{"id":1539,"date":"2026-05-15T09:01:42","date_gmt":"2026-05-15T09:01:42","guid":{"rendered":"https:\/\/fisgroup.mastersofbrands.co.uk\/?page_id=1539"},"modified":"2026-05-29T13:56:55","modified_gmt":"2026-05-29T13:56:55","slug":"blogs-and-articles","status":"publish","type":"page","link":"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/blogs-and-articles","title":{"rendered":"Blogs and Articles"},"content":{"rendered":"<section\n    id=\"fis-block-hero-banner-block_83860fc466ce8cf1df8bd71121a196f1\"\n    class=\"fis-block-hero-banner cs--pink-white-white \"\n        aria-labelledby=\"fis-block-hero-banner-block_83860fc466ce8cf1df8bd71121a196f1-heading\">\n    <div class=\"hero-banner__inner\">\n\n        <div class=\"hero-banner__text-panel\">\n\n                            <p class=\"hero-banner__eyebrow\">THOUGHT LEADERSHIP | BLOGS AND ARTICLES<\/p>\n            \n                            <h1 id=\"fis-block-hero-banner-block_83860fc466ce8cf1df8bd71121a196f1-heading\" class=\"hero-banner__heading\">The regular publishing stream<\/h1>\n            \n                            <p class=\"hero-banner__text\">Industry commentary, opinion, sector analysis and trend signals from the FIS Group team. Plus the occasional company update when it earns its place. No corporate filler, no content for content&#039;s sake.<\/p>\n            \n                            <a\n                    class=\"hero-banner__cta\"\n                    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\"\n                    >\n                    Back to Thought Leadership                    <span class=\"hero-banner__cta-arrow\" aria-hidden=\"true\"> &rarr;<\/span>\n                <\/a>\n            \n        <\/div>\n\n                    <div class=\"hero-banner__image-col\">\n                <img decoding=\"async\" width=\"1920\" height=\"1072\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream.avif\" class=\"hero-banner__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream.avif 1920w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-1536x858.avif 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"content-filter\" class=\"fis-block-content-grid\" >\n    <div class=\"content-grid__inner resp-width-cont\">\n\n        <!-- Filter Bar -->\n        \n        <!-- Grid -->\n                    <div class=\"content-grid__grid\">\n                                                            <article class=\"content-grid__item content-grid__item--featured\">\n\n                                                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-4\" class=\"content-grid__featured-image\" tabindex=\"-1\" aria-hidden=\"true\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-1024x768.avif\" class=\"content-grid__featured-img\" alt=\"Blog 4\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-1024x768.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-300x225.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-768x576.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel.avif 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                                <\/a>\n                            \n                            <div class=\"content-grid__featured-body\">\n                                                                <p class=\"content-grid__meta\">14 May 2026 &nbsp;|&nbsp; By <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=dave-hughes\" class=\"content-grid__author-link\">Dave Hughes<\/a><\/p>\n\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-4\" class=\"content-grid__featured-link\">\n                                    <h2 class=\"content-grid__featured-title\">Blog 4<\/h2>\n                                                                            <p class=\"content-grid__featured-excerpt\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                        <span class=\"content-grid__read-more\">Read the full story &rarr;<\/span>\n                                <\/a>\n                            <\/div>\n\n                        <\/article>\n\n                    \n                                                            <article class=\"content-grid__item\">\n\n                                                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-3\" class=\"content-grid__card-image\" tabindex=\"-1\" aria-hidden=\"true\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-1024x1024.avif\" class=\"content-grid__card-img\" alt=\"Blog 3\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-1024x1024.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-300x300.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-150x150.avif 150w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-768x768.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-1536x1536.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg.avif 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                                <\/a>\n                            \n                                                        <p class=\"content-grid__meta\">14 May 2026 &nbsp;|&nbsp; By <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=dave-hughes\" class=\"content-grid__author-link\">Dave Hughes<\/a><\/p>\n\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-3\" class=\"content-grid__card-link\">\n                                <h3 class=\"content-grid__card-title\">Blog 3<\/h3>\n                                                                    <p class=\"content-grid__card-excerpt\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                <span class=\"content-grid__read-more\">Read the full story &rarr;<\/span>\n                            <\/a>\n\n                        <\/article>\n                    \n                                                            <article class=\"content-grid__item\">\n\n                                                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-2\" class=\"content-grid__card-image\" tabindex=\"-1\" aria-hidden=\"true\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-1024x655.avif\" class=\"content-grid__card-img\" alt=\"Blog 2\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-1024x655.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-300x192.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-768x492.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap.avif 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                                <\/a>\n                            \n                                                        <p class=\"content-grid__meta\">14 May 2026 &nbsp;|&nbsp; By <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=mike-faers\" class=\"content-grid__author-link\">Mike Faers<\/a><\/p>\n\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-2\" class=\"content-grid__card-link\">\n                                <h3 class=\"content-grid__card-title\">Blog 2<\/h3>\n                                                                    <p class=\"content-grid__card-excerpt\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                <span class=\"content-grid__read-more\">Read the full story &rarr;<\/span>\n                            <\/a>\n\n                        <\/article>\n                    \n                                                            <article class=\"content-grid__item\">\n\n                                                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-1\" class=\"content-grid__card-image\" tabindex=\"-1\" aria-hidden=\"true\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-1024x559.avif\" class=\"content-grid__card-img\" alt=\"Blog 1\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-1024x559.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-300x164.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-768x419.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-1536x838.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups.avif 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                                <\/a>\n                            \n                                                        <p class=\"content-grid__meta\">14 May 2026 &nbsp;|&nbsp; By <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=emma-wood\" class=\"content-grid__author-link\">Emma Wood<\/a><\/p>\n\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-1\" class=\"content-grid__card-link\">\n                                <h3 class=\"content-grid__card-title\">Blog 1<\/h3>\n                                                                    <p class=\"content-grid__card-excerpt\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                <span class=\"content-grid__read-more\">Read the full story &rarr;<\/span>\n                            <\/a>\n\n                        <\/article>\n                    \n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-text-image-split-block_958819e46479cc629f38fb24a4aa7a6c\" class=\"fis-block-text-image-split fis-block-text-image-split--image-left cs--blue-white-white\" >\n\n    <div class=\"text-image-split__cont resp-width-cont\">\n\n        <div class=\"text-image-split__text\">\n            <div class=\"text-image-split__text-inner\">\n                                    <h2 class=\"text-image-split__heading\">Press and media enquiries<\/h2>\n                                                    <div class=\"text-image-split__body\"><p>For interview requests, expert comment, speaker bookings and press enquiries, contact us directly.<\/p>\n<ul>\n<li>Press contact: [TO CONFIRM: name and role]<\/li>\n<li>Email: [TO CONFIRM: press email]<\/li>\n<li>Phone: [TO CONFIRM: press phone]<\/li>\n<li>LinkedIn: [TO CONFIRM: company LinkedIn profile]<\/li>\n<\/ul>\n<p>For high-resolution imagery, team headshots and company boilerplate copy, email the press contact above.<\/p>\n<\/div>\n                                            <\/div>\n        <\/div>\n\n        <div class=\"text-image-split__image-wrap\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-1024x655.avif\" class=\"text-image-split__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-1024x655.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-300x192.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-768x492.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap.avif 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_732609c44939c28f9ef0514b6967d996\" class=\"fis-block-centred-text-simple cs--linen-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>More from our Thought Leadership section<\/h2>\n<p>Blogs and Articles is one part of what we publish. Here is the rest.<\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-grid-panel-links-block_5c8bba0bd21de0cb4bf5768a33e5d334\" class=\"fis-block-grid-panel-links cs--linen-dark-dark\" >\n\n            <ul class=\"panel-grid resp-width-cont\">\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/trends-and-foresight\"\n        aria-label=\"Trends and Foresight\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Trends and Foresight<\/h3>\n        \n                    <p class=\"post-grid-item__description\">The Future Food Trend Tracker, white papers including the HFSS Legislation Compliance guide, and our wider foresight publications on where the industry is heading. Research-led, deeper, less frequent than the regular publishing stream.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/syndicated-studies\"\n        aria-label=\"Syndicated Studies\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Syndicated Studies<\/h3>\n        \n                    <p class=\"post-grid-item__description\">Multi-phase research programmes including the Appetite Shift programme exploring how GLP-1 medications, ultra-processed food awareness and functional food demand are reshaping how UK consumers eat. With a route through to our Syndicate Studies service for ongoing subscription.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/event-and-webinars\"\n        aria-label=\"Events and Webinars\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Events and Webinars<\/h3>\n        \n                    <p class=\"post-grid-item__description\">Where to find us next, the team members you can meet at each event, and replays of webinars we have hosted.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                    <\/ul>\n    \n    \n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_2ae0562fa908c6916c2437663e863def\" class=\"fis-block-centred-text-simple cs-cream-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Browse articles by challenge<\/h2>\n<p>The six challenges in our service architecture, and the articles we have published relevant to each.<\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-services-top-grid-block_d8eff2857cb5d7fe869468f128a34a64\" class=\"fis-block-services-top-grid\" style=\"padding-bottom: 60px;\">\n    <div class=\"services-top-grid__inner resp-width-cont\">\n\n                    <ul class=\"services-top-grid__grid\" role=\"list\">\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/decode-people-categories-and-emerging-trends\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">01<\/span>\n                            <h3 class=\"services-top-grid__name\">Decode People, Categories and Emerging Trends<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/unlock-growth-opportunities\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">02<\/span>\n                            <h3 class=\"services-top-grid__name\">Unlock Growth Opportunities<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/create-and-refine\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">03<\/span>\n                            <h3 class=\"services-top-grid__name\">Create and Refine<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/build-test-and-refine-what-wins\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">04<\/span>\n                            <h3 class=\"services-top-grid__name\">Build, Test and Refine What Wins<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/launch-and-scale-innovation-successfully\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">05<\/span>\n                            <h3 class=\"services-top-grid__name\">Launch and Scale Innovation Successfully<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/stay-ahead-with-continuous-insight\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">06<\/span>\n                            <h3 class=\"services-top-grid__name\">Stay Ahead with Continuous Insight<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-newsletter-signup-block_96dc71e7fbdceb431d215d07cb48000d\" class=\"fis-block-newsletter-signup cs--blue-white-white\" >\n    <div class=\"resp-width-cont\">\n        <div class=\"fis-block-newsletter-signup__inner\">\n\n                            <h2 class=\"fis-block-newsletter-signup__title\">Get new thinking delivered<\/h2>\n            \n            <div class=\"fis-block-newsletter-signup__form-wrap\">\n                                    <p class=\"fis-block-newsletter-signup__label\">A monthly email with the latest trend foresight, new white papers, syndicated study updates, upcoming events and the thinking we are working on. No filler, no sales pitches, unsubscribe whenever you want.<\/p>\n                \n                <form id=\"newsletter-form\" class=\"fis-block-newsletter-signup__form\" novalidate>\n                    <div class=\"fis-block-newsletter-signup__field-row\">\n                        <input\n                            id=\"fis-block-newsletter-signup-block_96dc71e7fbdceb431d215d07cb48000d-form-name\"\n                            class=\"fis-block-newsletter-signup__input\"\n                            type=\"text\"\n                            name=\"name\"\n                            placeholder=\"Your name\"\n                            required\n                            autocomplete=\"name\" \/>\n                        <input\n                            id=\"fis-block-newsletter-signup-block_96dc71e7fbdceb431d215d07cb48000d-form-email\"\n                            class=\"fis-block-newsletter-signup__input\"\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Enter email\"\n                            required\n                            autocomplete=\"email\" \/>\n                    <\/div>\n                    <div class=\"fis-block-newsletter-signup__consent-row\">\n                        <label class=\"fis-block-newsletter-signup__consent-label\" for=\"fis-block-newsletter-signup-block_96dc71e7fbdceb431d215d07cb48000d-form-consent\">\n                            <input\n                                id=\"fis-block-newsletter-signup-block_96dc71e7fbdceb431d215d07cb48000d-form-consent\"\n                                class=\"fis-block-newsletter-signup__consent-input\"\n                                type=\"checkbox\"\n                                name=\"gdpr_consent\"\n                                value=\"1\" \/>\n                            I consent to receiving marketing communications.                        <\/label>\n                    <\/div>\n                    <div class=\"fis-block-newsletter-signup__submit-row\">\n                        <button class=\"fis-block-newsletter-signup__btn btn btn--white-ghost\" type=\"submit\">\n                            Sign up                        <\/button>\n                    <\/div>\n                    <p class=\"newsletter-form__message\"><\/p>\n                <\/form>\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-fis-case-faq-block_a2de499468a09c18d5d57938d156ed7d\" class=\"fis-block-fis-case-faq cs--linen-dark-dark\" >\n    <div class=\"resp-width-cont\">\n\n                    <div class=\"fis-faq__title\">\n                <h2>FAQ<\/h2>\n            <\/div>\n        \n                    <div class=\"fis-faq__grid\">\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.00\">\n                        <h3 class=\"fis-faq__question\">How often do you publish?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Two to four articles per month, give or take. We do not hit a quota. Industry commentary, opinion pieces, sector analysis and trend signals go up when the team has something substantive to say. Company news appears when there is something worth announcing. We aim for useful frequency rather than content volume.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.10\">\n                        <h3 class=\"fis-faq__question\">What is the difference between Blogs and Articles and Trends and Foresight?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Blogs and Articles is the regular publishing stream: shorter, more reactive, opinion-led, more frequent. Articles are typically 800 to 1,500 words and respond to current sector dynamics or surface ongoing observations. Trends and Foresight is the longer-form publication library: research-led, more authoritative, less frequent, with publications including the Future Food Trend Tracker and the HFSS Legislation Compliance white paper. If you want quick commentary on what is happening now, you are in the right section. If you want deep foresight publications, Trends and Foresight is the right place.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.20\">\n                        <h3 class=\"fis-faq__question\">Can I republish or quote from your articles?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes, with attribution. If you are a journalist or trade editor, contact our press team directly using the details above and we can provide quotes, high-resolution imagery and any additional context you need. Industry commentary pieces in particular are written with the expectation that they may get picked up by trade press.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.30\">\n                        <h3 class=\"fis-faq__question\">Who writes the articles?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Named senior team members with direct experience in the topic they are writing about. Every article carries the author&#8217;s name, role and a link to their full bio on our Leadership Team page. Articles are written in the named author&#8217;s voice rather than ghosted under a generic byline.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.40\">\n                        <h3 class=\"fis-faq__question\">Do you have a press kit or media pack?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. For high-resolution imagery, team headshots, company boilerplate copy and factsheets, email the press contact listed above and we will send it across.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.50\">\n                        <h3 class=\"fis-faq__question\">Can I pitch a topic or suggest a story?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>If you have a topic that is relevant to the food and drink industry and would benefit from FIS Group commentary, we are happy to hear it. Contact the press team using the details above. We do not run guest contributions on the site, but we may quote or reference external perspectives in our own commentary where appropriate.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.60\">\n                        <h3 class=\"fis-faq__question\">Where can I find your white papers, syndicated studies and events?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>They sit in separate sections within our Thought Leadership hub. Use the &#8220;More from our Thought Leadership section&#8221; block above, or head back to the main Thought Leadership page and use the filter bar to find what you are looking for.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n\n                        <script type=\"application\/ld+json\">\n                {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How often do you publish?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Two to four articles per month, give or take. We do not hit a quota. Industry commentary, opinion pieces, sector analysis and trend signals go up when the team has something substantive to say. Company news appears when there is something worth announcing. 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Twenty minutes on a scoping call to talk about what you need.<\/p>\n                <\/div>\n            \n                            <div class=\"centred-text-simple__buttons\">\n                                            <a\n                            class=\"btn--white-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact\"\n                            >Talk to a specialist<\/a>\n                                    <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1497,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1539","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blogs and Articles | Food and drink industry commentary and opinion | FIS Group<\/title>\n<meta name=\"description\" content=\"Industry commentary, opinion, sector analysis and trend signals from the FIS Group team. 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