{"id":27,"date":"2026-03-26T11:08:34","date_gmt":"2026-03-26T11:08:34","guid":{"rendered":"https:\/\/fisgroup.mastersofbrands.co.uk\/?page_id=27"},"modified":"2026-06-01T10:02:27","modified_gmt":"2026-06-01T10:02:27","slug":"our-story","status":"publish","type":"page","link":"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/our-story","title":{"rendered":"Our Story"},"content":{"rendered":"<section\n    id=\"fis-block-hero-banner-block_a1d3740e489201654df18f8946660c91\"\n    class=\"fis-block-hero-banner cs--pink-white-white \"\n        aria-labelledby=\"fis-block-hero-banner-block_a1d3740e489201654df18f8946660c91-heading\">\n    <div class=\"hero-banner__inner\">\n\n        <div class=\"hero-banner__text-panel\">\n\n                            <p class=\"hero-banner__eyebrow\">ABOUT FIS GROUP | OUR STORY<\/p>\n            \n                            <h1 id=\"fis-block-hero-banner-block_a1d3740e489201654df18f8946660c91-heading\" class=\"hero-banner__heading\">Four decades of food and drink specialism, now under one unified brand<\/h1>\n            \n                            <p class=\"hero-banner__text\">FIS Group is the unification of three specialist heritage firms with deep roots in food and drink: Cambridge Market Research (founded in the 1980s), Good Sense Research (also 1980s), and FIS (founded in 2010 to drive innovation specifically within food and beverage). Each brought decades of category specialism into what is now a single integrated group. Here is the story of how that came together.<\/p>\n            \n                            <a\n                    class=\"hero-banner__cta\"\n                    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/meet-the-team\"\n                    >\n                    Meet the Team Today                    <span class=\"hero-banner__cta-arrow\" aria-hidden=\"true\"> &rarr;<\/span>\n                <\/a>\n            \n        <\/div>\n\n                    <div class=\"hero-banner__image-col\">\n                <img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Four-decades-of-food-and-drink-specialism-now-under-one-unified-brand.avif\" class=\"hero-banner__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Four-decades-of-food-and-drink-specialism-now-under-one-unified-brand.avif 1920w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Four-decades-of-food-and-drink-specialism-now-under-one-unified-brand-300x169.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Four-decades-of-food-and-drink-specialism-now-under-one-unified-brand-1024x576.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Four-decades-of-food-and-drink-specialism-now-under-one-unified-brand-768x432.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Four-decades-of-food-and-drink-specialism-now-under-one-unified-brand-1536x864.avif 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-title-text-split-block_871255489721d21cee28795223a37581\" class=\"fis-block-title-text-split cs--pink-white-white\" >\n    <div class=\"title-text-split__inner resp-width-cont\">\n\n                    \n                                    <div class=\"title-text-split__col title-text-split__col--title\">\n                                                    <h2 class=\"title-text-split__title\">The story is the credibility<\/h2>\n                                                                            <h5 class=\"title-text-split__subheading\">Most consultancy \u201cabout\u201d stories skip over the heritage and jump to a current capability slide. <\/h5>\n                                            <\/div>\n\n                \n            \n                                    <div class=\"title-text-split__col title-text-split__col--text\">\n                                                    <div class=\"title-text-split__body\"><p>We take the opposite view. Four decades of specialist food and drink experience is not background detail. It is the reason the work lands differently when you commission a project from us rather than from a generalist firm that runs the same playbook for every sector.<\/p>\n<p>The story below covers nine milestones from the 1980s to today,<br \/>\nplus a short note on where the group is now. Read it as the long version of why FIS Group is the specialist it is. Read it for the architectural moves that built the integrated insight and innovation model. Or just read it to understand who you are working with<br \/>\nbefore you commit to a brief.<\/p>\n<\/div>\n                                                                    <\/div>\n\n                \n                    \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-animated-timeline-block_75951deb71aa1876ee296966578f5e68\" class=\"fis-block-animated-timeline\" >\n\n    <div class=\"animated-timeline__track\" data-count=\"9\">\n\n        <div class=\"animated-timeline__sticky\">\n\n            <div class=\"animated-timeline__inner resp-width-cont\">\n\n                <div class=\"animated-timeline__layout\">\n\n                    <!-- Year panel -->\n                    <div class=\"animated-timeline__year-panel\" aria-hidden=\"true\">\n                        <div class=\"animated-timeline__year-wrap\">\n                            <span class=\"animated-timeline__year\">1980<\/span>\n                        <\/div>\n                    <\/div>\n\n                    <!-- Progress dots (between columns) -->\n                    <div class=\"animated-timeline__dots\" role=\"tablist\" aria-label=\"Timeline navigation\">\n                                                    <button class=\"animated-timeline__dot is-active\"\n                                data-index=\"0\"\n                                role=\"tab\"\n                                aria-selected=\"true\"\n                                aria-label=\"1980\"\n                                type=\"button\"><\/button>\n                                                    <button class=\"animated-timeline__dot\"\n                                data-index=\"1\"\n                                role=\"tab\"\n                                aria-selected=\"false\"\n                                aria-label=\"1983\"\n                                type=\"button\"><\/button>\n                                                    <button class=\"animated-timeline__dot\"\n                                data-index=\"2\"\n                                role=\"tab\"\n                                aria-selected=\"false\"\n                                aria-label=\"2006\"\n                                type=\"button\"><\/button>\n                                                    <button class=\"animated-timeline__dot\"\n                                data-index=\"3\"\n                                role=\"tab\"\n                                aria-selected=\"false\"\n                                aria-label=\"2010\"\n                                type=\"button\"><\/button>\n                                                    <button class=\"animated-timeline__dot\"\n                                data-index=\"4\"\n                                role=\"tab\"\n                                aria-selected=\"false\"\n                                aria-label=\"2012\"\n                                type=\"button\"><\/button>\n                                                    <button class=\"animated-timeline__dot\"\n                                data-index=\"5\"\n                                role=\"tab\"\n                                aria-selected=\"false\"\n                                aria-label=\"2018\"\n                                type=\"button\"><\/button>\n                                                    <button class=\"animated-timeline__dot\"\n                                data-index=\"6\"\n                                role=\"tab\"\n                                aria-selected=\"false\"\n                                aria-label=\"2020\"\n                                type=\"button\"><\/button>\n                                                    <button class=\"animated-timeline__dot\"\n                                data-index=\"7\"\n                                role=\"tab\"\n                                aria-selected=\"false\"\n                                aria-label=\"2023\"\n                                type=\"button\"><\/button>\n                                                    <button class=\"animated-timeline__dot\"\n                                data-index=\"8\"\n                                role=\"tab\"\n                                aria-selected=\"false\"\n                                aria-label=\"2024\"\n                                type=\"button\"><\/button>\n                                            <\/div>\n\n                    <!-- Content panel -->\n                    <div class=\"animated-timeline__content-panel\">\n                        <div class=\"animated-timeline__slides\">\n                                                            <div class=\"animated-timeline__slide is-active\"\n                                    data-index=\"0\"\n                                    data-year=\"1980\"\n                                    role=\"tabpanel\"\n                                    aria-hidden=\"false\">\n\n                                                                            <div class=\"animated-timeline__content\">\n                                            <h3>The roots: Cambridge Market Research and Good Sense Research founded<\/h3>\n<p>Two specialist research firms launch in the 1980s with food and drink as the focus from day one. Cambridge Market Research and Good Sense Research build their reputations over the following decades as the specialist UK consumer research operations that retailers and manufacturers trust for category and shopper work. Both firms operate independently for the first twenty-plus years of their lives, accumulating the kind of deep sector experience that is impossible to manufacture quickly.<\/p>\n                                        <\/div>\n                                    \n                                    \n                                <\/div>\n                                                            <div class=\"animated-timeline__slide\"\n                                    data-index=\"1\"\n                                    data-year=\"1983\"\n                                    role=\"tabpanel\"\n                                    aria-hidden=\"true\">\n\n                                                                            <div class=\"animated-timeline__content\">\n                                            <h3>FOODFAX and the early benchmarking work<\/h3>\n<p>Cambridge Market Research creates FOODFAX, a database of category norms that becomes a foundational reference for food and drink benchmarking work across the UK industry. Four retailer-bespoke benchmarking programmes are established, deepening the firm&#8217;s relationships with the UK&#8217;s major grocery retailers. The early benchmarking infrastructure is the foundation of what would later become the continuous benchmarking and tracking work running through FIS Group today.<\/p>\n                                        <\/div>\n                                    \n                                    \n                                <\/div>\n                                                            <div class=\"animated-timeline__slide\"\n                                    data-index=\"2\"\n                                    data-year=\"2006\"\n                                    role=\"tabpanel\"\n                                    aria-hidden=\"true\">\n\n                                                                            <div class=\"animated-timeline__content\">\n                                            <h3>Cambridge Product Testing and Distribution Hub<\/h3>\n<p>Cambridge Market Research acquires a dedicated product testing and distribution hub, extending its category specialism into proper product-level work. The acquisition establishes the firm&#8217;s product testing capability at substantial scale, with kitchen, recruit and viewing infrastructure that allows full sensory and product validation work to run end-to-end.<\/p>\n                                        <\/div>\n                                    \n                                    \n                                <\/div>\n                                                            <div class=\"animated-timeline__slide\"\n                                    data-index=\"3\"\n                                    data-year=\"2010\"\n                                    role=\"tabpanel\"\n                                    aria-hidden=\"true\">\n\n                                                                            <div class=\"animated-timeline__content\">\n                                            <h3>FIS founded, London Innovation Creative Kitchen opens<\/h3>\n<p>Food Innovation Solutions Group (FIS) is founded to drive innovation specifically within the food and beverage sector. Built from day one around senior food and drink specialists, working on category and brand innovation briefs that demanded deep sector knowledge rather than generic strategic frameworks. The London Innovation Creative Kitchen opens at the same time, establishing the firm&#8217;s dedicated innovation infrastructure in the heart of the UK food and drink commercial landscape.<\/p>\n                                        <\/div>\n                                    \n                                    \n                                <\/div>\n                                                            <div class=\"animated-timeline__slide\"\n                                    data-index=\"4\"\n                                    data-year=\"2012\"\n                                    role=\"tabpanel\"\n                                    aria-hidden=\"true\">\n\n                                                                            <div class=\"animated-timeline__content\">\n                                            <h3>Good Sense Research joins, Fieldwork Division created<\/h3>\n<p>FIS acquires Good Sense Research, bringing decades of consumer research depth into the group. The deal also establishes the Fieldwork Division, a dedicated recruit, viewing and group infrastructure operating across the UK to deliver consumer fieldwork at scale for FIS projects and direct fieldwork clients. The combination creates one of the deepest specialist consumer research operations in UK food and drink.<\/p>\n                                        <\/div>\n                                    \n                                    \n                                <\/div>\n                                                            <div class=\"animated-timeline__slide\"\n                                    data-index=\"5\"\n                                    data-year=\"2018\"\n                                    role=\"tabpanel\"\n                                    aria-hidden=\"true\">\n\n                                                                            <div class=\"animated-timeline__content\">\n                                            <h3>Future Food trend tracking study, consumer panel reaches 25,000<\/h3>\n<p>The Future Food unique trend tracking study is created, establishing the firm&#8217;s structured trend foresight capability across UK food and drink. The Good Sense Research consumer panel reaches 25,000 people, creating one of the deepest specialist consumer infrastructures in UK food and drink research. The combination of trend foresight and panel depth becomes a foundational asset for the firm&#8217;s strategic insight and continuous tracking work.<\/p>\n                                        <\/div>\n                                    \n                                    \n                                <\/div>\n                                                            <div class=\"animated-timeline__slide\"\n                                    data-index=\"6\"\n                                    data-year=\"2020\"\n                                    role=\"tabpanel\"\n                                    aria-hidden=\"true\">\n\n                                                                            <div class=\"animated-timeline__content\">\n                                            <h3>FIS Group formally established<\/h3>\n<p>FIS Group is formally established as the unified parent brand, with a clear remit to deliver insight-led innovation across the food and drink commercial cycle. Strategic insight, innovation and product work begin running as an integrated model under one senior team rather than as separate departments handing briefs between them. The architectural shift is the foundation of how FIS Group operates today.<\/p>\n                                        <\/div>\n                                    \n                                    \n                                <\/div>\n                                                            <div class=\"animated-timeline__slide\"\n                                    data-index=\"7\"\n                                    data-year=\"2023\"\n                                    role=\"tabpanel\"\n                                    aria-hidden=\"true\">\n\n                                                                            <div class=\"animated-timeline__content\">\n                                            <h3>Cambridge Market Research joins FIS Group<\/h3>\n<p>Cambridge Market Research formally becomes part of FIS Group, completing the integration of three specialist heritage firms (FIS, Good Sense Research, Cambridge Market Research) under one unified brand. The group expansion includes five million pounds in growth investment and 40 specialist team members joining the FIS Group structure. The expansion brings additional capability hubs into the group, alongside the existing London and Cambridge operations.<\/p>\n                                        <\/div>\n                                    \n                                    \n                                <\/div>\n                                                            <div class=\"animated-timeline__slide\"\n                                    data-index=\"8\"\n                                    data-year=\"2024\"\n                                    role=\"tabpanel\"\n                                    aria-hidden=\"true\">\n\n                                                                            <div class=\"animated-timeline__content\">\n                                            <h3>PIE launched<\/h3>\n<p>Product Insight Excellence (PIE) is launched, formalising the firm&#8217;s product-specific specialist capability as a distinct strand of the integrated insight and innovation model. PIE consolidates the product testing, validation, sensory, claims and benchmarking work into a coherent capability area, ensuring that product-specific projects benefit from dedicated specialist methodology rather than being handled as adjuncts to broader strategic insight work.<\/p>\n                                        <\/div>\n                                    \n                                    \n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<script>\n    (function() {\n        'use strict';\n\n        class AnimatedTimeline {\n            constructor(el) {\n                this.el = el;\n                this.track = el.querySelector('.animated-timeline__track');\n                this.yearEl = el.querySelector('.animated-timeline__year');\n                this.slides = Array.from(el.querySelectorAll('.animated-timeline__slide'));\n                this.dots = Array.from(el.querySelectorAll('.animated-timeline__dot'));\n                this.years = this.slides.map(s => parseInt(s.dataset.year, 10));\n                this.total = this.slides.length;\n                this.current = 0;\n                this.target = 0;\n                this.isAnimating = false;\n                this._raf = null;\n\n                this._onScroll = this.onScroll.bind(this);\n                this._onResize = this.onResize.bind(this);\n\n                this.init();\n            }\n\n            init() {\n                this.setTrackHeight();\n\n                window.addEventListener('scroll', this._onScroll, {\n                    passive: true\n                });\n                window.addEventListener('resize', this._onResize, {\n                    passive: true\n                });\n\n                this.dots.forEach((dot, i) => {\n                    dot.setAttribute('tabindex', '-1');\n                    dot.style.pointerEvents = 'none';\n                    dot.style.cursor = 'default';\n                });\n\n                this.onScroll();\n            }\n\n            setTrackHeight() {\n                \/\/ 0.35 vh per step \u2014 moderate scroll needed to advance\n                this.track.style.height = (window.innerHeight + (this.total - 1) * 0.35 * window.innerHeight) + 'px';\n            }\n\n            onResize() {\n                this.setTrackHeight();\n            }\n\n            getSectionTop() {\n                return this.el.getBoundingClientRect().top + window.scrollY;\n            }\n\n            onScroll() {\n                const sectionTop = this.getSectionTop();\n                const scrollable = this.track.offsetHeight - window.innerHeight;\n                const scrolled = Math.max(0, window.scrollY - sectionTop);\n                const progress = Math.min(1, scrolled \/ scrollable);\n                const step = Math.max(0, Math.min(this.total - 1, Math.round(progress * (this.total - 1))));\n\n                this.target = step;\n\n                if (step !== this.current && !this.isAnimating) {\n                    this.goTo(step);\n                }\n            }\n\n            goTo(index) {\n                if (index === this.current || this.isAnimating) return;\n\n                const prev = this.current;\n                const next = index;\n                const forward = next > prev;\n                const DURATION = 700; \/\/ ms \u2014 all transitions synced to this\n\n                this.isAnimating = true;\n                this.current = next;\n\n                \/\/ 1. 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Strategic insight, innovation and product consultancy run as an integrated model under one senior team, with the cumulative experience of four decades of specialist food and drink work behind every project.<\/p>\n<p>Dedicated fieldwork operations run under our NOTED Fieldwork sub-brand, with purpose-built facilities at Bury St Edmunds (East of England) and Birmingham (Midlands). NOTED Fieldwork delivers the recruit, viewing, kitchen and group infrastructure that supports both FIS Group projects and direct fieldwork clients. The Fieldwork Division established in 2012 evolved into the dedicated NOTED Fieldwork brand operating today.<\/p>\n<p>Together, FIS Group and NOTED Fieldwork form the operational structure that delivers the work today. The strategic and innovation engagement runs from London. The fieldwork at scale runs from Bury St Edmunds and Birmingham. Everything connects under one integrated model, with senior food and drink specialists running every project from brief to readout.<\/p>\n<\/div>\n                                                    <a\n                        class=\"btn btn--white-ghost\"\n                        href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/meet-the-team\"\n                        >Meet the Team today<\/a>\n                            <\/div>\n        <\/div>\n\n        <div class=\"text-image-split__image-wrap\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-the-story-leads-1024x572.avif\" class=\"text-image-split__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-the-story-leads-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-the-story-leads-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-the-story-leads-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-the-story-leads-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Where-the-story-leads.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section id=\"fis-block-text-image-split-block_24dfb07ec1301cf430246e3c5774973f\" class=\"fis-block-text-image-split cs--pink-white-white\" >\n\n    <div class=\"text-image-split__cont resp-width-cont\">\n\n        <div class=\"text-image-split__text\">\n            <div class=\"text-image-split__text-inner\">\n                                    <h2 class=\"text-image-split__heading\">Heritage built the model<\/h2>\n                                                    <div class=\"text-image-split__body\"><p>Four decades of category-specific specialism, three heritage firms with deep complementary capabilities, and a deliberate architectural choice in 2020 to run insight, innovation and product work as one integrated model rather than as separate departments. That is what the timeline above produced.<\/p>\n<p>The integrated insight and innovation model is what makes a FIS Group project feel structurally different from a generalist research engagement. Strategic insight feeds innovation, innovation feeds product work, and product work loops back into the next round of strategic insight. The senior team running each capability is the same team that scopes the brief, runs the project and presents the readout. The work does not get handed between departments because the departments are not separate operations.<\/p>\n<\/div>\n                                            <\/div>\n        <\/div>\n\n        <div class=\"text-image-split__image-wrap\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Heritage-built-the-model-1024x572.avif\" class=\"text-image-split__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Heritage-built-the-model-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Heritage-built-the-model-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Heritage-built-the-model-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Heritage-built-the-model-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Heritage-built-the-model.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_fbac736a562ae95989ede1e25a9f3810\" class=\"fis-block-centred-text-simple cs-cream-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>More of the About section<\/h2>\n<p>Six more ways into FIS Group, depending on what you want to know next.<\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-grid-panel-links-block_11c477e08cd768de4764ac270379f091\" class=\"fis-block-grid-panel-links cs-cream-dark-dark\" >\n\n            <ul class=\"panel-grid resp-width-cont\">\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/meet-the-team\"\n        aria-label=\"Meet The Team\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-leadership-1024x432.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-leadership-1024x432.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-leadership-300x127.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-leadership-768x324.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-leadership-1536x649.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-leadership.avif 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Meet The Team<\/h3>\n        \n                    <p class=\"post-grid-item__description\">The full FIS Group team. Researchers, innovators, product specialists, fieldwork experts and the support functions that make every project run.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/our-approach\"\n        aria-label=\"Our Approach\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-specialist-team.-Every-food-and-drink-channel.-Insight-to-launch-end-to-end-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-specialist-team.-Every-food-and-drink-channel.-Insight-to-launch-end-to-end-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-specialist-team.-Every-food-and-drink-channel.-Insight-to-launch-end-to-end-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-specialist-team.-Every-food-and-drink-channel.-Insight-to-launch-end-to-end-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-specialist-team.-Every-food-and-drink-channel.-Insight-to-launch-end-to-end-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-specialist-team.-Every-food-and-drink-channel.-Insight-to-launch-end-to-end.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Our Approach<\/h3>\n        \n                    <p class=\"post-grid-item__description\">The integrated insight and innovation model in operational detail. How a project actually runs, who runs it, and what you have in your hands at the end.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/location\"\n        aria-label=\"Locations\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-front-1024x621.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-front-1024x621.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-front-300x182.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-front-768x466.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-front.avif 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Locations<\/h3>\n        \n                    <p class=\"post-grid-item__description\">FIS Group headquarters at Mission Kitchen, London, plus dedicated NOTED Fieldwork facilities at Bury St Edmunds and Birmingham. The contemporary geography behind the work.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/careers\"\n        aria-label=\"Careers\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Spend-your-career-inside-the-food-and-drink-world-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Spend-your-career-inside-the-food-and-drink-world-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Spend-your-career-inside-the-food-and-drink-world-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Spend-your-career-inside-the-food-and-drink-world-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Spend-your-career-inside-the-food-and-drink-world-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Spend-your-career-inside-the-food-and-drink-world.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Careers<\/h3>\n        \n                    <p class=\"post-grid-item__description\">Open roles, what it is like to work at FIS Group, and what we look for in the people we bring in.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/our-partnership\"\n        aria-label=\"Our Partnerships\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/A-small-set-of-trusted-partners.-Selected-because-they-are-the-best-in-their-space-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/A-small-set-of-trusted-partners.-Selected-because-they-are-the-best-in-their-space-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/A-small-set-of-trusted-partners.-Selected-because-they-are-the-best-in-their-space-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/A-small-set-of-trusted-partners.-Selected-because-they-are-the-best-in-their-space-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/A-small-set-of-trusted-partners.-Selected-because-they-are-the-best-in-their-space-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/A-small-set-of-trusted-partners.-Selected-because-they-are-the-best-in-their-space.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--blue\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-cream.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Our Partnerships<\/h3>\n        \n                    <p class=\"post-grid-item__description\">The strategic partnerships behind the FIS Group work, including G Force and The Food People. The partnership model that extends our capability where specialist expertise sits outside the core team.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                    <\/ul>\n    \n    \n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":17,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-27","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our story | The FIS Group history from 1980s heritage to today | Specialist food and drink consultancy<\/title>\n<meta name=\"description\" content=\"The story of FIS Group, from the 1980s heritage of Cambridge Market Research and Good Sense Research, through the founding of FIS, to today&#039;s integrated specialist consultancy at Mission Kitchen London with dedicated NOTED Fieldwork operations.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our story | The FIS Group history from 1980s heritage to today | Specialist food and drink consultancy\" \/>\n<meta property=\"og:description\" content=\"The story of FIS Group, from the 1980s heritage of Cambridge Market Research and Good Sense Research, through the founding of FIS, to today&#039;s integrated specialist consultancy at Mission Kitchen London with dedicated NOTED Fieldwork operations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/our-story\" \/>\n<meta property=\"og:site_name\" content=\"FIS Group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T10:02:27+00:00\" \/>\n<meta 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