{"id":17,"date":"2026-03-26T10:17:57","date_gmt":"2026-03-26T10:17:57","guid":{"rendered":"https:\/\/fisgroup.mastersofbrands.co.uk\/?page_id=17"},"modified":"2026-05-29T13:22:54","modified_gmt":"2026-05-29T13:22:54","slug":"about","status":"publish","type":"page","link":"https:\/\/fisgroup.mastersofbrands.co.uk\/about","title":{"rendered":"About"},"content":{"rendered":"<section\n    id=\"fis-block-hero-banner-block_b2ec92b671cb88a3f01c0585905e8a8a\"\n    class=\"fis-block-hero-banner cs--blue-white-white \"\n        aria-labelledby=\"fis-block-hero-banner-block_b2ec92b671cb88a3f01c0585905e8a8a-heading\">\n    <div class=\"hero-banner__inner\">\n\n        <div class=\"hero-banner__text-panel\">\n\n            \n                            <h1 id=\"fis-block-hero-banner-block_b2ec92b671cb88a3f01c0585905e8a8a-heading\" class=\"hero-banner__heading\">The specialist food and drink consultancy people actually want to work with<\/h1>\n            \n                            <p class=\"hero-banner__text\">A senior team of insight, innovation and product experts who have lived inside the businesses we now advise. Three UK locations. Clients across Europe, the US and the UAE. Food and drink, only.<\/p>\n            \n                            <a\n                    class=\"hero-banner__cta\"\n                    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/leadership-team\"\n                    >\n                    Meet the team                    <span class=\"hero-banner__cta-arrow\" aria-hidden=\"true\"> &rarr;<\/span>\n                <\/a>\n            \n        <\/div>\n\n                    <div class=\"hero-banner__image-col\">\n                <img decoding=\"async\" width=\"1920\" height=\"1072\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-specialist-food-and-drink-consultancy-people-actually-want-to-work-with.avif\" class=\"hero-banner__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-specialist-food-and-drink-consultancy-people-actually-want-to-work-with.avif 1920w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-specialist-food-and-drink-consultancy-people-actually-want-to-work-with-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-specialist-food-and-drink-consultancy-people-actually-want-to-work-with-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-specialist-food-and-drink-consultancy-people-actually-want-to-work-with-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-specialist-food-and-drink-consultancy-people-actually-want-to-work-with-1536x858.avif 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-title-text-split-block_9981c3e835b0af937ad10082dbd7e2ab\" class=\"fis-block-title-text-split cs-cream-dark-dark\" style=\"padding-bottom: 60px;\">\n    <div class=\"title-text-split__inner resp-width-cont\">\n\n                    \n                                    <div class=\"title-text-split__col title-text-split__col--title\">\n                                                    <h2 class=\"title-text-split__title\">Specifically focused on food and drink<\/h2>\n                                                                    <\/div>\n\n                \n            \n                                    <div class=\"title-text-split__col title-text-split__col--text\">\n                                                    <div class=\"title-text-split__body\"><h6>FIS Group brings together decades of food and drink experience under one unified brand. We are insight specialists, innovation consultants and product experts, and we work with food and drink businesses that want confident, evidence-led answers to the questions that actually matter.<\/h6>\n<p>Most of our team have worked client-side. We know what it feels like to sit on the other side of the table with a brief to deliver, a timeline to hit and a budget that has to earn its keep. That shapes how we work, how we scope, how we report, and what we think a good piece of consultancy actually looks like.<\/p>\n<p>Strategic insight, innovation and product work are run as an integrated model rather than as separate departments handing briefs between them. Fieldwork at scale is delivered through our dedicated NOTED Fieldwork brand, with purpose-built facilities in Bury St Edmunds and Birmingham. The integrated model is how we keep the work senior end-to-end without sacrificing operational depth on the fieldwork itself.<\/p>\n<p>Food and drink is the only sector we serve. That focus is the whole business, and it is what makes every piece of work we deliver land differently.<\/p>\n<\/div>\n                                                                    <\/div>\n\n                \n                    \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-columns-over-image-block_d83a020245d06a21a8aea6ff9759e4b7\" class=\"fis-block-columns-over-image\" >\n\n            <div class=\"columns-over-image__bg\" aria-hidden=\"true\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-raspberries.avif\" class=\"columns-over-image__bg-image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-raspberries.avif 1800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-raspberries-300x200.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-raspberries-1024x683.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-raspberries-768x512.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-raspberries-1536x1024.avif 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>        <\/div>\n    \n    <div\n        class=\"columns-over-image__overlay\"\n        aria-hidden=\"true\"\n        style=\"opacity: 0.2\"><\/div>\n\n    <div class=\"columns-over-image__inner resp-width-cont\">\n\n                    <div class=\"columns-over-image__cols columns-over-image__cols--count-3\">\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3>11 of the UK\u2019s top 40<\/h3>\n<p>We work with 11 of the UK\u2019s top 40 food and drink brands.<\/p>\n                    <\/div>\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3>Mission Kitchen, London<\/h3>\n<p>FIS Group headquarters. With dedicated NOTED Fieldwork operations in Bury St Edmunds and Birmingham for fieldwork at scale.<\/p>\n                    <\/div>\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3>Global reach<\/h3>\n<p>Projects across the UK, Europe, the US and the UAE.<\/p>\n                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_d909ddfcb7fb784bd6f14406248691b4\" class=\"fis-block-centred-text-simple cs-cream-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Get to know FIS Group<\/h2>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-grid-panel-links-block_10e31fd880dce2ae1b37bedbdb1c1ff0\" class=\"fis-block-grid-panel-links cs-cream-dark-dark\" style=\"margin-top: 0px; margin-bottom: 80px; margin-right: 1px; margin-left: 0px;\">\n\n            <ul class=\"panel-grid resp-width-cont\">\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"\/\"\n        aria-label=\"Our story\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"662\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/kitchen-group-1024x662.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/kitchen-group-1024x662.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/kitchen-group-300x194.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/kitchen-group-768x497.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/kitchen-group.avif 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--pink\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Our story<\/h3>\n        \n                    <p class=\"post-grid-item__description\">How FIS Group came together as the unified brand for strategic insight, innovation and product consultancy in food and drink, with NOTED Fieldwork as the dedicated fieldwork sub-brand. A short history of how the business got here and why the group makes sense now, without the corporate throat-clearing.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"\/\"\n        aria-label=\"Our approach\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/woman-eating-burger-1024x757.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/woman-eating-burger-1024x757.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/woman-eating-burger-300x222.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/woman-eating-burger-768x568.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/woman-eating-burger.avif 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--pink\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Our approach<\/h3>\n        \n                    <p class=\"post-grid-item__description\">The integrated insight and innovation model that runs every FIS Group project. How strategic insight, innovation and product work flow together as one model rather than separate departments. How we scope around a decision rather than forcing a lifecycle on it, and why the senior team stays involved from brief to readout.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/leadership-team\"\n        aria-label=\"The leadership team\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-1024x682.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-1024x682.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-300x200.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-768x511.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-1536x1022.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home.avif 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--pink\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">The leadership team<\/h3>\n        \n                    <p class=\"post-grid-item__description\">The senior people who run the business and lead the work. Real backgrounds, real experience, real photographs. The buyers reading this page want to know who will actually be on their call, and this is where they find out.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"\/\"\n        aria-label=\"Meet the team\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-chocolate-1024x494.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-chocolate-1024x494.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-chocolate-300x145.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-chocolate-768x370.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-chocolate-1536x741.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-chocolate.avif 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--pink\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Meet the team<\/h3>\n        \n                    <p class=\"post-grid-item__description\">The full FIS Group team beyond the leadership group. Researchers, innovators, product specialists, fieldwork experts and the support functions that make every project run. The depth and breadth behind every brief, with named team members across each capability area.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"\/\"\n        aria-label=\"Locations\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/smoothies-table-1024x732.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/smoothies-table-1024x732.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/smoothies-table-300x215.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/smoothies-table-768x549.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/smoothies-table.avif 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--pink\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Locations<\/h3>\n        \n                    <p class=\"post-grid-item__description\">Mission Kitchen, London (our headquarters) plus dedicated fieldwork facilities in Bury St Edmunds and Birmingham operating under our NOTED Fieldwork brand. Where the strategic work happens, where the fieldwork runs, and how the geography supports both ends of the business.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"\/\"\n        aria-label=\"Partnerships\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-1024x768.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-1024x768.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-300x225.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-768x576.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel.avif 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--pink\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Partnerships<\/h3>\n        \n                    <p class=\"post-grid-item__description\">The strategic partnerships behind the FIS Group work, including G Force (our specialist innovation partner), The Food People (our trend foresight partner for the Future Food Trends webinar series) and others. The partnership model that extends our capability where specialist expertise sits outside the FIS Group team.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                    <\/ul>\n    \n    \n<\/section>\n\n<section id=\"fis-block-how-we-work-block_47789e133884f6208009828d270c4771\" class=\"fis-block-how-we-work cs--pink-white-white\" >\n    <div class=\"how-we-work__inner resp-width-cont\">\n\n        <div class=\"how-we-work__header\">\n                            <h2 class=\"how-we-work__heading\">How we work<\/h2>\n                                        <p class=\"how-we-work__intro\">Five principles we hold the work to. Short because they should be.<\/p>\n                    <\/div>\n\n                    <ul class=\"how-we-work__steps\" role=\"list\">\n                                    <li class=\"how-we-work__step\" data-anim=\"fade-up\" data-anim-delay=\"0.00\">\n                                                    <div class=\"how-we-work__step-icon\" aria-hidden=\"true\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/icon-speech.svg\"\n                                    alt=\"\"\n                                    width=\"0\"\n                                    height=\"0\">\n                            <\/div>\n                                                                            <h6 class=\"how-we-work__step-title\">Say it straight.<\/h6>\n                                                                            <p class=\"how-we-work__step-desc\">We get to the point and say what we mean. No jargon, no hiding behind language.<\/p>\n                                            <\/li>\n                                    <li class=\"how-we-work__step\" data-anim=\"fade-up\" data-anim-delay=\"0.12\">\n                                                    <div class=\"how-we-work__step-icon\" aria-hidden=\"true\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/icon-target.svg\"\n                                    alt=\"\"\n                                    width=\"0\"\n                                    height=\"0\">\n                            <\/div>\n                                                                            <h6 class=\"how-we-work__step-title\">Make it count.<\/h6>\n                                                                            <p class=\"how-we-work__step-desc\">Every piece of work should help a client make a better decision, invest more wisely or move faster.<\/p>\n                                            <\/li>\n                                    <li class=\"how-we-work__step\" data-anim=\"fade-up\" data-anim-delay=\"0.24\">\n                                                    <div class=\"how-we-work__step-icon\" aria-hidden=\"true\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/icon-brain.svg\"\n                                    alt=\"\"\n                                    width=\"0\"\n                                    height=\"0\">\n                            <\/div>\n                                                                            <h6 class=\"how-we-work__step-title\">Know the industry, not just the method.<\/h6>\n                                                                            <p class=\"how-we-work__step-desc\">We are food and drink specialists, not generalists. We have lived inside the businesses we now advise.<\/p>\n                                            <\/li>\n                                    <li class=\"how-we-work__step\" data-anim=\"fade-up\" data-anim-delay=\"0.36\">\n                                                    <div class=\"how-we-work__step-icon\" aria-hidden=\"true\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/icon-bulb.svg\"\n                                    alt=\"\"\n                                    width=\"0\"\n                                    height=\"0\">\n                            <\/div>\n                                                                            <h6 class=\"how-we-work__step-title\">Bring something they have not thought of.<\/h6>\n                                                                            <p class=\"how-we-work__step-desc\">We work across sectors and bring cross-pollinated thinking and provocation.<\/p>\n                                            <\/li>\n                                    <li class=\"how-we-work__step\" data-anim=\"fade-up\" data-anim-delay=\"0.48\">\n                                                    <div class=\"how-we-work__step-icon\" aria-hidden=\"true\">\n                                <img loading=\"lazy\" decoding=\"async\"\n                                    src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/icon-group.svg\"\n                                    alt=\"\"\n                                    width=\"0\"\n                                    height=\"0\">\n                            <\/div>\n                                                                            <h6 class=\"how-we-work__step-title\">Be easy to work with.<\/h6>\n                                                                            <p class=\"how-we-work__step-desc\">Organised, communicative, straightforward. Clients should feel like working with us is a pleasure, not a chore.<\/p>\n                                            <\/li>\n                            <\/ul>\n        \n                    <div class=\"how-we-work__cta\">\n                <a\n                    href=\"\/\"\n                    class=\"btn btn--white-ghost\"\n                    >\n                    Read our approach in full                <\/a>\n            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-mini-roster-block_17932b2fb98eca10987a3527d9b8be88\" class=\"fis-block-mini-roster cs-cream-dark-dark\" >\n    <div class=\"mini-roster__inner resp-width-cont\">\n\n                    <div class=\"mini-roster__header\">\n                <div class=\"mini-roster__heading\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 30%\"><h3>The people you will actually work with<\/h3>\n<p>Senior from day one. Named on every proposal.<br \/>In the room at every readout. No junior handover, no anonymous team.<\/p>\n<\/div>\n                <div class=\"mini-roster__controls\">\n                    <button class=\"slider-btn mini-roster__btn mini-roster__btn--prev\" aria-label=\"Previous\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                            <polyline points=\"15 18 9 12 15 6\" \/>\n                        <\/svg>\n                    <\/button>\n                    <button class=\"slider-btn mini-roster__btn mini-roster__btn--next\" aria-label=\"Next\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                            <polyline points=\"9 18 15 12 9 6\" \/>\n                        <\/svg>\n                    <\/button>\n                <\/div>\n            <\/div>\n        \n                    <div class=\"swiper mini-roster__swiper\">\n                <ul class=\"swiper-wrapper mini-roster__list\" role=\"list\">\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=mike-faers\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"280\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny-300x280.avif\" class=\"mini-roster__photo\" alt=\"Mike Faers\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny-300x280.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny-768x717.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny.avif 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">Mike Faers<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Founder and Group CEO<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=kelly-dowson\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"239\" height=\"300\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Kelly-239x300.avif\" class=\"mini-roster__photo\" alt=\"Kelly Dowson\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Kelly-239x300.avif 239w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Kelly-768x966.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Kelly.avif 800w\" sizes=\"auto, (max-width: 239px) 100vw, 239px\" \/>                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">Kelly Dowson<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Group Managing Director<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=danny-butt\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"280\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny-300x280.avif\" class=\"mini-roster__photo\" alt=\"Danny Butt\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny-300x280.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny-768x717.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny.avif 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">Danny Butt<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Group Innovation Director<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=helen-blair\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"242\" height=\"300\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Helen-242x300.avif\" class=\"mini-roster__photo\" alt=\"Helen Blair\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Helen-242x300.avif 242w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Helen-768x950.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Helen.avif 800w\" sizes=\"auto, (max-width: 242px) 100vw, 242px\" \/>                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">Helen Blair<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Group\u00a0Insight\u00a0Director<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=dave-hughes\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"298\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave-300x298.avif\" class=\"mini-roster__photo\" alt=\"Dave Hughes\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave-300x298.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave-150x150.avif 150w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave-768x762.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave.avif 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">Dave Hughes<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Commercial Strategy Director<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=emma-wood\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"273\" height=\"300\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/emma-273x300.avif\" class=\"mini-roster__photo\" alt=\"Emma Wood\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/emma-273x300.avif 273w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/emma-768x845.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/emma.avif 800w\" sizes=\"auto, (max-width: 273px) 100vw, 273px\" \/>                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">Emma Wood<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Group Commercial Director<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=chris-moxon\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"237\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Chris-300x237.avif\" class=\"mini-roster__photo\" alt=\"Chris Moxon\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Chris-300x237.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Chris-768x608.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Chris.avif 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">Chris Moxon<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Group Sales Director<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=james-jackson\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">James Jackson<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Head of Quantitative Insights<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=jules-greene\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">Jules Greene<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Qualitative Specialist<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=andrea-steel\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">Andrea Steel<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Senior Insight Consultant<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=olly-henshall\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">Olly Henshall<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Innovation Consultant<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=sophie-blott\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">Sophie Blott<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Senior Research Consultant<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"swiper-slide mini-roster__member\">\n                            <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=will-beagles\" class=\"mini-roster__link\">\n                                <div class=\"mini-roster__photo-wrap\">\n                                                                        <div class=\"mini-roster__background-colour\"><\/div>\n                                <\/div>\n                                <div class=\"mini-roster__info\">\n                                                                            <p class=\"mini-roster__name\">Will Beagles<\/p>\n                                                                                                                <p class=\"mini-roster__role\">Research Manager (Fresh Produce specialism)<\/p>\n                                                                    <\/div>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        \n                    <div class=\"mini-roster__footer\">\n                <a\n                    class=\"mini-roster__button btn--black-ghost\"\n                    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/leadership-team\"\n                    >Meet the full leadership team<\/a>\n            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-links-over-dot-matrix-block_c81b1b0a1a821b364ee25ad7b28fd240\" class=\"fis-block-links-over-dot-matrix cs--blue-white-white\" >\n\n            <div class=\"links-over-dot-matrix__matrix\" aria-hidden=\"true\">\n            <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/map-white.svg\" class=\"links-over-dot-matrix__matrix-img\" alt=\"\" \/>        <\/div>\n    \n    <div class=\"links-over-dot-matrix__inner resp-width-cont\">\n\n                    <div class=\"links-over-dot-matrix__heading\"><h2>Where we work<\/h2>\n<\/div>\n        \n                    <ul class=\"links-over-dot-matrix__location-grid\" role=\"list\">\n                                    <li class=\"links-over-dot-matrix__location-item\">\n                        <a class=\"links-over-dot-matrix__location-link\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/location\/mission-kitchen-london\">\n\n                                                            <div class=\"links-over-dot-matrix__location-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-300x200.avif\" class=\"attachment-medium size-medium\" alt=\"Mission Kitchen London\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-300x200.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-1024x682.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-768x511.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-1536x1022.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home.avif 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                            \n                            <h3 class=\"links-over-dot-matrix__location-title\">Mission Kitchen London<\/h3>\n\n                                                            <p class=\"links-over-dot-matrix__location-desc\">Our central London base at Mission Kitchen. Where strategic insight, innovation and product consultancy work runs from, where clients come for project work, and where the senior team is based. Purpose-built food and drink innovation space at the heart of the UK food and drink commercial landscape.<\/p>\n                            \n                                                            <p class=\"links-over-dot-matrix__location-explore\">Explore Location &rarr;<\/p>\n                            \n                        <\/a>\n\n                        \n                    <\/li>\n                                    <li class=\"links-over-dot-matrix__location-item\">\n                        <a class=\"links-over-dot-matrix__location-link\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/location\/bury-st-edmunds\">\n\n                                                            <div class=\"links-over-dot-matrix__location-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-300x150.avif\" class=\"attachment-medium size-medium\" alt=\"Bury St Edmunds\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-300x150.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-1024x512.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-768x384.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-1536x768.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan.avif 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                            \n                            <h3 class=\"links-over-dot-matrix__location-title\">Bury St Edmunds<\/h3>\n\n                                                            <p class=\"links-over-dot-matrix__location-desc\">Our dedicated fieldwork operations run under the NOTED Fieldwork brand, with purpose-built facilities at Bury St Edmunds (East of England) and Birmingham (Midlands). NOTED Fieldwork delivers the recruit, viewing, kitchen and group infrastructure that makes consumer fieldwork at scale possible, with its own dedicated team and operational specialism.<\/p>\n                            \n                                                            <p class=\"links-over-dot-matrix__location-explore\">Explore Location &rarr;<\/p>\n                            \n                        <\/a>\n\n                        \n                    <\/li>\n                                    <li class=\"links-over-dot-matrix__location-item\">\n                        <a class=\"links-over-dot-matrix__location-link\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/location\/kings-heath-birmingham\">\n\n                                                            <div class=\"links-over-dot-matrix__location-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"151\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-sushi-300x151.avif\" class=\"attachment-medium size-medium\" alt=\"Kings Heath Birmingham\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-sushi-300x151.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-sushi-1024x516.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-sushi-768x387.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-sushi-1536x774.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-sushi.avif 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                            \n                            <h3 class=\"links-over-dot-matrix__location-title\">Kings Heath Birmingham<\/h3>\n\n                                                            <p class=\"links-over-dot-matrix__location-desc\">Need Description<\/p>\n                            \n                                                            <p class=\"links-over-dot-matrix__location-explore\">Explore Location &rarr;<\/p>\n                            \n                        <\/a>\n\n                        \n                    <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-text-image-split-block_c9e24e4560317d18203a642d2bae83b3\" class=\"fis-block-text-image-split cs-cream-dark-dark\" >\n\n    <div class=\"text-image-split__cont resp-width-cont\">\n\n        <div class=\"text-image-split__text\">\n            <div class=\"text-image-split__text-inner\">\n                                    <h2 class=\"text-image-split__heading\">Projects across the world<\/h2>\n                                                    <div class=\"text-image-split__body\"><p>FIS Group runs projects across the UK, Europe, the US and the UAE. Wherever the brief sits, the standards travel with us. Same senior team, same approach, same commitment to recommendations you can actually act on.<\/p>\n<\/div>\n                                                    <a\n                        class=\"btn btn--white-ghost\"\n                        href=\"\/\"\n                        >See Our Global Reach<\/a>\n                            <\/div>\n        <\/div>\n\n        <div class=\"text-image-split__image-wrap\">\n                            <div class=\"text-image-split__accent-strip\"\n                    style=\"--accent-strip-colour: #adaf9a\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Projects-across-the-world-1024x572.avif\" class=\"text-image-split__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Projects-across-the-world-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Projects-across-the-world-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Projects-across-the-world-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Projects-across-the-world-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Projects-across-the-world.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section id=\"fis-block-text-image-split-block_66897f1261b0005e817762a337aac84a\" class=\"fis-block-text-image-split cs-cream-dark-dark\" >\n\n    <div class=\"text-image-split__cont resp-width-cont\">\n\n        <div class=\"text-image-split__text\">\n            <div class=\"text-image-split__text-inner\">\n                                    <h2 class=\"text-image-split__heading\">The partners behind the work<\/h2>\n                                                    <div class=\"text-image-split__body\"><p>Where specialist expertise sits outside the core FIS Group team, we work through a small number of trusted strategic partners. Named, integrated into the work, and chosen because they are the best in their specific space.<\/p>\n<p><strong>G Force<\/strong><\/p>\n<p>Our specialist innovation partner for [TO CONFIRM: G Force specialism and partnership context]. Works alongside the FIS Group innovation team on specific brief shapes where their specialism extends our capability.<\/p>\n<p><strong>The Food People (TFP)<\/strong><\/p>\n<p>Our trend foresight partner, co-hosting the quarterly Future Food Trends webinar series with FIS Group. Charles Banks and the TFP team are one of the most respected trend voices in UK food and drink, and the partnership extends our trend foresight capability through their specialist trend research infrastructure.<\/p>\n<p><strong>And others<\/strong><\/p>\n<p>The FIS Group partnership model includes additional specialist partners across regulatory, technical, manufacturing and channel-specific work. The full partner list and the partnership philosophy live on the Partnerships sub-page.<\/p>\n<\/div>\n                                            <\/div>\n        <\/div>\n\n        <div class=\"text-image-split__image-wrap\">\n                            <div class=\"text-image-split__accent-strip\"\n                    style=\"--accent-strip-colour: #adaf9a\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-partners-behind-the-work-1024x572.avif\" class=\"text-image-split__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-partners-behind-the-work-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-partners-behind-the-work-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-partners-behind-the-work-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-partners-behind-the-work-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/The-partners-behind-the-work.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_7566c22ce9a79448344e569b0e19758f\" class=\"fis-block-centred-text-simple cs--blue-white-white\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Want to work on food and drink projects that actually ship?<\/h2>\n<p>FIS Group is always looking for senior, curious, commercially minded people who want to spend their career inside the food and drink world. No generalists, no greenwashing, no filler work.<\/p>\n                <\/div>\n            \n                            <div class=\"centred-text-simple__buttons\">\n                                            <a\n                            class=\"btn--white-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/careers\"\n                            >Careers<\/a>\n                                    <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_9676f1ee010736aa93b21d583e43d480\" class=\"fis-block-centred-text-simple cs-cream-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Or jump straight to the work<\/h2>\n<p>If you arrived here from a service page and want to head back to a specific challenge, the six challenge areas across the food and drink commercial cycle are below.<\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-services-top-grid-block_73580d0e4490ed74d63ac6cd12dae814\" class=\"fis-block-services-top-grid\" >\n    <div class=\"services-top-grid__inner resp-width-cont\">\n\n                    <ul class=\"services-top-grid__grid\" role=\"list\">\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/decode-people-categories-and-emerging-trends\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">01<\/span>\n                            <h3 class=\"services-top-grid__name\">Decode People, Categories and Emerging Trends<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/unlock-growth-opportunities\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">02<\/span>\n                            <h3 class=\"services-top-grid__name\">Unlock Growth Opportunities<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/create-and-refine\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">03<\/span>\n                            <h3 class=\"services-top-grid__name\">Create and Refine<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/build-test-and-refine-what-wins\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">04<\/span>\n                            <h3 class=\"services-top-grid__name\">Build, Test and Refine What Wins<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/launch-and-scale-innovation-successfully\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">05<\/span>\n                            <h3 class=\"services-top-grid__name\">Launch and Scale Innovation Successfully<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/stay-ahead-with-continuous-insight\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">06<\/span>\n                            <h3 class=\"services-top-grid__name\">Stay Ahead with Continuous Insight<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-fis-case-faq-block_1d6994b2b2f136bb2b24540eb06352a0\" class=\"fis-block-fis-case-faq cs--linen-white-dark\" >\n    <div class=\"resp-width-cont\">\n\n                    <div class=\"fis-faq__title\">\n                <h2>FAQ<\/h2>\n            <\/div>\n        \n                    <div class=\"fis-faq__grid\">\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.00\">\n                        <h3 class=\"fis-faq__question\">What kind of company is FIS Group?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>FIS Group is a specialist insight and innovation consultancy for the food and drink industry. We bring together strategic insight, innovation consultancy and product consultancy as an integrated model under one unified brand, with dedicated fieldwork operations delivered through our NOTED Fieldwork sub-brand. We work only with food and drink businesses.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.10\">\n                        <h3 class=\"fis-faq__question\">How did FIS Group come about?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>FIS Group is the unified group brand bringing together legacy businesses with decades of food and drink experience between them. The three capability areas (strategic insight, innovation and product consultancy) run as an integrated model. NOTED Fieldwork operates as the dedicated fieldwork sub-brand with purpose-built facilities at Bury St Edmunds and Birmingham. Our Story sub-page covers the history in more depth.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.20\">\n                        <h3 class=\"fis-faq__question\">What is NOTED Fieldwork?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>NOTED Fieldwork is FIS Group&#8217;s dedicated fieldwork sub-brand, operating purpose-built recruit, viewing, kitchen and group facilities at Bury St Edmunds (East of England) and Birmingham (Midlands). The NOTED Fieldwork operation runs the fieldwork infrastructure for FIS Group projects and for direct fieldwork clients, with its own dedicated team and operational specialism. NOTED Fieldwork has its own website for fieldwork-specific bookings and information.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.30\">\n                        <h3 class=\"fis-faq__question\">Who owns FIS Group?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>FIS Group is an independent UK-headquartered business. We are not part of a holding company network or a global research group, which is one of the reasons we can stay specialist and senior. NOTED Fieldwork operates as a fully integrated sub-brand within the FIS Group structure.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.40\">\n                        <h3 class=\"fis-faq__question\">Where are you based?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>FIS Group is headquartered at Mission Kitchen in central London, where strategic insight, innovation and product consultancy work runs from. NOTED Fieldwork operates from purpose-built facilities at Bury St Edmunds and Birmingham, delivering the fieldwork infrastructure for FIS Group projects and direct fieldwork clients.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.50\">\n                        <h3 class=\"fis-faq__question\">Do you work internationally?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. We run projects across Europe, the US and the UAE, with the same senior team and the same approach. Most of our briefs have an international element somewhere in them.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.60\">\n                        <h3 class=\"fis-faq__question\">What is the difference between the Leadership Team and The Team?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Leadership Team houses the named senior team members who appear on proposals, lead projects from brief to readout, and run client engagements. The Team houses the full FIS Group team beyond the leadership group: researchers, innovators, product specialists, fieldwork experts and the support functions that make every project run. Both pages route to individual team member bios where they exist. The boundary matters because buyers researching the firm often want to see both the named senior people (Leadership Team) and the depth behind every brief (The Team).<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.70\">\n                        <h3 class=\"fis-faq__question\">What does the partnerships model add to FIS Group?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Where specialist expertise sits outside the core FIS Group team, we work through a small number of trusted strategic partners. G Force extends innovation capability where their specialism applies. The Food People (TFP) extends trend foresight capability, including through the co-hosted Future Food Trends webinar series. Additional partnerships cover regulatory, technical, manufacturing and channel-specific work. The Partnerships sub-page covers the full model in depth.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.80\">\n                        <h3 class=\"fis-faq__question\">How do I get in touch about a brief?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>The fastest route is a twenty-minute scoping call. Tell us what you are trying to learn, and we will tell you straight whether we can help, what the right approach looks like and how quickly we can move. Book directly through any of the &#8220;book a call&#8221; CTAs on the site.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n\n                        <script type=\"application\/ld+json\">\n                {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What kind of company is FIS Group?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"FIS Group is a specialist insight and innovation consultancy for the food and drink industry. We bring together strategic insight, innovation consultancy and product consultancy as an integrated model under one unified brand, with dedicated fieldwork operations delivered through our NOTED Fieldwork sub-brand. 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We will tell you straight whether we are the right fit, what the right shape of project looks like and how quickly we can move. Twenty minutes on a call, no qualifying call before the qualifying call.<\/p>\n                <\/div>\n            \n                            <div class=\"centred-text-simple__buttons\">\n                                            <a\n                            class=\"btn--white-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact\"\n                            >Book a call<\/a>\n                                            <a\n                            class=\"btn--white-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/case-studies\"\n                            >See our work<\/a>\n                                    <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About FIS Group | Specialist food and drink insight, innovation and product consultancy | London HQ<\/title>\n<meta name=\"description\" content=\"FIS Group is a specialist insight, innovation and product consultancy for food and drink, headquartered at Mission Kitchen in London. With dedicated NOTED Fieldwork operations in Bury St Edmunds and Birmingham. Senior team, global reach. Meet the people behind the work.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About FIS Group | Specialist food and drink insight, innovation and product consultancy | London HQ\" \/>\n<meta property=\"og:description\" content=\"FIS Group is a specialist insight, innovation and product consultancy for food and drink, headquartered at Mission Kitchen in London. With dedicated NOTED Fieldwork operations in Bury St Edmunds and Birmingham. Senior team, global reach. 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