{"id":1543,"date":"2026-05-15T09:02:19","date_gmt":"2026-05-15T09:02:19","guid":{"rendered":"https:\/\/fisgroup.mastersofbrands.co.uk\/?page_id=1543"},"modified":"2026-05-29T13:55:15","modified_gmt":"2026-05-29T13:55:15","slug":"syndicated-studies","status":"publish","type":"page","link":"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/syndicated-studies","title":{"rendered":"Syndicated Studies"},"content":{"rendered":"<section\n    id=\"fis-block-hero-banner-block_38019096a25c5fda7d0b6dd1a03fbc67\"\n    class=\"fis-block-hero-banner cs--blue-white-white \"\n        aria-labelledby=\"fis-block-hero-banner-block_38019096a25c5fda7d0b6dd1a03fbc67-heading\">\n    <div class=\"hero-banner__inner\">\n\n        <div class=\"hero-banner__text-panel\">\n\n                            <p class=\"hero-banner__eyebrow\">THOUGHT LEADERSHIP | SYNDICATED STUDIES<\/p>\n            \n                            <h1 id=\"fis-block-hero-banner-block_38019096a25c5fda7d0b6dd1a03fbc67-heading\" class=\"hero-banner__heading\">The syndicated research programmes behind the headlines<\/h1>\n            \n                            <p class=\"hero-banner__text\">Multi-phase food and drink consumer research programmes run by FIS Group. Each programme tracks a specific commercial question across multiple research waves, with summary content free to download and ongoing access available through our Syndicate Studies service. The published outputs you see here are the visible layer of substantial proprietary research running behind them.<\/p>\n            \n                            <a\n                    class=\"hero-banner__cta\"\n                    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\"\n                    >\n                    Back to Thought Leadership                    <span class=\"hero-banner__cta-arrow\" aria-hidden=\"true\"> &rarr;<\/span>\n                <\/a>\n            \n        <\/div>\n\n                    <div class=\"hero-banner__image-col\">\n                <img decoding=\"async\" width=\"1920\" height=\"1072\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines.avif\" class=\"hero-banner__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines.avif 1920w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-syndicated-research-programmes-behind-the-headlines-1536x858.avif 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"content-filter\" class=\"fis-block-content-grid\" >\n    <div class=\"content-grid__inner resp-width-cont\">\n\n        <!-- Filter Bar -->\n        \n        <!-- Grid -->\n                    <div class=\"content-grid__grid\">\n                                                            <article class=\"content-grid__item\">\n\n                                                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/syndicated-studies\/appetite-shift\" class=\"content-grid__card-image\" tabindex=\"-1\" aria-hidden=\"true\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"833\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-icecream-1024x833.avif\" class=\"content-grid__card-img\" alt=\"Appetite Shift\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-icecream-1024x833.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-icecream-300x244.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-icecream-768x625.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-icecream.avif 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                                <\/a>\n                            \n                                                        <p class=\"content-grid__meta\">18 May 2026<\/p>\n\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/syndicated-studies\/appetite-shift\" class=\"content-grid__card-link\">\n                                <h3 class=\"content-grid__card-title\">Appetite Shift<\/h3>\n                                                                <span class=\"content-grid__read-more\">Read the full story &rarr;<\/span>\n                            <\/a>\n\n                        <\/article>\n                    \n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-bookend-text-grid-block_db3b133b7ba4fb07859916726ada9d21\" class=\"fis-block-bookend-text-grid cs--blue-white-white\" >\n    <div class=\"bookend-text-grid__inner resp-width-cont\">\n\n                    <div class=\"bookend-text-grid__header\">\n                                    <h2 class=\"bookend-text-grid__section-heading\">Four ways to engage with FIS Group syndicated research<\/h2>\n                                                    <p class=\"bookend-text-grid__section-body\">The published programmes you see above are the visible layer of substantial proprietary research running behind them. Four engagement pathways depending on your commercial intent.<\/p>\n                            <\/div>\n        \n                    <ul class=\"bookend-text-grid__grid\" role=\"list\">\n                                    <li class=\"bookend-text-grid__card\">\n                        \n                            <div class=\"bookend-text-grid__card-header\">\n                                                                                                    <h3 class=\"bookend-text-grid__card-heading\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 45%\">Pathway 1: Read the free summary content<\/h3>\n                                                            <\/div>\n\n                                                            <p class=\"bookend-text-grid__card-body\">For readers evaluating the work, exploring the territory, or wanting top-level findings before committing to deeper engagement. Each programme publishes substantial summary content for free in exchange for an email address. The summaries are commercially useful on their own (typically 20-30 pages per wave covering key findings, headline data and strategic implications) while reserving the deeper detail for subscriber access. No commercial commitment required; this is the entry point for evaluating whether FIS Group syndicated research is worth deeper engagement.<\/p>\n                            \n                                                <\/li>\n                                    <li class=\"bookend-text-grid__card\">\n                        \n                            <div class=\"bookend-text-grid__card-header\">\n                                                                                                    <h3 class=\"bookend-text-grid__card-heading\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 45%\">Pathway 2: Subscribe via the Syndicate Studies service<\/h3>\n                                                            <\/div>\n\n                                                            <p class=\"bookend-text-grid__card-body\">For brands wanting ongoing access to existing FIS Group syndicate programmes (Appetite Shift, future programmes). Subscribers get full wave findings, complete data sets, bespoke cuts calibrated for the subscriber&#039;s commercial context, ongoing senior food and drink interpretation throughout the programme, and continuing access as new waves publish. Three subscription formats available (standard, premium with bespoke cuts, strategic with sustained advisory) selected at consultation. Most cost-effective route for brands wanting ongoing access to multiple syndicate programmes rather than just one-off summary downloads.<\/p>\n                            \n                                                <\/li>\n                                    <li class=\"bookend-text-grid__card\">\n                        \n                            <div class=\"bookend-text-grid__card-header\">\n                                                                                                    <h3 class=\"bookend-text-grid__card-heading\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 45%\">Pathway 3: Commission bespoke syndicate work<\/h3>\n                                                            <\/div>\n\n                                                            <p class=\"bookend-text-grid__card-body\">For brands wanting bespoke syndicate research on a specific commercial question rather than subscription access to existing programmes. Bespoke syndicate work typically extends or adapts FIS Group methodology to specific brand contexts, demographic cuts, regional focus, channel-specific work, or topic-specific deep dives that warrant proprietary research designed against the brand&#039;s actual commercial question. Bespoke commissioning consultation runs through the Syndicate Studies service. Higher commercial commitment than subscription but delivers proprietary research calibrated to the brand&#039;s specific context.<\/p>\n                            \n                                                <\/li>\n                                    <li class=\"bookend-text-grid__card\">\n                        \n                            <div class=\"bookend-text-grid__card-header\">\n                                                                                                    <h3 class=\"bookend-text-grid__card-heading\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 45%\">Pathway 4: Contact us to discuss<\/h3>\n                                                            <\/div>\n\n                                                            <p class=\"bookend-text-grid__card-body\">For readers not sure which pathway fits their commercial need. Twenty-minute scoping call with FIS Group to talk through what your team needs from syndicated research and which pathway makes commercial sense. We will tell you straight whether subscription, bespoke commissioning, or another approach (project Consumer Closeness, Future Food Pipeline Builder, other FIS Group services) is the right fit for your specific question, rather than defaulting you into the most expensive route.<\/p>\n                            \n                                                <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_66c3ff5453feff7a1ce696abec1925fc\" class=\"fis-block-centred-text-simple cs--linen-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>More from our Thought Leadership section<\/h2>\n<p>Syndicated Studies is one part of what we publish. Here is the rest.<\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-grid-panel-links-block_db9da2ffd6af0a4c6daf90efa3e87ce5\" class=\"fis-block-grid-panel-links cs--linen-dark-dark\" >\n\n            <ul class=\"panel-grid resp-width-cont\">\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/blogs-and-articles\"\n        aria-label=\"Blogs and Articles\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-regular-publishing-stream.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Blogs and Articles<\/h3>\n        \n                    <p class=\"post-grid-item__description\">The regular publishing stream. Industry commentary, opinion pieces, sector analysis and trend signals from the FIS Group team. Shorter and more reactive than the substantial publications in our Trends and Foresight or Syndicated Studies sections.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/trends-and-foresight\"\n        aria-label=\"Trends and Foresight\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Trend-foresight-and-white-papers-worth-reading.-Written-by-people-who-do-the-work.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Trends and Foresight<\/h3>\n        \n                    <p class=\"post-grid-item__description\">White papers, regulatory guides and substantial sector publications including the HFSS Legislation Compliance guide and the Future Food Trend Tracker. Discrete one-off publications rather than multi-phase research programmes.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/event-and-webinars\"\n        aria-label=\"Events and Webinars\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-to-find-us-next.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Events and Webinars<\/h3>\n        \n                    <p class=\"post-grid-item__description\">Where to find us next, the team members you can meet at each event, and replays of webinars we have hosted including the Future Food Trends quarterly webinar series.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                    <\/ul>\n    \n    \n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_dda1e685334b7abe0fd580b3b72263a4\" class=\"fis-block-centred-text-simple cs-cream-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Browse syndicated research by challenge<\/h2>\n<p>The six challenges in our service architecture, and the syndicated research relevant to each.<\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-services-top-grid-block_13590c94f8d42034c2310e05be8b92a4\" class=\"fis-block-services-top-grid\" style=\"padding-bottom: 60px;\">\n    <div class=\"services-top-grid__inner resp-width-cont\">\n\n                    <ul class=\"services-top-grid__grid\" role=\"list\">\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/decode-people-categories-and-emerging-trends\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">01<\/span>\n                            <h3 class=\"services-top-grid__name\">Decode People, Categories and Emerging Trends<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/unlock-growth-opportunities\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">02<\/span>\n                            <h3 class=\"services-top-grid__name\">Unlock Growth Opportunities<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/create-and-refine\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">03<\/span>\n                            <h3 class=\"services-top-grid__name\">Create and Refine<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/build-test-and-refine-what-wins\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">04<\/span>\n                            <h3 class=\"services-top-grid__name\">Build, Test and Refine What Wins<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/launch-and-scale-innovation-successfully\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">05<\/span>\n                            <h3 class=\"services-top-grid__name\">Launch and Scale Innovation Successfully<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/stay-ahead-with-continuous-insight\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">06<\/span>\n                            <h3 class=\"services-top-grid__name\">Stay Ahead with Continuous Insight<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-newsletter-signup-block_1b7cc5e62d2fd0e965c560e5d879dc4e\" class=\"fis-block-newsletter-signup cs--blue-white-white\" >\n    <div class=\"resp-width-cont\">\n        <div class=\"fis-block-newsletter-signup__inner\">\n\n                            <h2 class=\"fis-block-newsletter-signup__title\">Get new wave reports and programme launches delivered<\/h2>\n            \n            <div class=\"fis-block-newsletter-signup__form-wrap\">\n                                    <p class=\"fis-block-newsletter-signup__label\">We will email you when we publish new wave reports from existing programmes or launch new syndicated research programmes. No filler, no sales pitches, unsubscribe whenever you want.<\/p>\n                \n                <form id=\"newsletter-form\" class=\"fis-block-newsletter-signup__form\" novalidate>\n                    <div class=\"fis-block-newsletter-signup__field-row\">\n                        <input\n                            id=\"fis-block-newsletter-signup-block_1b7cc5e62d2fd0e965c560e5d879dc4e-form-name\"\n                            class=\"fis-block-newsletter-signup__input\"\n                            type=\"text\"\n                            name=\"name\"\n                            placeholder=\"Your name\"\n                            required\n                            autocomplete=\"name\" \/>\n                        <input\n                            id=\"fis-block-newsletter-signup-block_1b7cc5e62d2fd0e965c560e5d879dc4e-form-email\"\n                            class=\"fis-block-newsletter-signup__input\"\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Enter email\"\n                            required\n                            autocomplete=\"email\" \/>\n                    <\/div>\n                    <div class=\"fis-block-newsletter-signup__consent-row\">\n                        <label class=\"fis-block-newsletter-signup__consent-label\" for=\"fis-block-newsletter-signup-block_1b7cc5e62d2fd0e965c560e5d879dc4e-form-consent\">\n                            <input\n                                id=\"fis-block-newsletter-signup-block_1b7cc5e62d2fd0e965c560e5d879dc4e-form-consent\"\n                                class=\"fis-block-newsletter-signup__consent-input\"\n                                type=\"checkbox\"\n                                name=\"gdpr_consent\"\n                                value=\"1\" \/>\n                            I consent to receiving marketing communications.                        <\/label>\n                    <\/div>\n                    <div class=\"fis-block-newsletter-signup__submit-row\">\n                        <button class=\"fis-block-newsletter-signup__btn btn btn--white-ghost\" type=\"submit\">\n                            Sign up                        <\/button>\n                    <\/div>\n                    <p class=\"newsletter-form__message\"><\/p>\n                <\/form>\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-fis-case-faq-block_fc6a69bb90ff3a1d6c298515aaa8834c\" class=\"fis-block-fis-case-faq cs--linen-dark-dark\" >\n    <div class=\"resp-width-cont\">\n\n                    <div class=\"fis-faq__title\">\n                <h2>FAQ<\/h2>\n            <\/div>\n        \n                    <div class=\"fis-faq__grid\">\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.00\">\n                        <h3 class=\"fis-faq__question\">What is a syndicated study?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>A syndicated study is a multi-phase research programme run by FIS Group where multiple subscribers share access to the same proprietary research rather than each commissioning bespoke work independently. The structural advantage is cost economics: subscribers get access to substantial research at fraction of the cost of bespoke equivalent. The structural trade-off is shared access: syndicate research is not proprietary to any single subscriber. FIS Group syndicated programmes (Appetite Shift, future programmes) are designed to track commercial questions that matter to multiple food and drink brands simultaneously, where shared research access is the right commercial model rather than bespoke proprietary work.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.10\">\n                        <h3 class=\"fis-faq__question\">Is the content free?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Most published summary content is free to download in exchange for an email address. Each programme publishes substantial summary content per wave (typically 20-30 pages covering key findings, headline data and strategic implications). The deeper research (in-depth phase findings, complete data sets, bespoke cuts, ongoing senior interpretation) is available through subscription via our Syndicate Studies service. Bespoke syndicate commissioning is priced separately depending on the scope of bespoke work.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.20\">\n                        <h3 class=\"fis-faq__question\">What is the Appetite Shift programme?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Appetite Shift is FIS Group&#8217;s flagship multi-phase syndicated research programme tracking how GLP-1 medications, functional food demand and broader cultural shifts are reshaping how UK consumers eat, think and feel about food. Phase 1 (Labels, Pills and Functional Thrills) is published and free in summary form. Subsequent phases will track specific dimensions in deeper detail as the programme progresses, with subscriber access available through our Syndicate Studies service.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.30\">\n                        <h3 class=\"fis-faq__question\">How is this different from Trends and Foresight?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Trends and Foresight contains discrete one-off publications: white papers, trend trackers, sector reports. Each publication is a single point-in-time deliverable, downloaded as a PDF and read once. Syndicated Studies contains multi-phase research programmes where the published outputs are wave reports building over time, with the deeper research available through ongoing subscription. Where a Trends and Foresight publication is &#8220;here is what we found&#8221;, a syndicated study is &#8220;here is the research programme we are running, with wave findings published periodically and ongoing access available through subscription&#8221;.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.40\">\n                        <h3 class=\"fis-faq__question\">How do I subscribe to FIS Group syndicated programmes?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Subscription runs through our Syndicate Studies service in Challenge 06 (Stay Ahead with Continuous Insight). Three subscription formats available: standard subscription for ongoing wave research access; premium subscription with bespoke cuts calibrated for the subscriber&#8217;s commercial context; strategic subscription with sustained advisory engagement. Format selected at subscriber consultation rather than fixed against a generic template. Use the &#8220;Explore Syndicate Studies subscription&#8221; CTA in the commercial pathways block above for more information.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.50\">\n                        <h3 class=\"fis-faq__question\">Can I commission a bespoke syndicate study?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. For brands with specific commercial questions not covered by existing FIS Group syndicate programmes, bespoke commissioning runs through the Syndicate Studies service. Bespoke syndicate work typically extends or adapts FIS Group methodology to specific brand contexts, demographic cuts, regional focus, channel-specific work, or topic-specific deep dives. Use the &#8220;Discuss bespoke syndicate commissioning&#8221; CTA in the commercial pathways block above for a scoping conversation.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.60\">\n                        <h3 class=\"fis-faq__question\">Can I share the summary content with my team?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. Every published summary has a clean URL you can share. Downloaded PDFs can be circulated within your organisation. For wider distribution beyond your organisation, the subscriber content (in-depth phase findings, complete data) is licensed per subscriber organisation through the Syndicate Studies service rather than per individual.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.70\">\n                        <h3 class=\"fis-faq__question\">How often do new wave reports publish?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Depends on the specific programme. Multi-phase research programmes like Appetite Shift publish new phases as each phase completes (typically every 6-12 months). Long-running tracking programmes publish more frequently (typically quarterly). Wave timing is documented on each programme landing page. Subscribers receive wave reports as they publish; non-subscribers can subscribe to our newsletter for publication notifications.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n\n                        <script type=\"application\/ld+json\">\n                {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a syndicated study?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A syndicated study is a multi-phase research programme run by FIS Group where multiple subscribers share access to the same proprietary research rather than each commissioning bespoke work independently. The structural advantage is cost economics: subscribers get access to substantial research at fraction of the cost of bespoke equivalent. The structural trade-off is shared access: syndicate research is not proprietary to any single subscriber. 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Wave timing is documented on each programme landing page. Subscribers receive wave reports as they publish; non-subscribers can subscribe to our newsletter for publication notifications.\"}}]}            <\/script>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_4f81d580b5ec8efb6e733a4f2ca409fa\" class=\"fis-block-centred-text-simple cs--blue-white-white\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Got a commercial question that syndicated research could answer?<\/h2>\n<p>Whether you want ongoing subscription access to our existing syndicated programmes, bespoke syndicate work on a specific commercial question, or you just want to talk through whether syndicated research is the right approach for what your team needs, we will tell you straight which pathway makes commercial sense. Twenty minutes on a scoping call with FIS Group<\/p>\n                <\/div>\n            \n                            <div class=\"centred-text-simple__buttons\">\n                                            <a\n                            class=\"btn--white-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact\"\n                            >Talk to a specialist<\/a>\n                                    <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1497,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1543","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Syndicated Studies - FIS Group<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Syndicated Studies - 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