{"id":1541,"date":"2026-05-15T09:02:00","date_gmt":"2026-05-15T09:02:00","guid":{"rendered":"https:\/\/fisgroup.mastersofbrands.co.uk\/?page_id=1541"},"modified":"2026-05-29T13:55:58","modified_gmt":"2026-05-29T13:55:58","slug":"trends-and-foresight","status":"publish","type":"page","link":"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/trends-and-foresight","title":{"rendered":"Trends and Foresight"},"content":{"rendered":"<section\n    id=\"fis-block-hero-banner-block_4248eb5c9fb3ef00c4e2b3a7f9ddd297\"\n    class=\"fis-block-hero-banner cs--blue-white-white \"\n        aria-labelledby=\"fis-block-hero-banner-block_4248eb5c9fb3ef00c4e2b3a7f9ddd297-heading\">\n    <div class=\"hero-banner__inner\">\n\n        <div class=\"hero-banner__text-panel\">\n\n                            <p class=\"hero-banner__eyebrow\">THOUGHT LEADERSHIP | TRENDS AND FORESIGHT<\/p>\n            \n                            <h1 id=\"fis-block-hero-banner-block_4248eb5c9fb3ef00c4e2b3a7f9ddd297-heading\" class=\"hero-banner__heading\">Trend foresight and white papers worth reading. Written by people who do the work.<\/h1>\n            \n                            <p class=\"hero-banner__text\">White papers, regulatory guides, trend foresight and strategic publications for food and drink decision-makers. Every publication is written by the same senior team that runs client projects, grounded in real consumer data and real category experience. Most free to download.<\/p>\n            \n                            <a\n                    class=\"hero-banner__cta\"\n                    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\"\n                    >\n                    Back to Thought Leadership                    <span class=\"hero-banner__cta-arrow\" aria-hidden=\"true\"> &rarr;<\/span>\n                <\/a>\n            \n        <\/div>\n\n                    <div class=\"hero-banner__image-col\">\n                <img decoding=\"async\" width=\"1920\" height=\"1072\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work.avif\" class=\"hero-banner__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work.avif 1920w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-1536x858.avif 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"content-filter\" class=\"fis-block-content-grid\" >\n    <div class=\"content-grid__inner resp-width-cont\">\n\n        <!-- Filter Bar -->\n        \n        <!-- Grid -->\n                    <div class=\"content-grid__grid\">\n                                                            <article class=\"content-grid__item\">\n\n                            \n                                                        <p class=\"content-grid__meta\">19 May 2026<\/p>\n\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/trends-and-foresight\/hfss-legislation-compliance-for-cpgs\" class=\"content-grid__card-link\">\n                                <h3 class=\"content-grid__card-title\">HFSS legislation compliance for CPGS<\/h3>\n                                                                <span class=\"content-grid__read-more\">Read the full story &rarr;<\/span>\n                            <\/a>\n\n                        <\/article>\n                    \n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_3a4fdbe0ff96cbc22aeed04118a85961\" class=\"fis-block-centred-text-simple cs--linen-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>More from our Thought Leadership section<\/h2>\n<p>Trends and Foresight is one part of what we publish. Here is the rest.<\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-grid-panel-links-block_21309e38f7544deb4459011dd6614a64\" class=\"fis-block-grid-panel-links cs--linen-dark-dark\" >\n\n            <ul class=\"panel-grid resp-width-cont\">\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/blogs-and-articles\"\n        aria-label=\"Blogs and Articles\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Blogs and Articles<\/h3>\n        \n                    <p class=\"post-grid-item__description\">The regular publishing stream. Industry commentary, opinion pieces, sector analysis and trend signals from the FIS Group team. Shorter and more reactive than the substantial publications in Trends and Foresight.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/trends-and-foresight\"\n        aria-label=\"Syndicated Studies\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Syndicated Studies<\/h3>\n        \n                    <p class=\"post-grid-item__description\">Multi-phase syndicated research programmes including the Appetite Shift programme. With a route through to our Syndicate Studies service for ongoing subscription access to the deeper research behind the published outputs.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/event-and-webinars\"\n        aria-label=\"Events and Webinars\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Events and Webinars<\/h3>\n        \n                    <p class=\"post-grid-item__description\">Where to find us next, the team members you can meet at each event, and replays of webinars we have hosted including the Future Food Trends quarterly webinar series.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                    <\/ul>\n    \n    \n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_c30d9834e4c289a40eb41f45e14f20d4\" class=\"fis-block-centred-text-simple cs-cream-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2><strong>Browse publications by challenge<\/strong><\/h2>\n<p>The six challenges in our service architecture<\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-services-top-grid-block_7ebc03d4635a15b3b14d85fbc53a126d\" class=\"fis-block-services-top-grid\" style=\"padding-bottom: 60px;\">\n    <div class=\"services-top-grid__inner resp-width-cont\">\n\n                    <ul class=\"services-top-grid__grid\" role=\"list\">\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/decode-people-categories-and-emerging-trends\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">01<\/span>\n                            <h3 class=\"services-top-grid__name\">Decode People, Categories and Emerging Trends<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/unlock-growth-opportunities\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">02<\/span>\n                            <h3 class=\"services-top-grid__name\">Unlock Growth Opportunities<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/create-and-refine\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">03<\/span>\n                            <h3 class=\"services-top-grid__name\">Create and Refine<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/build-test-and-refine-what-wins\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">04<\/span>\n                            <h3 class=\"services-top-grid__name\">Build, Test and Refine What Wins<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/launch-and-scale-innovation-successfully\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">05<\/span>\n                            <h3 class=\"services-top-grid__name\">Launch and Scale Innovation Successfully<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/stay-ahead-with-continuous-insight\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">06<\/span>\n                            <h3 class=\"services-top-grid__name\">Stay Ahead with Continuous Insight<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-newsletter-signup-block_6857c37677594ee7549da1593810cf9a\" class=\"fis-block-newsletter-signup cs--blue-white-white\" >\n    <div class=\"resp-width-cont\">\n        <div class=\"fis-block-newsletter-signup__inner\">\n\n                            <h2 class=\"fis-block-newsletter-signup__title\">Get new trend foresight and white papers delivered<\/h2>\n            \n            <div class=\"fis-block-newsletter-signup__form-wrap\">\n                                    <p class=\"fis-block-newsletter-signup__label\">We will email you when we publish something new. No filler, no sales pitches, unsubscribe whenever you want.<\/p>\n                \n                <form id=\"newsletter-form\" class=\"fis-block-newsletter-signup__form\" novalidate>\n                    <div class=\"fis-block-newsletter-signup__field-row\">\n                        <input\n                            id=\"fis-block-newsletter-signup-block_6857c37677594ee7549da1593810cf9a-form-name\"\n                            class=\"fis-block-newsletter-signup__input\"\n                            type=\"text\"\n                            name=\"name\"\n                            placeholder=\"Your name\"\n                            required\n                            autocomplete=\"name\" \/>\n                        <input\n                            id=\"fis-block-newsletter-signup-block_6857c37677594ee7549da1593810cf9a-form-email\"\n                            class=\"fis-block-newsletter-signup__input\"\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Enter email\"\n                            required\n                            autocomplete=\"email\" \/>\n                    <\/div>\n                    <div class=\"fis-block-newsletter-signup__consent-row\">\n                        <label class=\"fis-block-newsletter-signup__consent-label\" for=\"fis-block-newsletter-signup-block_6857c37677594ee7549da1593810cf9a-form-consent\">\n                            <input\n                                id=\"fis-block-newsletter-signup-block_6857c37677594ee7549da1593810cf9a-form-consent\"\n                                class=\"fis-block-newsletter-signup__consent-input\"\n                                type=\"checkbox\"\n                                name=\"gdpr_consent\"\n                                value=\"1\" \/>\n                            I consent to receiving marketing communications.                        <\/label>\n                    <\/div>\n                    <div class=\"fis-block-newsletter-signup__submit-row\">\n                        <button class=\"fis-block-newsletter-signup__btn btn btn--white-ghost\" type=\"submit\">\n                            Sign up                        <\/button>\n                    <\/div>\n                    <p class=\"newsletter-form__message\"><\/p>\n                <\/form>\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-fis-case-faq-block_407a20e1a012162e95d040b13a54427f\" class=\"fis-block-fis-case-faq cs--linen-dark-dark\" >\n    <div class=\"resp-width-cont\">\n\n                    <div class=\"fis-faq__title\">\n                <h2>FAQ<\/h2>\n            <\/div>\n        \n                    <div class=\"fis-faq__grid\">\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.00\">\n                        <h3 class=\"fis-faq__question\">Are the publications free?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Most of them, yes. The majority of our trend foresight and white papers are free to download in exchange for an email address. Some deeper proprietary research is available through our Syndicate Studies service as a subscription. The access level is clearly marked on every publication card.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.10\">\n                        <h3 class=\"fis-faq__question\">What is the difference between Trends and Foresight and Blogs and Articles?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Trends and Foresight is the substantial publication library: research-led, more authoritative, less frequent. Publications are typically 15 to 50 pages and include the Future Food Trend Tracker, the HFSS Legislation Compliance white paper and other deep-dive sector publications. Blogs and Articles is the regular publishing stream: shorter, more reactive, opinion-led, more frequent (typically 800 to 1,500 words). If you want substantial published thinking you can forward to your team or board, Trends and Foresight is where to look. If you want regular industry commentary on what is happening now, Blogs and Articles is the right section.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.20\">\n                        <h3 class=\"fis-faq__question\">Who writes the publications?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>The same senior team that runs client projects. Every publication is written by named FIS Group specialists with direct experience in the topic they are covering. Author details and bios are on every publication landing page.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.30\">\n                        <h3 class=\"fis-faq__question\">How often do you publish new trend foresight and white papers?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>When the research warrants it. The Future Food Trend Tracker is quarterly. White papers and strategic guides are published as the underlying research is complete, typically four to six per year. Sector and category reports appear less regularly, when the underlying work justifies a substantial publication. We aim for useful frequency rather than content volume.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.40\">\n                        <h3 class=\"fis-faq__question\">Can I share a publication with my team?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. Every publication has a clean URL you can share. Downloaded PDFs can be circulated within your organisation. For wider distribution or republication, contact us directly.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.50\">\n                        <h3 class=\"fis-faq__question\">Will I get marketing emails after downloading a publication?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>You will receive a confirmation email with the download link. After that, we may send you a notification when we publish something new on a related topic. You can unsubscribe at any time. No drip campaigns, no automated sequences.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.60\">\n                        <h3 class=\"fis-faq__question\">Can I commission bespoke research on a topic covered in one of your publications?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. A lot of our published publications started as questions we kept hearing across multiple client briefs. If you want bespoke research on a related topic, or a deeper version tailored to your specific category, get in touch. The Browse by Challenge section above surfaces the right service routing depending on the commercial question the publication has raised.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n\n                        <script type=\"application\/ld+json\">\n                {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Are the publications free?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Most of them, yes. The majority of our trend foresight and white papers are free to download in exchange for an email address. Some deeper proprietary research is available through our Syndicate Studies service as a subscription. 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We aim for useful frequency rather than content volume.\"}},{\"@type\":\"Question\",\"name\":\"Can I share a publication with my team?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Every publication has a clean URL you can share. Downloaded PDFs can be circulated within your organisation. For wider distribution or republication, contact us directly.\"}},{\"@type\":\"Question\",\"name\":\"Will I get marketing emails after downloading a publication?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You will receive a confirmation email with the download link. After that, we may send you a notification when we publish something new on a related topic. You can unsubscribe at any time. No drip campaigns, no automated sequences.\"}},{\"@type\":\"Question\",\"name\":\"Can I commission bespoke research on a topic covered in one of your publications?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. A lot of our published publications started as questions we kept hearing across multiple client briefs. If you want bespoke research on a related topic, or a deeper version tailored to your specific category, get in touch. The Browse by Challenge section above surfaces the right service routing depending on the commercial question the publication has raised.\"}}]}            <\/script>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_2cef99bd64a10af3caf05363a8fb1501\" class=\"fis-block-centred-text-simple cs--blue-white-white\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Need the answer to a question none of these publications cover?<\/h2>\n<p>Everything on this page is our published thinking. If you need something built specifically for your brief, your category or your commercial question, that is what the consultancy does. Six challenge areas across the food and drink commercial cycle. Twenty minutes on a scoping call to talk about what you need.<\/p>\n                <\/div>\n            \n                            <div class=\"centred-text-simple__buttons\">\n                                            <a\n                            class=\"btn--white-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact\"\n                            >Talk to a specialist<\/a>\n                                    <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1497,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1541","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trends and Foresight | Food and drink white papers, trend foresight and strategic guides | FIS Group<\/title>\n<meta name=\"description\" content=\"In-depth trend foresight and strategic guides from FIS Group. 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