{"id":1497,"date":"2026-05-14T14:16:16","date_gmt":"2026-05-14T14:16:16","guid":{"rendered":"https:\/\/fisgroup.mastersofbrands.co.uk\/?page_id=1497"},"modified":"2026-05-29T13:49:17","modified_gmt":"2026-05-29T13:49:17","slug":"thought-leadership","status":"publish","type":"page","link":"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership","title":{"rendered":"Thought Leadership"},"content":{"rendered":"<section\n    id=\"fis-block-hero-banner-block_3f3fc4de3223787d6f53d1548a4718b4\"\n    class=\"fis-block-hero-banner cs--blue-white-white \"\n        aria-labelledby=\"fis-block-hero-banner-block_3f3fc4de3223787d6f53d1548a4718b4-heading\">\n    <div class=\"hero-banner__inner\">\n\n        <div class=\"hero-banner__text-panel\">\n\n                            <p class=\"hero-banner__eyebrow\">THOUGHT LEADERSHIP<\/p>\n            \n                            <h1 id=\"fis-block-hero-banner-block_3f3fc4de3223787d6f53d1548a4718b4-heading\" class=\"hero-banner__heading\">Thinking that earns its place<\/h1>\n            \n                            <p class=\"hero-banner__text\">Original food and drink thought leadership from the people who do the work. Articles, trend foresight, syndicated studies and the events we are speaking at next. No filler, no recycled survey data, no content for content&#039;s sake.<\/p>\n            \n            \n        <\/div>\n\n                    <div class=\"hero-banner__image-col\">\n                <img decoding=\"async\" width=\"1920\" height=\"1072\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Thinking-that-earns-its-place.avif\" class=\"hero-banner__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Thinking-that-earns-its-place.avif 1920w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Thinking-that-earns-its-place-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Thinking-that-earns-its-place-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Thinking-that-earns-its-place-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Thinking-that-earns-its-place-1536x858.avif 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-latest-content-block_0e3e091176badbbb88e1863f9f43fa32\" class=\"fis-block-latest-content\" style=\"padding-bottom: 60px;\">\n    <div class=\"resp-width-cont\">\n\n        \n            <div class=\"fis-block-latest-content__swiper-wrap\">\n\n                <div class=\"latest-content-header\">\n                                            <h2>Latest<\/h2>\n                                        <div class=\"latest-content-arrows\">\n                        <button class=\"slider-btn latest-content-prev\" aria-label=\"Previous\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                                <polyline points=\"15 18 9 12 15 6\" \/>\n                            <\/svg>\n                        <\/button>\n                        <button class=\"slider-btn latest-content-next\" aria-label=\"Next\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                                <polyline points=\"9 18 15 12 9 6\" \/>\n                            <\/svg>\n                        <\/button>\n                    <\/div>\n                <\/div>\n\n                <div class=\"swiper latest-content-swiper\">\n                    <div class=\"swiper-wrapper\">\n                                                    <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/trends-and-foresight\/hfss-legislation-compliance-for-cpgs\" class=\"latest-content-card\">\n                                    <div class=\"latest-content-card__image\">\n                                                                                    <div class=\"latest-content-card__image-placeholder\"><\/div>\n                                                                                <span class=\"latest-content-card__type\">Trend<\/span>\n                                    <\/div>\n                                    <div class=\"latest-content-card__body\">\n                                        <div class=\"latest-content-card__meta\">\n                                            <span class=\"latest-content-card__date\">19 May 2026<\/span>\n                                                                                    <\/div>\n                                        <h3 class=\"latest-content-card__title\">HFSS legislation compliance for CPGS<\/h3>\n                                                                            <\/div>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/syndicated-studies\/appetite-shift\" class=\"latest-content-card\">\n                                    <div class=\"latest-content-card__image\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-icecream-768x625.avif\" alt=\"\" loading=\"lazy\">\n                                                                                <span class=\"latest-content-card__type\">Syndicated Study<\/span>\n                                    <\/div>\n                                    <div class=\"latest-content-card__body\">\n                                        <div class=\"latest-content-card__meta\">\n                                            <span class=\"latest-content-card__date\">18 May 2026<\/span>\n                                                                                    <\/div>\n                                        <h3 class=\"latest-content-card__title\">Appetite Shift<\/h3>\n                                                                            <\/div>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/event\/event-4\" class=\"latest-content-card\">\n                                    <div class=\"latest-content-card__image\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-fruit-box-768x768.avif\" alt=\"\" loading=\"lazy\">\n                                                                                <span class=\"latest-content-card__type\">Event<\/span>\n                                    <\/div>\n                                    <div class=\"latest-content-card__body\">\n                                        <div class=\"latest-content-card__meta\">\n                                            <span class=\"latest-content-card__date\">14 May 2026<\/span>\n                                                                                            <span class=\"latest-content-card__author\">Dave Hughes<\/span>\n                                                                                    <\/div>\n                                        <h3 class=\"latest-content-card__title\">Event 4<\/h3>\n                                                                                    <p class=\"latest-content-card__description\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                            <\/div>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/event\/event-3\" class=\"latest-content-card\">\n                                    <div class=\"latest-content-card__image\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/blog-2-768x576.avif\" alt=\"\" loading=\"lazy\">\n                                                                                <span class=\"latest-content-card__type\">Event<\/span>\n                                    <\/div>\n                                    <div class=\"latest-content-card__body\">\n                                        <div class=\"latest-content-card__meta\">\n                                            <span class=\"latest-content-card__date\">14 May 2026<\/span>\n                                                                                            <span class=\"latest-content-card__author\">Emma Wood<\/span>\n                                                                                    <\/div>\n                                        <h3 class=\"latest-content-card__title\">Event 3<\/h3>\n                                                                                    <p class=\"latest-content-card__description\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                            <\/div>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/event\/event-2\" class=\"latest-content-card\">\n                                    <div class=\"latest-content-card__image\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-group-panel-768x512.avif\" alt=\"\" loading=\"lazy\">\n                                                                                <span class=\"latest-content-card__type\">Event<\/span>\n                                    <\/div>\n                                    <div class=\"latest-content-card__body\">\n                                        <div class=\"latest-content-card__meta\">\n                                            <span class=\"latest-content-card__date\">14 May 2026<\/span>\n                                                                                            <span class=\"latest-content-card__author\">Chris Moxon<\/span>\n                                                                                    <\/div>\n                                        <h3 class=\"latest-content-card__title\">Event 2<\/h3>\n                                                                                    <p class=\"latest-content-card__description\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                            <\/div>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/event\/event-1\" class=\"latest-content-card\">\n                                    <div class=\"latest-content-card__image\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-768x492.avif\" alt=\"\" loading=\"lazy\">\n                                                                                <span class=\"latest-content-card__type\">Event<\/span>\n                                    <\/div>\n                                    <div class=\"latest-content-card__body\">\n                                        <div class=\"latest-content-card__meta\">\n                                            <span class=\"latest-content-card__date\">14 May 2026<\/span>\n                                                                                            <span class=\"latest-content-card__author\">Dave Hughes<\/span>\n                                                                                    <\/div>\n                                        <h3 class=\"latest-content-card__title\">Event 1<\/h3>\n                                                                                    <p class=\"latest-content-card__description\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                            <\/div>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-4\" class=\"latest-content-card\">\n                                    <div class=\"latest-content-card__image\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-768x576.avif\" alt=\"\" loading=\"lazy\">\n                                                                                <span class=\"latest-content-card__type\">Blog<\/span>\n                                    <\/div>\n                                    <div class=\"latest-content-card__body\">\n                                        <div class=\"latest-content-card__meta\">\n                                            <span class=\"latest-content-card__date\">14 May 2026<\/span>\n                                                                                            <span class=\"latest-content-card__author\">Dave Hughes<\/span>\n                                                                                    <\/div>\n                                        <h3 class=\"latest-content-card__title\">Blog 4<\/h3>\n                                                                                    <p class=\"latest-content-card__description\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                            <\/div>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-3\" class=\"latest-content-card\">\n                                    <div class=\"latest-content-card__image\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-768x768.avif\" alt=\"\" loading=\"lazy\">\n                                                                                <span class=\"latest-content-card__type\">Blog<\/span>\n                                    <\/div>\n                                    <div class=\"latest-content-card__body\">\n                                        <div class=\"latest-content-card__meta\">\n                                            <span class=\"latest-content-card__date\">14 May 2026<\/span>\n                                                                                            <span class=\"latest-content-card__author\">Dave Hughes<\/span>\n                                                                                    <\/div>\n                                        <h3 class=\"latest-content-card__title\">Blog 3<\/h3>\n                                                                                    <p class=\"latest-content-card__description\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                            <\/div>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-2\" class=\"latest-content-card\">\n                                    <div class=\"latest-content-card__image\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-768x492.avif\" alt=\"\" loading=\"lazy\">\n                                                                                <span class=\"latest-content-card__type\">Blog<\/span>\n                                    <\/div>\n                                    <div class=\"latest-content-card__body\">\n                                        <div class=\"latest-content-card__meta\">\n                                            <span class=\"latest-content-card__date\">14 May 2026<\/span>\n                                                                                            <span class=\"latest-content-card__author\">Mike Faers<\/span>\n                                                                                    <\/div>\n                                        <h3 class=\"latest-content-card__title\">Blog 2<\/h3>\n                                                                                    <p class=\"latest-content-card__description\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                            <\/div>\n                                <\/a>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-1\" class=\"latest-content-card\">\n                                    <div class=\"latest-content-card__image\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-768x419.avif\" alt=\"\" loading=\"lazy\">\n                                                                                <span class=\"latest-content-card__type\">Blog<\/span>\n                                    <\/div>\n                                    <div class=\"latest-content-card__body\">\n                                        <div class=\"latest-content-card__meta\">\n                                            <span class=\"latest-content-card__date\">14 May 2026<\/span>\n                                                                                            <span class=\"latest-content-card__author\">Emma Wood<\/span>\n                                                                                    <\/div>\n                                        <h3 class=\"latest-content-card__title\">Blog 1<\/h3>\n                                                                                    <p class=\"latest-content-card__description\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                            <\/div>\n                                <\/a>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n\n            <\/div>\n\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_6a2a2b8e1e330bda96bfc5cc0f1066ad\" class=\"fis-block-centred-text-simple cs--linen-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>All Our News and Insights<\/h2>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-all-content-filter-block_828b60d9bfc81c802f87e895648df0e6\" class=\"fis-block-all-content-filter cs--linen-dark-dark\" >\n    <div class=\"resp-width-cont\">\n\n        \n                    <div class=\"all-content-filter__filters\" role=\"group\" aria-label=\"Filter by content type\">\n                <button class=\"all-content-filter__pill is-active\" type=\"button\" data-filter=\"all\" aria-pressed=\"true\">All<\/button>\n                                    <button class=\"all-content-filter__pill\" type=\"button\" data-filter=\"blog\" aria-pressed=\"false\">Blogs &amp; Articles<\/button>\n                                    <button class=\"all-content-filter__pill\" type=\"button\" data-filter=\"trend\" aria-pressed=\"false\">Trends &amp; Insights<\/button>\n                                    <button class=\"all-content-filter__pill\" type=\"button\" data-filter=\"syndicated_study\" aria-pressed=\"false\">Syndicated Studies<\/button>\n                                    <button class=\"all-content-filter__pill\" type=\"button\" data-filter=\"event\" aria-pressed=\"false\">Events<\/button>\n                            <\/div>\n        \n                                                    <div class=\"all-content-filter__type-desc\" data-filter=\"blog\" hidden>\n                    <h3>Blogs and Articles<\/h3>\n<p>The regular publishing stream. Industry commentary, opinion, observation and the occasional company update from the FIS Group team.<\/p>\n<h4>What sits in this section:<\/h4>\n<ul>\n<li>Industry commentary and opinion from the senior team (sector dynamics, regulatory developments, emerging consumer behaviour, commercial implications of sector news)<\/li>\n<li>Observation pieces and thought leadership on specific topics (premium positioning, foodservice innovation, retailer dynamics, channel evolution)<\/li>\n<li>Team perspectives on emerging food and drink questions (often shorter, more reactive than the deep trend foresight in section 6)<\/li>\n<li>Occasional company updates (new hires, office openings, partnership launches) where commercially relevant<\/li>\n<li>Awards and recognitions where they reinforce sector specialism<\/li>\n<\/ul>\n                                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/blogs-and-articles\" class=\"btn btn--black-ghost all-content-filter__type-link\" >\n                            See All Blogs and Articles                        <\/a>\n                                    <\/div>\n                                                                <div class=\"all-content-filter__type-desc\" data-filter=\"trend\" hidden>\n                    <h3>Trends and Foresight<\/h3>\n<p>Where food and drink is heading. Trend foresight, white papers, regulatory guides and deep-dive sector analysis tracked and reported by specialists who work in the industry every day.<\/p>\n<h4>What sits in this section:<\/h4>\n<ul>\n<li>Future Food Trend Tracker (quarterly publication, 400+ consumers surveyed monthly, 20,000+ touchpoints, consumer sentiment, category movement, actionable commercial insight)<\/li>\n<li>White papers on category, regulatory and strategic topics (e.g. the FIS Group Guide to HFSS Legislation Compliance for CPGs, originally produced under the legacy KICR brand and rebranded under the FIS Group identity)<\/li>\n<li>Deep-dive trend publications and foresight reports<\/li>\n<li>Strategic guides on innovation, NPD and commercialisation<\/li>\n<li>Sector analysis and category-specific foresight<\/li>\n<li>Seasonal or event-driven trend analyses<\/li>\n<\/ul>\n                                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/trends-and-foresight\" class=\"btn btn--black-ghost all-content-filter__type-link\" >\n                            See All Trends and Foresight                        <\/a>\n                                    <\/div>\n                                                                <div class=\"all-content-filter__type-desc\" data-filter=\"syndicated_study\" hidden>\n                    <h3>Syndicated Studies<\/h3>\n<p>Multi-phase research programmes from FIS Group. Specialist food and drink syndicated research where multiple subscribers share access to the same wave studies. Summary content is free to download. The ongoing subscription model is available through our Syndicate Studies service.<\/p>\n<h4>What sits in this section:<\/h4>\n<ul>\n<li>Multi-phase syndicated research programmes (e.g. the Appetite Shift programme covering GLP-1 medications, ultra-processed food awareness, functional food demand)<\/li>\n<li>Wave study outputs from ongoing syndicate research programmes<\/li>\n<li>Top-level presentations and summary findings from syndicated work (free to download in exchange for an email address)<\/li>\n<li>Programme overviews and methodology documents<\/li>\n<li>Cross-reference to the Syndicate Studies service for readers who want ongoing subscription access rather than published outputs alone<\/li>\n<\/ul>\n                                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/syndicated-studies\" class=\"btn btn--black-ghost all-content-filter__type-link\" >\n                            See All Syndicated Studies                        <\/a>\n                                    <\/div>\n                                                                <div class=\"all-content-filter__type-desc\" data-filter=\"event\" hidden>\n                    <h3>Events and Webinars<\/h3>\n<p>Where to find us next, and the team members you can meet there.<\/p>\n                                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/event-and-webinars\" class=\"btn btn--black-ghost all-content-filter__type-link\" >\n                            See All Event and Webinars                        <\/a>\n                                    <\/div>\n                    \n                    <ul class=\"all-content-filter__grid\" role=\"list\">\n                                    <li class=\"all-content-filter__card\" data-post-type=\"trend\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/trends-and-foresight\/hfss-legislation-compliance-for-cpgs\" class=\"all-content-filter__card-link\">\n                            <div class=\"all-content-filter__card-image-wrap\">\n                                                                    <div class=\"all-content-filter__card-image-placeholder\"><\/div>\n                                                                <span class=\"all-content-filter__card-type\">Trends &amp; Insights<\/span>\n                                                            <\/div>\n                            <div class=\"all-content-filter__card-body\">\n                                <div class=\"all-content-filter__card-meta\">\n                                    <span class=\"all-content-filter__card-date\">19 May 2026<\/span>\n                                                                    <\/div>\n                                <h3 class=\"all-content-filter__card-title\">HFSS legislation compliance for CPGS<\/h3>\n                                                                                            <\/div>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"all-content-filter__card\" data-post-type=\"syndicated_study\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/syndicated-studies\/appetite-shift\" class=\"all-content-filter__card-link\">\n                            <div class=\"all-content-filter__card-image-wrap\">\n                                                                    <img decoding=\"async\" class=\"all-content-filter__card-image\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-icecream-768x625.avif\" alt=\"\" loading=\"lazy\">\n                                                                <span class=\"all-content-filter__card-type\">Syndicated Studies<\/span>\n                                                            <\/div>\n                            <div class=\"all-content-filter__card-body\">\n                                <div class=\"all-content-filter__card-meta\">\n                                    <span class=\"all-content-filter__card-date\">18 May 2026<\/span>\n                                                                    <\/div>\n                                <h3 class=\"all-content-filter__card-title\">Appetite Shift<\/h3>\n                                                                                            <\/div>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"all-content-filter__card\" data-post-type=\"event\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/event\/event-4\" class=\"all-content-filter__card-link\">\n                            <div class=\"all-content-filter__card-image-wrap\">\n                                                                    <img decoding=\"async\" class=\"all-content-filter__card-image\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-fruit-box-768x768.avif\" alt=\"\" loading=\"lazy\">\n                                                                <span class=\"all-content-filter__card-type\">Events<\/span>\n                                                            <\/div>\n                            <div class=\"all-content-filter__card-body\">\n                                <div class=\"all-content-filter__card-meta\">\n                                    <span class=\"all-content-filter__card-date\">14 May 2026<\/span>\n                                                                            <span class=\"all-content-filter__card-author-tag\">Dave Hughes<\/span>\n                                                                    <\/div>\n                                <h3 class=\"all-content-filter__card-title\">Event 4<\/h3>\n                                                                    <p class=\"all-content-filter__card-desc\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                                            <\/div>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"all-content-filter__card\" data-post-type=\"event\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/event\/event-3\" class=\"all-content-filter__card-link\">\n                            <div class=\"all-content-filter__card-image-wrap\">\n                                                                    <img decoding=\"async\" class=\"all-content-filter__card-image\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/blog-2-768x576.avif\" alt=\"\" loading=\"lazy\">\n                                                                <span class=\"all-content-filter__card-type\">Events<\/span>\n                                                            <\/div>\n                            <div class=\"all-content-filter__card-body\">\n                                <div class=\"all-content-filter__card-meta\">\n                                    <span class=\"all-content-filter__card-date\">14 May 2026<\/span>\n                                                                            <span class=\"all-content-filter__card-author-tag\">Emma Wood<\/span>\n                                                                    <\/div>\n                                <h3 class=\"all-content-filter__card-title\">Event 3<\/h3>\n                                                                    <p class=\"all-content-filter__card-desc\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                                            <\/div>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"all-content-filter__card all-content-filter__card--featured\" data-post-type=\"event\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/event\/event-2\" class=\"all-content-filter__card-link\">\n                            <div class=\"all-content-filter__card-image-wrap\">\n                                                                    <img decoding=\"async\" class=\"all-content-filter__card-image\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-group-panel-768x512.avif\" alt=\"\" loading=\"lazy\">\n                                                                <span class=\"all-content-filter__card-type\">Events<\/span>\n                                                                    <span class=\"all-content-filter__card-featured-badge\">Featured<\/span>\n                                                            <\/div>\n                            <div class=\"all-content-filter__card-body\">\n                                <div class=\"all-content-filter__card-meta\">\n                                    <span class=\"all-content-filter__card-date\">14 May 2026<\/span>\n                                                                    <\/div>\n                                <h3 class=\"all-content-filter__card-title\">Event 2<\/h3>\n                                                                    <p class=\"all-content-filter__card-desc\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                                                    <div class=\"all-content-filter__card-author\">\n                                                                                    <img decoding=\"async\" class=\"all-content-filter__card-author-img\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Chris-150x150.avif\" alt=\"Chris Moxon\" loading=\"lazy\">\n                                                                                <span class=\"all-content-filter__card-author-name\">Chris Moxon<\/span>\n                                    <\/div>\n                                                            <\/div>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"all-content-filter__card\" data-post-type=\"event\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/event\/event-1\" class=\"all-content-filter__card-link\">\n                            <div class=\"all-content-filter__card-image-wrap\">\n                                                                    <img decoding=\"async\" class=\"all-content-filter__card-image\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-768x492.avif\" alt=\"\" loading=\"lazy\">\n                                                                <span class=\"all-content-filter__card-type\">Events<\/span>\n                                                            <\/div>\n                            <div class=\"all-content-filter__card-body\">\n                                <div class=\"all-content-filter__card-meta\">\n                                    <span class=\"all-content-filter__card-date\">14 May 2026<\/span>\n                                                                            <span class=\"all-content-filter__card-author-tag\">Dave Hughes<\/span>\n                                                                    <\/div>\n                                <h3 class=\"all-content-filter__card-title\">Event 1<\/h3>\n                                                                    <p class=\"all-content-filter__card-desc\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                                            <\/div>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"all-content-filter__card all-content-filter__card--featured\" data-post-type=\"blog\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-4\" class=\"all-content-filter__card-link\">\n                            <div class=\"all-content-filter__card-image-wrap\">\n                                                                    <img decoding=\"async\" class=\"all-content-filter__card-image\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-768x576.avif\" alt=\"\" loading=\"lazy\">\n                                                                <span class=\"all-content-filter__card-type\">Blogs &amp; Articles<\/span>\n                                                                    <span class=\"all-content-filter__card-featured-badge\">Featured<\/span>\n                                                            <\/div>\n                            <div class=\"all-content-filter__card-body\">\n                                <div class=\"all-content-filter__card-meta\">\n                                    <span class=\"all-content-filter__card-date\">14 May 2026<\/span>\n                                                                    <\/div>\n                                <h3 class=\"all-content-filter__card-title\">Blog 4<\/h3>\n                                                                    <p class=\"all-content-filter__card-desc\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                                                    <div class=\"all-content-filter__card-author\">\n                                                                                    <img decoding=\"async\" class=\"all-content-filter__card-author-img\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave-150x150.avif\" alt=\"Dave Hughes\" loading=\"lazy\">\n                                                                                <span class=\"all-content-filter__card-author-name\">Dave Hughes<\/span>\n                                    <\/div>\n                                                            <\/div>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"all-content-filter__card\" data-post-type=\"blog\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-3\" class=\"all-content-filter__card-link\">\n                            <div class=\"all-content-filter__card-image-wrap\">\n                                                                    <img decoding=\"async\" class=\"all-content-filter__card-image\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-768x768.avif\" alt=\"\" loading=\"lazy\">\n                                                                <span class=\"all-content-filter__card-type\">Blogs &amp; Articles<\/span>\n                                                            <\/div>\n                            <div class=\"all-content-filter__card-body\">\n                                <div class=\"all-content-filter__card-meta\">\n                                    <span class=\"all-content-filter__card-date\">14 May 2026<\/span>\n                                                                            <span class=\"all-content-filter__card-author-tag\">Dave Hughes<\/span>\n                                                                    <\/div>\n                                <h3 class=\"all-content-filter__card-title\">Blog 3<\/h3>\n                                                                    <p class=\"all-content-filter__card-desc\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                                            <\/div>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"all-content-filter__card\" data-post-type=\"blog\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-2\" class=\"all-content-filter__card-link\">\n                            <div class=\"all-content-filter__card-image-wrap\">\n                                                                    <img decoding=\"async\" class=\"all-content-filter__card-image\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-768x492.avif\" alt=\"\" loading=\"lazy\">\n                                                                <span class=\"all-content-filter__card-type\">Blogs &amp; Articles<\/span>\n                                                            <\/div>\n                            <div class=\"all-content-filter__card-body\">\n                                <div class=\"all-content-filter__card-meta\">\n                                    <span class=\"all-content-filter__card-date\">14 May 2026<\/span>\n                                                                            <span class=\"all-content-filter__card-author-tag\">Mike Faers<\/span>\n                                                                    <\/div>\n                                <h3 class=\"all-content-filter__card-title\">Blog 2<\/h3>\n                                                                    <p class=\"all-content-filter__card-desc\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                                            <\/div>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"all-content-filter__card\" data-post-type=\"blog\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-1\" class=\"all-content-filter__card-link\">\n                            <div class=\"all-content-filter__card-image-wrap\">\n                                                                    <img decoding=\"async\" class=\"all-content-filter__card-image\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-768x419.avif\" alt=\"\" loading=\"lazy\">\n                                                                <span class=\"all-content-filter__card-type\">Blogs &amp; Articles<\/span>\n                                                            <\/div>\n                            <div class=\"all-content-filter__card-body\">\n                                <div class=\"all-content-filter__card-meta\">\n                                    <span class=\"all-content-filter__card-date\">14 May 2026<\/span>\n                                                                            <span class=\"all-content-filter__card-author-tag\">Emma Wood<\/span>\n                                                                    <\/div>\n                                <h3 class=\"all-content-filter__card-title\">Blog 1<\/h3>\n                                                                    <p class=\"all-content-filter__card-desc\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                                            <\/div>\n                        <\/a>\n                    <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_9e231f7bddc0fab83410cf9c32d3f48d\" class=\"fis-block-centred-text-simple\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>The six challenges in our service architecture, and the thinking we have published on each.<\/h2>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-services-top-grid-block_8e95458926bac883cc05d878da186662\" class=\"fis-block-services-top-grid\" style=\"padding-bottom: 60px;\">\n    <div class=\"services-top-grid__inner resp-width-cont\">\n\n                    <ul class=\"services-top-grid__grid\" role=\"list\">\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/decode-people-categories-and-emerging-trends\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">01<\/span>\n                            <h3 class=\"services-top-grid__name\">Decode People, Categories and Emerging Trends<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/unlock-growth-opportunities\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">02<\/span>\n                            <h3 class=\"services-top-grid__name\">Unlock Growth Opportunities<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/create-and-refine\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">03<\/span>\n                            <h3 class=\"services-top-grid__name\">Create and Refine<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/build-test-and-refine-what-wins\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">04<\/span>\n                            <h3 class=\"services-top-grid__name\">Build, Test and Refine What Wins<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/launch-and-scale-innovation-successfully\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">05<\/span>\n                            <h3 class=\"services-top-grid__name\">Launch and Scale Innovation Successfully<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/stay-ahead-with-continuous-insight\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">06<\/span>\n                            <h3 class=\"services-top-grid__name\">Stay Ahead with Continuous Insight<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-newsletter-signup-block_bf9e502ab7a7f137ac1165bb86042495\" class=\"fis-block-newsletter-signup cs--linen-dark-dark\" >\n    <div class=\"resp-width-cont\">\n        <div class=\"fis-block-newsletter-signup__inner\">\n\n                            <h2 class=\"fis-block-newsletter-signup__title\">Get new thinking delivered<\/h2>\n            \n            <div class=\"fis-block-newsletter-signup__form-wrap\">\n                                    <p class=\"fis-block-newsletter-signup__label\">A monthly email with the latest trend foresight, new white papers, syndicated study updates, upcoming events and the thinking we are working on. No filler, no sales pitches, unsubscribe whenever you want.<\/p>\n                \n                <form id=\"newsletter-form\" class=\"fis-block-newsletter-signup__form\" novalidate>\n                    <div class=\"fis-block-newsletter-signup__field-row\">\n                        <input\n                            id=\"fis-block-newsletter-signup-block_bf9e502ab7a7f137ac1165bb86042495-form-name\"\n                            class=\"fis-block-newsletter-signup__input\"\n                            type=\"text\"\n                            name=\"name\"\n                            placeholder=\"Your name\"\n                            required\n                            autocomplete=\"name\" \/>\n                        <input\n                            id=\"fis-block-newsletter-signup-block_bf9e502ab7a7f137ac1165bb86042495-form-email\"\n                            class=\"fis-block-newsletter-signup__input\"\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Enter email\"\n                            required\n                            autocomplete=\"email\" \/>\n                    <\/div>\n                    <div class=\"fis-block-newsletter-signup__consent-row\">\n                        <label class=\"fis-block-newsletter-signup__consent-label\" for=\"fis-block-newsletter-signup-block_bf9e502ab7a7f137ac1165bb86042495-form-consent\">\n                            <input\n                                id=\"fis-block-newsletter-signup-block_bf9e502ab7a7f137ac1165bb86042495-form-consent\"\n                                class=\"fis-block-newsletter-signup__consent-input\"\n                                type=\"checkbox\"\n                                name=\"gdpr_consent\"\n                                value=\"1\" \/>\n                            I consent to receiving marketing communications.                        <\/label>\n                    <\/div>\n                    <div class=\"fis-block-newsletter-signup__submit-row\">\n                        <button class=\"fis-block-newsletter-signup__btn btn btn--black-ghost\" type=\"submit\">\n                            Sign up                        <\/button>\n                    <\/div>\n                    <p class=\"newsletter-form__message\"><\/p>\n                <\/form>\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-fis-case-faq-block_e4fc78d1206b5e5a639ab522eaa22ca1\" class=\"fis-block-fis-case-faq cs--blue-white-white\" >\n    <div class=\"resp-width-cont\">\n\n                    <div class=\"fis-faq__title\">\n                <h2>FAQ<\/h2>\n            <\/div>\n        \n                    <div class=\"fis-faq__grid\">\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.00\">\n                        <h3 class=\"fis-faq__question\">What is the Future Food Trend Tracker?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Our quarterly trend foresight publication, surveying 400+ consumers monthly to understand how future food trends translate into real purchasing behaviour. Over 20,000 consumer touchpoints to date. The publication sits in the Trends and Foresight section and is free to download in exchange for an email address.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.10\">\n                        <h3 class=\"fis-faq__question\">What is the Appetite Shift programme?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>A multi-phase syndicated research programme exploring how GLP-1 medications, ultra-processed food awareness and functional food demand are reshaping how UK consumers eat, think and feel about food. The summary content is free to download. Ongoing access to the in-depth phase findings, complete data and continuing wave research is available through our Syndicate Studies service for subscribers.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.20\">\n                        <h3 class=\"fis-faq__question\">Is the content free?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Most of it. Blogs, articles, trend foresight publications, white papers and syndicated study summaries are free to access. Some content (substantial publications, syndicated study summaries) requires an email address to download. Ongoing access to the deeper research behind our syndicated studies is available through our Syndicate Studies service subscription.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.30\">\n                        <h3 class=\"fis-faq__question\">How is this different from the Syndicate Studies service?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>The Thought Leadership section showcases our published thinking, including published outputs from our syndicated research programmes. The Syndicate Studies service is the ongoing subscription model: subscribers get continuous wave research access, in-depth findings, bespoke cuts and senior food and drink interpretation throughout the year. The Thought Leadership section is the published evidence of what we produce; the Syndicate Studies service is how brands subscribe to the ongoing work.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.40\">\n                        <h3 class=\"fis-faq__question\">Can I share your content with my team?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. Every piece of content has a clean URL you can share, and downloadable content can be shared within your organisation. The deeper research behind our syndicated studies is licensed through the Syndicate Studies service for organisations that want ongoing access.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.50\">\n                        <h3 class=\"fis-faq__question\">Do you run webinars?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. We host a quarterly Future Food Trends webinar and run additional webinars on specific topics throughout the year. Registration is free and recordings are available afterwards through the Events and Webinars section.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.60\">\n                        <h3 class=\"fis-faq__question\">Can I commission bespoke research similar to what I see published?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. A lot of our published thinking started as a client project or as a question we kept hearing across multiple briefs. If you want bespoke research on a specific topic, our consultancy services cover six challenge areas across the food and drink commercial cycle. The Browse by Challenge section above surfaces the right routing.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.70\">\n                        <h3 class=\"fis-faq__question\">How often do you publish new content?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>The Future Food Trend Tracker is quarterly. Syndicated study wave updates run continuously across the year. White papers and trend foresight publications are published as the research warrants them, typically four to six per year. Blogs and articles are published more frequently as the team observes things worth sharing. We aim for useful frequency rather than content volume.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n\n                        <script type=\"application\/ld+json\">\n                {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the Future Food Trend Tracker?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Our quarterly trend foresight publication, surveying 400+ consumers monthly to understand how future food trends translate into real purchasing behaviour. Over 20,000 consumer touchpoints to date. 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If you want bespoke research on a specific topic, our consultancy services cover six challenge areas across the food and drink commercial cycle. The Browse by Challenge section above surfaces the right routing.\"}},{\"@type\":\"Question\",\"name\":\"How often do you publish new content?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Future Food Trend Tracker is quarterly. Syndicated study wave updates run continuously across the year. White papers and trend foresight publications are published as the research warrants them, typically four to six per year. Blogs and articles are published more frequently as the team observes things worth sharing. We aim for useful frequency rather than content volume.\"}}]}            <\/script>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_fd1f7992e1d56d5cc95807713d0d23fc\" class=\"fis-block-centred-text-simple cs--linen-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Want thinking built for your specific question?<\/h2>\n<p>Everything in this section is our published thought leadership. If you need something built specifically for your brief, your category or your decision, that is what the consultancy is for. Six challenge areas across the food and drink commercial cycle, from decoding consumer behaviour to scaling successful innovation. Twenty minutes on a scoping call to talk about what you need.<\/p>\n                <\/div>\n            \n                            <div class=\"centred-text-simple__buttons\">\n                                            <a\n                            class=\"btn--black-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact\"\n                            >Talk to a specialist<\/a>\n                                    <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1497","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thought Leadership | Food and drink trends, foresight, syndicated studies and events | FIS Group<\/title>\n<meta name=\"description\" content=\"Original thought leadership from FIS Group. Food and drink trend foresight, white papers, syndicated studies, articles and the events our team will be at. By specialists, for the industry.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thought Leadership | Food and drink trends, foresight, syndicated studies and events | FIS Group\" \/>\n<meta property=\"og:description\" content=\"Original thought leadership from FIS Group. Food and drink trend foresight, white papers, syndicated studies, articles and the events our team will be at. 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