{"id":11,"date":"2026-03-26T10:17:36","date_gmt":"2026-03-26T10:17:36","guid":{"rendered":"https:\/\/fisgroup.mastersofbrands.co.uk\/?page_id=11"},"modified":"2026-05-29T13:13:49","modified_gmt":"2026-05-29T13:13:49","slug":"what-we-do","status":"publish","type":"page","link":"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do","title":{"rendered":"What We Do"},"content":{"rendered":"<section\n    id=\"fis-block-hero-banner-block_eddf81eb9ddde567dbceb9b92e5e9633\"\n    class=\"fis-block-hero-banner cs--sage-white-white \"\n        aria-labelledby=\"fis-block-hero-banner-block_eddf81eb9ddde567dbceb9b92e5e9633-heading\">\n    <div class=\"hero-banner__inner\">\n\n        <div class=\"hero-banner__text-panel\">\n\n                            <p class=\"hero-banner__eyebrow\">Services<\/p>\n            \n                            <h1 id=\"fis-block-hero-banner-block_eddf81eb9ddde567dbceb9b92e5e9633-heading\" class=\"hero-banner__heading\">Specialist insight, innovation and product testing for food and drink<\/h1>\n            \n                            <p class=\"hero-banner__text\">Three connected capabilities. One specialist team. Built to help food and drink businesses make confident, evidence-led decisions, from the first read of a category to the day a product hits shelf.<\/p>\n            \n                            <a\n                    class=\"hero-banner__cta\"\n                    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact\"\n                    >\n                    Book a call                    <span class=\"hero-banner__cta-arrow\" aria-hidden=\"true\"> &rarr;<\/span>\n                <\/a>\n            \n        <\/div>\n\n                    <div class=\"hero-banner__image-col\">\n                <img decoding=\"async\" width=\"1920\" height=\"1072\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Specialist-insight-innovation-and-product-testing-for-food-and-drink.avif\" class=\"hero-banner__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Specialist-insight-innovation-and-product-testing-for-food-and-drink.avif 1920w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Specialist-insight-innovation-and-product-testing-for-food-and-drink-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Specialist-insight-innovation-and-product-testing-for-food-and-drink-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Specialist-insight-innovation-and-product-testing-for-food-and-drink-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Specialist-insight-innovation-and-product-testing-for-food-and-drink-1536x858.avif 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_2f3082408f11da409fa196feb6d62f65\" class=\"fis-block-centred-text-simple cs-cream-dark-dark\" style=\"padding-top: 0px;\">\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>A toolbox, not a process<\/h2>\n<p>Most consultancies will sell you a framework. We sell you an answer.<\/p>\n<p>Our three capabilities are tools we apply to your specific question, in whatever combination the work needs. Sometimes that is a single piece of category research. Sometimes it is a full programme from trend scan through to launch. We scope the work around the decision you are trying to make, not the other way around.<\/p>\n<p><strong>Food and drink is the only sector we serve. That focus is what makes the difference.<\/strong><\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-services-top-grid-block_c8f32fb07842d65329adb9c695a50552\" class=\"fis-block-services-top-grid\" >\n    <div class=\"services-top-grid__inner resp-width-cont\">\n\n                    <ul class=\"services-top-grid__grid\" role=\"list\">\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/decode-people-categories-and-emerging-trends\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">01<\/span>\n                            <h3 class=\"services-top-grid__name\">Decode People, Categories and Emerging Trends<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/unlock-growth-opportunities\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">02<\/span>\n                            <h3 class=\"services-top-grid__name\">Unlock Growth Opportunities<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/create-and-refine\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">03<\/span>\n                            <h3 class=\"services-top-grid__name\">Create and Refine<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/build-test-and-refine-what-wins\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">04<\/span>\n                            <h3 class=\"services-top-grid__name\">Build, Test and Refine What Wins<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/launch-and-scale-innovation-successfully\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">05<\/span>\n                            <h3 class=\"services-top-grid__name\">Launch and Scale Innovation Successfully<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/stay-ahead-with-continuous-insight\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">06<\/span>\n                            <h3 class=\"services-top-grid__name\">Stay Ahead with Continuous Insight<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-text-image-split-block_d2e5577737510a6ff8083c5371a671ec\" class=\"fis-block-text-image-split cs-cream-dark-dark\" >\n\n    <div class=\"text-image-split__cont resp-width-cont\">\n\n        <div class=\"text-image-split__text\">\n            <div class=\"text-image-split__text-inner\">\n                                    <h2 class=\"text-image-split__heading\">Food and drink is all we do<\/h2>\n                                                    <div class=\"text-image-split__body\"><p>We are not generalists who happen to take food briefs. Our team has worked inside retailers, manufacturers, foodservice operators and primary suppliers. We know the categories, we know the buyers, we know the constraints, and we know where the margin lives. That focus is why we work with <strong>11 of the UK\u2019s top 40 food and drink brands.<\/strong><\/p>\n<p>It also means a brief lands with people who get it on the first read. No translation, no orientation week, no junior team<br \/>\nbuilding up the basics on your time.<\/p>\n<\/div>\n                                                    <a\n                        class=\"btn btn--black-ghost\"\n                        href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/leadership-team\"\n                        >Meet the team<\/a>\n                            <\/div>\n        <\/div>\n\n        <div class=\"text-image-split__image-wrap\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Food-and-drink-is-all-we-do-1024x572.avif\" class=\"text-image-split__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Food-and-drink-is-all-we-do-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Food-and-drink-is-all-we-do-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Food-and-drink-is-all-we-do-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Food-and-drink-is-all-we-do-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Food-and-drink-is-all-we-do.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_7bb0f7525f942ea8d7aa783ca4192b05\" class=\"fis-block-centred-text-simple cs--linen-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>How a project comes together<\/h2>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-steps-columns-block_a93f84a7118f13e67e76649a55a2b020\" class=\"fis-block-steps-columns cs--linen-dark-dark steps-columns--cols-4\" style=\"padding-top: 0px; padding-bottom: 60px;\">\n    <div class=\"steps-columns__inner resp-width-cont\">\n\n                    <ol class=\"steps-columns__steps\" role=\"list\">\n\n                \n                                    <li class=\"steps-columns__step\">\n                                                    <span class=\"steps-columns__step-number\" aria-hidden=\"true\">Step 1<\/span>\n                                                                            <h6 class=\"steps-columns__step-title\">We listen properly.<\/h6>\n                                                                            <p class=\"steps-columns__step-desc\">Tell us the decision you are trying to make. We will tell you straight whether research is the right answer, and what the right shape of project looks like.<\/p>\n                                            <\/li>\n                                    <li class=\"steps-columns__step\">\n                                                    <span class=\"steps-columns__step-number\" aria-hidden=\"true\">Step 2<\/span>\n                                                                            <h6 class=\"steps-columns__step-title\">We scope around the question.<\/h6>\n                                                                            <p class=\"steps-columns__step-desc\">No padded proposals, no lifecycle theatre, no pulling in capabilities you do not need. Just the right tools for the job.<\/p>\n                                            <\/li>\n                                    <li class=\"steps-columns__step\">\n                                                    <span class=\"steps-columns__step-number\" aria-hidden=\"true\">Step 3<\/span>\n                                                                            <h6 class=\"steps-columns__step-title\">We do the work.<\/h6>\n                                                                            <p class=\"steps-columns__step-desc\">Senior people on the project from start to finish. Our own facilities where it matters. No black box, no junior team you have never met running the&lt;br \/&gt;\r\nday-to-day.<\/p>\n                                            <\/li>\n                                    <li class=\"steps-columns__step\">\n                                                    <span class=\"steps-columns__step-number\" aria-hidden=\"true\">Step 4<\/span>\n                                                                            <h6 class=\"steps-columns__step-title\">We hand you something usable.<\/h6>\n                                                                            <p class=\"steps-columns__step-desc\">Recommendations you can act on tomorrow, framed for the people who actually have to make the decision.<\/p>\n                                            <\/li>\n                \n            <\/ol>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-gallery-with-titles-block_435d5997b3d6ae2b71e0ce3bbbc25688\" class=\"fis-block-gallery-with-titles cs--pink-white-white\" style=\"padding-top: 40px; padding-bottom: 40px;\">\n    <div class=\"gallery-with-titles__inner resp-width-cont\">\n\n                    <h2 class=\"gallery-with-titles__title\">Sectors We Work In<\/h2>\n        \n                    <ul class=\"gallery-with-titles__grid\" role=\"list\">\n                                    <li class=\"gallery-with-titles__item\">\n                        <figure class=\"gallery-with-titles__figure\">\n                            <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Sectors-We-Work-In-Retail-and-own-label-1024x1024.avif\" alt=\"\" loading=\"lazy\" \/>\n                                                            <figcaption class=\"gallery-with-titles__caption\">Retail and own label<\/figcaption>\n                                                    <\/figure>\n                    <\/li>\n                                    <li class=\"gallery-with-titles__item\">\n                        <figure class=\"gallery-with-titles__figure\">\n                            <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Sectors-We-Work-In-FMCG-and-branded-manufacturers-1024x1024.avif\" alt=\"\" loading=\"lazy\" \/>\n                                                            <figcaption class=\"gallery-with-titles__caption\">FMCG and branded manufacturers<\/figcaption>\n                                                    <\/figure>\n                    <\/li>\n                                    <li class=\"gallery-with-titles__item\">\n                        <figure class=\"gallery-with-titles__figure\">\n                            <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Sectors-We-Work-In-Foodservice-and-QSR-1024x1024.avif\" alt=\"\" loading=\"lazy\" \/>\n                                                            <figcaption class=\"gallery-with-titles__caption\">Foodservice and QSR<\/figcaption>\n                                                    <\/figure>\n                    <\/li>\n                                    <li class=\"gallery-with-titles__item\">\n                        <figure class=\"gallery-with-titles__figure\">\n                            <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Sectors-We-Work-In-Fresh-produce-and-primary-suppliers-1024x1024.avif\" alt=\"\" loading=\"lazy\" \/>\n                                                            <figcaption class=\"gallery-with-titles__caption\">Fresh produce and primary suppliers<\/figcaption>\n                                                    <\/figure>\n                    <\/li>\n                                    <li class=\"gallery-with-titles__item\">\n                        <figure class=\"gallery-with-titles__figure\">\n                            <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Sectors-We-Work-In-Challenger-brands-and-scale-ups-1024x1024.avif\" alt=\"\" loading=\"lazy\" \/>\n                                                            <figcaption class=\"gallery-with-titles__caption\">Challenger brands and scale-ups<\/figcaption>\n                                                    <\/figure>\n                    <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_80ab19b854a351aed22a76caeafceebf\" class=\"fis-block-centred-text-simple cs-cream-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Work that earned its keep<\/h2>\n<p>Three projects that show how the capabilities come together on a real brief.<\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-grid-panel-links-block_082629f11fa64567c96fd1cd70689bda\" class=\"fis-block-grid-panel-links cs-cream-dark-dark\" >\n\n            <ul class=\"panel-grid resp-width-cont\">\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"\/\"\n        aria-label=\"Case Study 1\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-1024x1024.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-1024x1024.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-300x300.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-150x150.avif 150w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-768x768.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-1536x1536.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg.avif 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--pink\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Case Study 1<\/h3>\n        \n                    <p class=\"post-grid-item__description\">tharum quidem rerum facilis est et expedita distinctio nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impa.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"\/\"\n        aria-label=\"Case Study 2\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-takeaway-box-1024x1024.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-takeaway-box-1024x1024.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-takeaway-box-300x300.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-takeaway-box-150x150.avif 150w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-takeaway-box-768x768.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-takeaway-box-1536x1536.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-takeaway-box.avif 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--pink\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Case Study 2<\/h3>\n        \n                    <p class=\"post-grid-item__description\">tharum quidem rerum facilis est et expedita distinctio nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impa.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"#\"\n        aria-label=\"Case Study 3\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/hotel-dining-1024x1024.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/hotel-dining-1024x1024.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/hotel-dining-300x300.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/hotel-dining-150x150.avif 150w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/hotel-dining-768x768.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/hotel-dining.avif 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--pink\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Case Study 3<\/h3>\n        \n                    <p class=\"post-grid-item__description\">Helping an international hospitality group refine its food offering to better meet changing guest expectations.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                    <\/ul>\n    \n            <div class=\"grid-panel-links__cta resp-width-cont\">\n            <div style=\"text-align:center; padding-top:1.5rem;\">\n                <a class=\"btn--black-ghost\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/case-studies\" >See All Case Studies<\/a>\n            <\/div>\n        <\/div>\n    \n<\/section>\n\n<section id=\"fis-block-fis-case-faq-block_52decb964532953a9e9eb06b2fb843e8\" class=\"fis-block-fis-case-faq cs--blue-white-white\" >\n    <div class=\"resp-width-cont\">\n\n                    <div class=\"fis-faq__title\">\n                <h2>FAQ<\/h2>\n            <\/div>\n        \n                    <div class=\"fis-faq__grid\">\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.00\">\n                        <h3 class=\"fis-faq__question\">Do you only work with UK clients?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>No. We are UK-headquartered with three locations (Bury St Edmunds, London and Birmingham), and we run projects across Europe, the US and the UAE. Most briefs that come through have an international element somewhere in them.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.10\">\n                        <h3 class=\"fis-faq__question\">Can we use one capability without the others?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. Most briefs start with one capability. Some grow into two or three. We scope around the decision you are trying to make, so a single piece of category research, a one-off product test or a standalone innovation sprint is all completely normal.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.20\">\n                        <h3 class=\"fis-faq__question\">How long does a typical project take?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Anything from two weeks for a focused product test through to twelve weeks or more for a full strategic insight programme. We will give you<br \/>\na realistic timeline at proposal stage and stick to it.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.30\">\n                        <h3 class=\"fis-faq__question\">Do you run your own facilities?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. We have testing and meeting facilities at Bury St Edmunds, Mission Kitchen in London and Kings Heath in Birmingham. That means we can host taste tests, focus groups, workshops and client sessions in spaces designed for food and drink work.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.40\">\n                        <h3 class=\"fis-faq__question\">How does pricing work?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Project-based, scoped around the brief. We will give you a clear quote with no hidden extras. We are not the cheapest specialist in the market and we do not try to be. We are priced where the value lives.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.50\">\n                        <h3 class=\"fis-faq__question\">Are you the right fit for a smaller challenger brand?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Often, yes. We work with the top of the market and we work with<br \/>\nscale-ups and challengers, and we scope the project to match the<br \/>\nsize of the decision. If a brief is genuinely too small for us to add<br \/>\nvalue, we will say so.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.60\">\n                        <h3 class=\"fis-faq__question\">What is your relationship with fieldwork?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Fieldwork sits under a separate brand. FIS Group is the insight, innovation and product testing consultancy. The two work alongside each other where it makes sense, but they are distinct businesses with distinct teams.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.70\">\n                        <h3 class=\"fis-faq__question\">Who will I actually be working with?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Senior, named people from day one, all the way through to the final readout. No junior handover, no anonymous pool of researchers, no surprise team changes mid-project.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n\n                        <script type=\"application\/ld+json\">\n                {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Do you only work with UK clients?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. We are UK-headquartered with three locations (Bury St Edmunds, London and Birmingham), and we run projects across Europe, the US and the UAE. Most briefs that come through have an international element somewhere in them.\"}},{\"@type\":\"Question\",\"name\":\"Can we use one capability without the others?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Most briefs start with one capability. Some grow into two or three. 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We will tell you straight whether we can help, what the right approach looks like, and how quickly we can move. No long discovery dance, no qualifying call before the qualifying call.<\/p>\n                <\/div>\n            \n                            <div class=\"centred-text-simple__buttons\">\n                                            <a\n                            class=\"btn--white-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact\"\n                            >Book a Call<\/a>\n                                            <a\n                            class=\"btn--white-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/case-studies\"\n                            >See our work<\/a>\n                                    <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What We Do | Consumer Insight and Innovation Services for Food and Drink | FIS Group<\/title>\n<meta name=\"description\" content=\"Specialist consumer insight and product innovation services for food and drink. Strategic Insight, Innovation and Optimisation, and Product Insight, scoped around the six challenges clients bring us most.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What We Do | Consumer Insight and Innovation Services for Food and Drink | FIS Group\" \/>\n<meta property=\"og:description\" content=\"Specialist consumer insight and product innovation services for food and drink. 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