{"id":31,"date":"2026-03-26T11:08:59","date_gmt":"2026-03-26T11:08:59","guid":{"rendered":"https:\/\/fisgroup.mastersofbrands.co.uk\/?page_id=31"},"modified":"2026-06-01T10:04:49","modified_gmt":"2026-06-01T10:04:49","slug":"meet-the-team","status":"publish","type":"page","link":"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/meet-the-team","title":{"rendered":"Meet the Team"},"content":{"rendered":"<section\n    id=\"fis-block-hero-banner-block_481d225b913ac0f24bcec17ee4e4e11f\"\n    class=\"fis-block-hero-banner cs--blue-white-white \"\n        aria-labelledby=\"fis-block-hero-banner-block_481d225b913ac0f24bcec17ee4e4e11f-heading\">\n    <div class=\"hero-banner__inner\">\n\n        <div class=\"hero-banner__text-panel\">\n\n                            <p class=\"hero-banner__eyebrow\">ABOUT FIS GROUP  |  Meet the TEAM<\/p>\n            \n                            <h1 id=\"fis-block-hero-banner-block_481d225b913ac0f24bcec17ee4e4e11f-heading\" class=\"hero-banner__heading\">The senior people who run the work<\/h1>\n            \n                            <p class=\"hero-banner__text\">Seven senior leaders, named on every proposal, in the room at every readout. Real backgrounds, real photographs, direct contact for each. This is who you actually work with at FIS Group, not an account team you have never met.<\/p>\n            \n            \n        <\/div>\n\n                    <div class=\"hero-banner__image-col\">\n                <img decoding=\"async\" width=\"1800\" height=\"760\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-leadership.avif\" class=\"hero-banner__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-leadership.avif 1800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-leadership-300x127.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-leadership-1024x432.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-leadership-768x324.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-leadership-1536x649.avif 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-title-text-split-block_a65a46d07cb3d5b274133db43fb9da8a\" class=\"fis-block-title-text-split cs--linen-dark-dark\" style=\"padding-top: 60px; padding-bottom: 60px;\">\n    <div class=\"title-text-split__inner resp-width-cont\">\n\n                    \n                                    <div class=\"title-text-split__col title-text-split__col--title\">\n                                                    <h2 class=\"title-text-split__title\">The senior staffing commitment, made personal<\/h2>\n                                                                    <\/div>\n\n                \n            \n                                    <div class=\"title-text-split__col title-text-split__col--text\">\n                                                    <div class=\"title-text-split__body\"><p>Most consultancy leadership pages exist as a corporate formality. We treat this one differently because it does substantial commercial work. The single biggest frustration buyers tell us about working with research and consultancy firms is the gap between the senior person who pitches and the team that turns up to deliver. Senior at the pitch, junior at the project, senior reappearing only for the final readout.<\/p>\n<p>FIS Group does not run that model. The senior person who shows up on your first scoping call is the senior person who runs the project, presents the readout and follows up after the output has gone round the business. The names on this page are the names on your proposal, the people in the room at kickoff, the senior judgement at every decision point. This is the structural commitment that makes the integrated insight and innovation model work in practice rather than just structurally.<\/p>\n<p>The page below introduces each of the seven leadership team members with a substantive bio, the challenge areas they work across, and a direct contact route. Read it to find the right named senior contact for your specific commercial question, or read it to see who you would be working with before you book a scoping call.<\/p>\n<\/div>\n                                                                    <\/div>\n\n                \n                    \n    <\/div>\n<\/section>\n\n<section id=\"roster-filter\" class=\"fis-block-fis-roster-index\" >\n    <div class=\"roster-index__inner resp-width-cont\">\n\n        <!-- Filter Bar -->\n        <div class=\"filter-bar\">\n            <form method=\"GET\" action=\"\/index.php#roster-filter\" class=\"filter-bar__form\">\n\n                <div class=\"filter-bar__dropdowns\">\n\n                    <div class=\"filter-bar__select-wrap\">\n                        <select name=\"capability\" class=\"filter-bar__select\" aria-hidden=\"true\" tabindex=\"-1\">\n                            <option value=\"\">By Capability<\/option>\n                                                                <option value=\"strategic-insight\" >\n                                        Strategic Insight                                    <\/option>\n                                                                <option value=\"product-insight\" >\n                                        Product Insight                                    <\/option>\n                                                                <option value=\"innovation\" >\n                                        Innovation                                    <\/option>\n                                                    <\/select>\n                        <div class=\"filter-bar__custom-select\"\n                            role=\"combobox\"\n                            aria-expanded=\"false\"\n                            aria-haspopup=\"listbox\"\n                            aria-label=\"Filter by Capability\"\n                            tabindex=\"0\"\n                            >\n                            <span class=\"filter-bar__selected-text\">\n                                By Capability                            <\/span>\n                            <span class=\"filter-bar__chevron\" aria-hidden=\"true\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n                                    <polyline points=\"6 9 12 15 18 9\" \/>\n                                <\/svg>\n                            <\/span>\n                            <ul class=\"filter-bar__dropdown-list\" role=\"listbox\" hidden>\n                                <li class=\"filter-bar__dropdown-item\"\n                                    role=\"option\"\n                                    data-value=\"\"\n                                    aria-selected=\"true\"\n                                    tabindex=\"-1\">By Capability<\/li>\n                                                                        <li class=\"filter-bar__dropdown-item\"\n                                            role=\"option\"\n                                            data-value=\"strategic-insight\"\n                                            aria-selected=\"false\"\n                                            tabindex=\"-1\">Strategic Insight<\/li>\n                                                                        <li class=\"filter-bar__dropdown-item\"\n                                            role=\"option\"\n                                            data-value=\"product-insight\"\n                                            aria-selected=\"false\"\n                                            tabindex=\"-1\">Product Insight<\/li>\n                                                                        <li class=\"filter-bar__dropdown-item\"\n                                            role=\"option\"\n                                            data-value=\"innovation\"\n                                            aria-selected=\"false\"\n                                            tabindex=\"-1\">Innovation<\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    <span class=\"filter-bar__divider\" aria-hidden=\"true\"><\/span>\n\n                    <div class=\"filter-bar__select-wrap\">\n                        <select name=\"location\" class=\"filter-bar__select\" aria-hidden=\"true\" tabindex=\"-1\">\n                            <option value=\"\">By Location<\/option>\n                                                                <option value=\"london\" >\n                                        London                                    <\/option>\n                                                                <option value=\"north-west\" >\n                                        North West                                    <\/option>\n                                                                <option value=\"scotland\" >\n                                        Scotland                                    <\/option>\n                                                                <option value=\"wales\" >\n                                        Wales                                    <\/option>\n                                                    <\/select>\n                        <div class=\"filter-bar__custom-select\"\n                            role=\"combobox\"\n                            aria-expanded=\"false\"\n                            aria-haspopup=\"listbox\"\n                            aria-label=\"Filter by Location\"\n                            tabindex=\"0\"\n                            >\n                            <span class=\"filter-bar__selected-text\">\n                                By Location                            <\/span>\n                            <span class=\"filter-bar__chevron\" aria-hidden=\"true\">\n                                <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n                                    <polyline points=\"6 9 12 15 18 9\" \/>\n                                <\/svg>\n                            <\/span>\n                            <ul class=\"filter-bar__dropdown-list\" role=\"listbox\" hidden>\n                                <li class=\"filter-bar__dropdown-item\"\n                                    role=\"option\"\n                                    data-value=\"\"\n                                    aria-selected=\"true\"\n                                    tabindex=\"-1\">By Location<\/li>\n                                                                        <li class=\"filter-bar__dropdown-item\"\n                                            role=\"option\"\n                                            data-value=\"london\"\n                                            aria-selected=\"false\"\n                                            tabindex=\"-1\">London<\/li>\n                                                                        <li class=\"filter-bar__dropdown-item\"\n                                            role=\"option\"\n                                            data-value=\"north-west\"\n                                            aria-selected=\"false\"\n                                            tabindex=\"-1\">North West<\/li>\n                                                                        <li class=\"filter-bar__dropdown-item\"\n                                            role=\"option\"\n                                            data-value=\"scotland\"\n                                            aria-selected=\"false\"\n                                            tabindex=\"-1\">Scotland<\/li>\n                                                                        <li class=\"filter-bar__dropdown-item\"\n                                            role=\"option\"\n                                            data-value=\"wales\"\n                                            aria-selected=\"false\"\n                                            tabindex=\"-1\">Wales<\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    <span class=\"filter-bar__divider\" aria-hidden=\"true\"><\/span>\n\n                    <a href=\"\/index.php\" class=\"filter-bar__reset\">Reset<\/a>\n\n                <\/div>\n\n                <button type=\"submit\" class=\"filter-bar__submit\">Filter<\/button>\n\n            <\/form>\n        <\/div>\n\n        <!-- Staff Grid -->\n                    <ul class=\"roster-index__grid\" role=\"list\">\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"747\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny.avif\" class=\"roster-index__card-image\" alt=\"Mike Faers\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny.avif 800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny-300x280.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny-768x717.avif 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">Mike Faers<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Founder and Group CEO<\/p>\n                                                            <\/div>\n\n                                                            <p class=\"roster-index__card-description\">Mike is the founder of FIS (2010) and Group CEO of FIS Group today. He leads the strategic direction of the firm and senior-level client engagement across the most significant briefs, with particular focus on the integrated insight and innovation model that runs every FIS Group project.<\/p>\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                    <p class=\"roster-index__card-challenges\">All six. Particular focus on cross-capability strategic engagement.<\/p>\n                                                                                                    <p class=\"roster-index__card-location\">\n                                        <svg class=\"roster-index__card-location-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                                            <path d=\"M12 2C8.13 2 5 5.13 5 9c0 5.25 7 13 7 13s7-7.75 7-13c0-3.87-3.13-7-7-7z\" \/>\n                                            <circle cx=\"12\" cy=\"9\" r=\"2.5\" \/>\n                                        <\/svg>\n                                        London                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-experience\">\n                                        <iconify-icon icon=\"mdi:star-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        20+ Years                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-email\">\n                                        <iconify-icon icon=\"mdi:email-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"mailto:mike@fis-group.com\">mike@fis-group.com<\/a>\n                                    <\/p>\n                                                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=mike-faers\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1006\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Kelly.avif\" class=\"roster-index__card-image\" alt=\"Kelly Dowson\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Kelly.avif 800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Kelly-239x300.avif 239w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Kelly-768x966.avif 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">Kelly Dowson<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Group Managing Director<\/p>\n                                                            <\/div>\n\n                                                            <p class=\"roster-index__card-description\">Kelly leads day-to-day strategic work at FIS Group, specialising in premium positioning, challenger brand strategy and food and drink trend foresight. With over a decade in the speciality and fine food category, she co-hosts the Future Food Trends webinar series and leads the Appetite Shift research programme.<\/p>\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                    <p class=\"roster-index__card-challenges\">Decode People, Categories and Emerging Trends | Unlock Growth Opportunities | Create and Refine | Stay Ahead with Continuous Insight<\/p>\n                                                                                                    <p class=\"roster-index__card-location\">\n                                        <svg class=\"roster-index__card-location-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                                            <path d=\"M12 2C8.13 2 5 5.13 5 9c0 5.25 7 13 7 13s7-7.75 7-13c0-3.87-3.13-7-7-7z\" \/>\n                                            <circle cx=\"12\" cy=\"9\" r=\"2.5\" \/>\n                                        <\/svg>\n                                        Wales                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-experience\">\n                                        <iconify-icon icon=\"mdi:star-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        20+ yrs in food &amp; drink                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-email\">\n                                        <iconify-icon icon=\"mdi:email-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"mailto:kelly@fis-group.co.uk\">kelly@fis-group.co.uk<\/a>\n                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-linkedin\">\n                                        <iconify-icon icon=\"mdi:linkedin\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">View LinkedIn profile<\/a>\n                                    <\/p>\n                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=kelly-dowson\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"747\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny.avif\" class=\"roster-index__card-image\" alt=\"Danny Butt\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny.avif 800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny-300x280.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny-768x717.avif 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">Danny Butt<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Group Innovation Director<\/p>\n                                                            <\/div>\n\n                                                            <p class=\"roster-index__card-description\">Danny leads Innovation at FIS Group, overseeing ideation, concept development and co-creation. He developed the firm&#039;s integrated innovation methodologies, including the Hothouse and Future Food Pipeline Builder frameworks, and is the senior contact for NPD pipeline work and multi-year innovation programmes.<\/p>\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                    <p class=\"roster-index__card-challenges\">Create and Refine | Build, Test and Refine What Wins<\/p>\n                                                                                                    <p class=\"roster-index__card-location\">\n                                        <svg class=\"roster-index__card-location-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                                            <path d=\"M12 2C8.13 2 5 5.13 5 9c0 5.25 7 13 7 13s7-7.75 7-13c0-3.87-3.13-7-7-7z\" \/>\n                                            <circle cx=\"12\" cy=\"9\" r=\"2.5\" \/>\n                                        <\/svg>\n                                        Scotland                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-experience\">\n                                        <iconify-icon icon=\"mdi:star-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        20+ yrs in food &amp; drink                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-email\">\n                                        <iconify-icon icon=\"mdi:email-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"mailto:danny@fis-group.co.uk\">danny@fis-group.co.uk<\/a>\n                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-linkedin\">\n                                        <iconify-icon icon=\"mdi:linkedin\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">View LinkedIn profile<\/a>\n                                    <\/p>\n                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=danny-butt\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"990\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Helen.avif\" class=\"roster-index__card-image\" alt=\"Helen Blair\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Helen.avif 800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Helen-242x300.avif 242w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Helen-768x950.avif 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">Helen Blair<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Group\u00a0Insight\u00a0Director<\/p>\n                                                            <\/div>\n\n                                                            <p class=\"roster-index__card-description\">Helen leads Strategic Insight at FIS Group, covering consumer immersion, category dynamics and trend foresight. She oversees major multi-market research programmes and syndicated work including Appetite Shift, and is the senior contact for insight commissions, continuous insight infrastructure and the Future Food Trend Tracker.<\/p>\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                    <p class=\"roster-index__card-challenges\">Decode People, Categories and Emerging Trends | Stay Ahead with Continuous Insight<\/p>\n                                                                                                    <p class=\"roster-index__card-location\">\n                                        <svg class=\"roster-index__card-location-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                                            <path d=\"M12 2C8.13 2 5 5.13 5 9c0 5.25 7 13 7 13s7-7.75 7-13c0-3.87-3.13-7-7-7z\" \/>\n                                            <circle cx=\"12\" cy=\"9\" r=\"2.5\" \/>\n                                        <\/svg>\n                                        North West                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-experience\">\n                                        <iconify-icon icon=\"mdi:star-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        20+ yrs in food &amp; drink                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-email\">\n                                        <iconify-icon icon=\"mdi:email-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"mailto:helen.blair@fis-group.co.uk\">helen.blair@fis-group.co.uk<\/a>\n                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-linkedin\">\n                                        <iconify-icon icon=\"mdi:linkedin\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"https:\/\/www.linkedin.com\/feed\/\" target=\"_blank\" rel=\"noopener noreferrer\">View LinkedIn profile<\/a>\n                                    <\/p>\n                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=helen-blair\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"794\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave.avif\" class=\"roster-index__card-image\" alt=\"Dave Hughes\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave.avif 800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave-300x298.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave-150x150.avif 150w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave-768x762.avif 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">Dave Hughes<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Commercial Strategy Director<\/p>\n                                                            <\/div>\n\n                                                            <p class=\"roster-index__card-description\">Dave leads commercial strategy at FIS Group, focusing on decision frameworks, opportunity scoping and translating consumer evidence into commercial thinking. He works with branded manufacturers, retailers and foodservice operators, and is the senior contact for briefs requiring both consumer insight and commercial framework expertise.<\/p>\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                    <p class=\"roster-index__card-challenges\">Unlock Growth Opportunities | Launch and Scale Innovation Successfully<\/p>\n                                                                                                    <p class=\"roster-index__card-location\">\n                                        <svg class=\"roster-index__card-location-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                                            <path d=\"M12 2C8.13 2 5 5.13 5 9c0 5.25 7 13 7 13s7-7.75 7-13c0-3.87-3.13-7-7-7z\" \/>\n                                            <circle cx=\"12\" cy=\"9\" r=\"2.5\" \/>\n                                        <\/svg>\n                                        London                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-experience\">\n                                        <iconify-icon icon=\"mdi:star-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        20+ yrs in food &amp; drink                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-email\">\n                                        <iconify-icon icon=\"mdi:email-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"mailto:dave@fis-group.co.uk\">dave@fis-group.co.uk<\/a>\n                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-linkedin\">\n                                        <iconify-icon icon=\"mdi:linkedin\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"https:\/\/www.linkedin.com\/feed\/\" target=\"_blank\" rel=\"noopener noreferrer\">View LinkedIn profile<\/a>\n                                    <\/p>\n                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=dave-hughes\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"880\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/emma.avif\" class=\"roster-index__card-image\" alt=\"Emma Wood\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/emma.avif 800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/emma-273x300.avif 273w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/emma-768x845.avif 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">Emma Wood<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Group Commercial Director<\/p>\n                                                            <\/div>\n\n                                                            <p class=\"roster-index__card-description\">Emma leads commercial operations at FIS Group, overseeing planning, delivery and the structures that translate engagements into delivered work. She bridges operational and commercial relationships at scale, and is the senior contact for procurement, multi-year framework agreements and the operational architecture of major programmes.<\/p>\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                    <p class=\"roster-index__card-challenges\">Commercial operations across all six challenge areas.<\/p>\n                                                                                                    <p class=\"roster-index__card-location\">\n                                        <svg class=\"roster-index__card-location-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                                            <path d=\"M12 2C8.13 2 5 5.13 5 9c0 5.25 7 13 7 13s7-7.75 7-13c0-3.87-3.13-7-7-7z\" \/>\n                                            <circle cx=\"12\" cy=\"9\" r=\"2.5\" \/>\n                                        <\/svg>\n                                        Scotland                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-experience\">\n                                        <iconify-icon icon=\"mdi:star-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        20+ yrs in food &amp; drink                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-email\">\n                                        <iconify-icon icon=\"mdi:email-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"mailto:emmaw@fis-group.co.uk\">emmaw@fis-group.co.uk<\/a>\n                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-linkedin\">\n                                        <iconify-icon icon=\"mdi:linkedin\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"https:\/\/www.linkedin.com\/feed\/\" target=\"_blank\" rel=\"noopener noreferrer\">View LinkedIn profile<\/a>\n                                    <\/p>\n                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=emma-wood\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"633\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Chris.avif\" class=\"roster-index__card-image\" alt=\"Chris Moxon\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Chris.avif 800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Chris-300x237.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Chris-768x608.avif 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">Chris Moxon<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Group Sales Director<\/p>\n                                                            <\/div>\n\n                                                            <p class=\"roster-index__card-description\">Chris leads new client acquisition and relationship management at FIS Group, serving as the senior commercial contact for prospective and existing clients. He handles initial scoping conversations, determines the right capability fit, and bridges commercial discussions with operational delivery before formal proposal development begins.<\/p>\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                    <p class=\"roster-index__card-challenges\">Commercial entry conversations across all six challenge areas.<\/p>\n                                                                                                    <p class=\"roster-index__card-location\">\n                                        <svg class=\"roster-index__card-location-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                                            <path d=\"M12 2C8.13 2 5 5.13 5 9c0 5.25 7 13 7 13s7-7.75 7-13c0-3.87-3.13-7-7-7z\" \/>\n                                            <circle cx=\"12\" cy=\"9\" r=\"2.5\" \/>\n                                        <\/svg>\n                                        Wales                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-experience\">\n                                        <iconify-icon icon=\"mdi:star-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        20+ yrs in food &amp; drink                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-email\">\n                                        <iconify-icon icon=\"mdi:email-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"mailto:chris@fis-group.co.uk\">chris@fis-group.co.uk<\/a>\n                                    <\/p>\n                                                                                                    <p class=\"roster-index__card-linkedin\">\n                                        <iconify-icon icon=\"mdi:linkedin\" aria-hidden=\"true\"><\/iconify-icon>\n                                        <a href=\"https:\/\/www.linkedin.com\/feed\/\" target=\"_blank\" rel=\"noopener noreferrer\">View LinkedIn profile<\/a>\n                                    <\/p>\n                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=chris-moxon\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">James Jackson<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Head of Quantitative Insights<\/p>\n                                                            <\/div>\n\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                                                                                                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=james-jackson\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">Jules Greene<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Qualitative Specialist<\/p>\n                                                            <\/div>\n\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                                                                                                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=jules-greene\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">Andrea Steel<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Senior Insight Consultant<\/p>\n                                                            <\/div>\n\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                                                                                                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=andrea-steel\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">Olly Henshall<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Innovation Consultant<\/p>\n                                                            <\/div>\n\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                                                                                                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=olly-henshall\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">Sophie Blott<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Senior Research Consultant<\/p>\n                                                            <\/div>\n\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                                                                                                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=sophie-blott\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                                    <li class=\"roster-index__card\">\n\n                        <div class=\"roster-index__card-image-wrap\">\n                            <div class=\"roster-index__card-image-background\"><\/div>\n                                                    <\/div>\n\n                        <div class=\"roster-index__card-body\">\n\n                            <div class=\"roster-index__card-header\">\n                                <h3 class=\"roster-index__card-name\">Will Beagles<\/h3>\n                                                                    <p class=\"roster-index__card-job-title\">Research Manager (Fresh Produce specialism)<\/p>\n                                                            <\/div>\n\n                            \n                            <div class=\"roster-index__card-meta\">\n                                                                                                                                                                                            <\/div>\n\n                            <a class=\"roster-index__card-cta\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/?staff=will-beagles\">\n                                Read full bio &rarr;\n                            <\/a>\n\n                        <\/div>\n\n                    <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-text-image-split-block_0fbdd5de035ea4afcfdb1ecfa5d0ecae\" class=\"fis-block-text-image-split fis-block-text-image-split--image-left cs--blue-white-white\" >\n\n    <div class=\"text-image-split__cont resp-width-cont\">\n\n        <div class=\"text-image-split__text\">\n            <div class=\"text-image-split__text-inner\">\n                                    <h2 class=\"text-image-split__heading\">And the rest of the team<\/h2>\n                                                    <div class=\"text-image-split__body\"><p>The wider team includes Georgia Goodrum (Insight Manager), Sarah-Jayne Koen (Insight Manager), Rosie Doyle (Insight Manager), Evie Morrice (Senior Innovation Consultant), Kate Walker (Innovation Consultant), Megan Holden (Junior Innovation Consultant), and others across insight, innovation, research, fieldwork and support functions. The full team is documented on The Team page with individual bios and contact details.<\/p>\n<\/div>\n                                            <\/div>\n        <\/div>\n\n        <div class=\"text-image-split__image-wrap\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"967\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/blog-4-1024x967.avif\" class=\"text-image-split__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/blog-4-1024x967.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/blog-4-300x283.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/blog-4-768x725.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/blog-4-1536x1451.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/blog-4.avif 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section id=\"fis-block-challenge-roster-grid-block_b908a5a3623a2c8fc72aaa916e234e7f\" class=\"fis-block-challenge-roster-grid\" >\n    <div class=\"challenge-roster-grid__inner resp-width-cont\">\n                    <ul class=\"challenge-roster-grid__grid\" role=\"list\">\n                                    <li class=\"challenge-roster-grid__item\">\n\n                                                    <h3 class=\"challenge-roster-grid__category\">Decode People, Categories and Emerging Trends<\/h3>\n                        \n                                                    <div class=\"challenge-roster-grid__content\"><p>Consumer research, category dynamics, trend foresight. Senior contact: Helen Blair, Group Insight Director. Secondary contact: Kelly Dowson, Managing Director (for trend foresight work specifically).<\/p>\n<\/div>\n                        \n                                                    <a class=\"challenge-roster-grid__cta btn--black-ghost\"\n                                href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact?contact=Helen+Blair\"\n                                >\n                                Book a call with Helen                            <\/a>\n                        \n                    <\/li>\n                                    <li class=\"challenge-roster-grid__item\">\n\n                                                    <h3 class=\"challenge-roster-grid__category\">Unlock Growth Opportunities<\/h3>\n                        \n                                                    <div class=\"challenge-roster-grid__content\"><p>Strategic opportunity scoping, platform building, future food pipeline. Senior contact: Dave Hughes, Commercial Strategy Director. Secondary contact: Danny Butt, Group Innovation Director (for innovation-led opportunity work).<\/p>\n<\/div>\n                        \n                                                    <a class=\"challenge-roster-grid__cta btn--black-ghost\"\n                                href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact?contact=Dave+Hughes\"\n                                >\n                                Book a call with Dave                            <\/a>\n                        \n                    <\/li>\n                                    <li class=\"challenge-roster-grid__item\">\n\n                                                    <h3 class=\"challenge-roster-grid__category\">Create and Refine<\/h3>\n                        \n                                                    <div class=\"challenge-roster-grid__content\"><p>Ideation, concept development, co-creation. Senior contact: Danny Butt, Group Innovation Director. Secondary contact: Kelly Dowson, Managing Director (for premium and challenger brand innovation specifically).<\/p>\n<\/div>\n                        \n                                                    <a class=\"challenge-roster-grid__cta btn--black-ghost\"\n                                href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact?contact=Danny+Butt\"\n                                >\n                                Book a call with Danny                            <\/a>\n                        \n                    <\/li>\n                                    <li class=\"challenge-roster-grid__item\">\n\n                                                    <h3 class=\"challenge-roster-grid__category\">Build, Test and Refine What Wins<\/h3>\n                        \n                                                    <div class=\"challenge-roster-grid__content\"><p>Product development, product testing, recipe work, sensory validation. Senior contact: Danny Butt, Group Innovation Director. Secondary contact: Helen Blair, Group Insight Director (for the consumer validation components of product work).<\/p>\n<\/div>\n                        \n                                                    <a class=\"challenge-roster-grid__cta btn--black-ghost\"\n                                href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact?contact=Danny+Butt\"\n                                >\n                                Book a Call with Danny                            <\/a>\n                        \n                    <\/li>\n                                    <li class=\"challenge-roster-grid__item\">\n\n                                                    <h3 class=\"challenge-roster-grid__category\">Launch and Scale Innovation Successfully<\/h3>\n                        \n                                                    <div class=\"challenge-roster-grid__content\"><p>Retailer pitch support, briefing pack creation, manufacturing solutions, launch infrastructure. Senior contact: Dave Hughes, Commercial Strategy Director. Secondary contact: Danny Butt, Group Innovation Director (for the innovation-to-launch continuity).<\/p>\n<\/div>\n                        \n                                                    <a class=\"challenge-roster-grid__cta btn--black-ghost\"\n                                href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact?contact=Dave+Hughes\"\n                                >\n                                Book a Call with Dave                            <\/a>\n                        \n                    <\/li>\n                                    <li class=\"challenge-roster-grid__item\">\n\n                                                    <h3 class=\"challenge-roster-grid__category\">Stay Ahead with Continuous Insight<\/h3>\n                        \n                                                    <div class=\"challenge-roster-grid__content\"><p>Syndicate studies, consumer closeness programmes, benchmarking, meal tracking. Senior contact: Helen Blair, Group Insight Director. Secondary contact: Kelly Dowson, Managing Director (for the Appetite Shift syndicated programme specifically).<\/p>\n<\/div>\n                        \n                                                    <a class=\"challenge-roster-grid__cta btn--black-ghost\"\n                                href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact?contact=Helen+Blair\"\n                                >\n                                Book a Call with Helen                            <\/a>\n                        \n                    <\/li>\n                            <\/ul>\n            <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_abc2ad6f37f668eb99e1ff4056e07def\" class=\"fis-block-centred-text-simple  fis-block-centred-text-simple--has-bg-image\" >\n            <div class=\"centred-text-simple__bg-image\">\n            <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-greens.avif\" alt=\"\" loading=\"lazy\" \/>\n        <\/div>\n        <div class=\"centred-text-simple__overlay\"><\/div>\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Not sure who to start with?<\/h2>\n<p>Tell us a little about your brief and we\u2019ll connect you with the right specialist.<\/p>\n                <\/div>\n            \n                            <div class=\"centred-text-simple__buttons\">\n                                            <a\n                            class=\"btn--white-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/meet-the-team\"\n                            >Find the right person for me<\/a>\n                                    <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_d69bab8fd0750c83e8fd0d967e2e0723\" class=\"fis-block-centred-text-simple\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h3>More of the About section<\/h3>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-grid-panel-links-block_385d8418b2c27ef105f618f5ced56ae3\" class=\"fis-block-grid-panel-links cs-cream-dark-dark\" >\n\n            <ul class=\"panel-grid resp-width-cont\">\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/our-approach\"\n        aria-label=\"Our approach\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-specialist-team.-Every-food-and-drink-channel.-Insight-to-launch-end-to-end-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-specialist-team.-Every-food-and-drink-channel.-Insight-to-launch-end-to-end-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-specialist-team.-Every-food-and-drink-channel.-Insight-to-launch-end-to-end-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-specialist-team.-Every-food-and-drink-channel.-Insight-to-launch-end-to-end-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-specialist-team.-Every-food-and-drink-channel.-Insight-to-launch-end-to-end-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-specialist-team.-Every-food-and-drink-channel.-Insight-to-launch-end-to-end.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--linen\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-dark.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Our approach<\/h3>\n        \n                    <p class=\"post-grid-item__description\">How we actually work on a project. Our five guiding principles, how we scope around a decision rather than forcing a lifecycle on it, and why our team stays senior from brief to readout.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/our-story\"\n        aria-label=\"Our story\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Four-decades-of-food-and-drink-specialism-now-under-one-unified-brand-1024x576.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Four-decades-of-food-and-drink-specialism-now-under-one-unified-brand-1024x576.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Four-decades-of-food-and-drink-specialism-now-under-one-unified-brand-300x169.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Four-decades-of-food-and-drink-specialism-now-under-one-unified-brand-768x432.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Four-decades-of-food-and-drink-specialism-now-under-one-unified-brand-1536x864.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Four-decades-of-food-and-drink-specialism-now-under-one-unified-brand.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--linen\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-dark.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Our story<\/h3>\n        \n                    <p class=\"post-grid-item__description\">How FIS, Good Sense Research and Cambridge Market Research came together to form a single group brand. A short history of how the business got here and why the group makes sense now, without the corporate throat-clearing.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/careers\"\n        aria-label=\"Careers\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Spend-your-career-inside-the-food-and-drink-world-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Spend-your-career-inside-the-food-and-drink-world-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Spend-your-career-inside-the-food-and-drink-world-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Spend-your-career-inside-the-food-and-drink-world-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Spend-your-career-inside-the-food-and-drink-world-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/Spend-your-career-inside-the-food-and-drink-world.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--linen\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-dark.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Careers<\/h3>\n        \n                    <p class=\"post-grid-item__description\">Open roles, what it is like to work at FIS Group, and what we look for in the people we bring in.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/location\"\n        aria-label=\"Locations\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-front-1024x621.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-front-1024x621.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-front-300x182.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-front-768x466.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-front.avif 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--linen\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-dark.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Locations<\/h3>\n        \n                    <p class=\"post-grid-item__description\">FIS Group headquarters at Mission Kitchen, London, plus dedicated NOTED Fieldwork facilities at Bury St Edmunds and Birmingham. The contemporary geography behind the work.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/about\/our-partnership\"\n        aria-label=\"Our Partnerships\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/A-small-set-of-trusted-partners.-Selected-because-they-are-the-best-in-their-space-1024x572.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/A-small-set-of-trusted-partners.-Selected-because-they-are-the-best-in-their-space-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/A-small-set-of-trusted-partners.-Selected-because-they-are-the-best-in-their-space-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/A-small-set-of-trusted-partners.-Selected-because-they-are-the-best-in-their-space-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/A-small-set-of-trusted-partners.-Selected-because-they-are-the-best-in-their-space-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/A-small-set-of-trusted-partners.-Selected-because-they-are-the-best-in-their-space.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--linen\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-dark.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Our Partnerships<\/h3>\n        \n                    <p class=\"post-grid-item__description\">The strategic partnerships behind the FIS Group work, including G Force and The Food People. The partnership model that extends our capability where specialist expertise sits outside the core team.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                    <\/ul>\n    \n    \n<\/section>\n\n<section id=\"fis-block-fis-case-faq-block_f553d554bf73f66c1da9d015061a036c\" class=\"fis-block-fis-case-faq\" >\n    <div class=\"resp-width-cont\">\n\n                    <div class=\"fis-faq__title\">\n                <h2>FAQ<\/h2>\n            <\/div>\n        \n                    <div class=\"fis-faq__grid\">\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.00\">\n                        <h3 class=\"fis-faq__question\">Can I really contact a senior lead directly?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. Every senior lead on this page has a direct email and a calendar booking link on their card. There is no gatekeeper layer. The fastest<br \/>\nway into a conversation is to go straight to the lead whose specialism fits your brief.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.10\">\n                        <h3 class=\"fis-faq__question\">Who will actually run my project?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>The senior lead who shows up on your first scoping call. They will be named on the proposal, they will run the work, and they will lead the readout. No handoff to a junior team, no anonymous delivery pool.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.20\">\n                        <h3 class=\"fis-faq__question\">How do I know which lead is the right one for my brief?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Use the specialism tags on each card to find the closest match, or use the filter bar to cut the team by capability or location. If you are still not sure, start with one of the three capability heads in the \u2018Not sure who to contact\u2019 block, and they will route you from there.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.30\">\n                        <h3 class=\"fis-faq__question\">Can I book a meeting directly from the page?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. Every senior lead has a calendar booking link on their card. Pick a time that works, and you will get a confirmed twenty-minute scoping call with the right specialist without a back-and-forth email chain.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.40\">\n                        <h3 class=\"fis-faq__question\">Do you publish email addresses or do I have to go through a contact form?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>We publish direct email addresses for every senior lead. A contact form exists for general enquiries, but the direct route is faster and lands with the right person first time.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.50\">\n                        <h3 class=\"fis-faq__question\">Can I follow the team on LinkedIn?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. Every senior lead has a LinkedIn profile linked from their card. Following the team is a good way to see what we are working on,<br \/>\nwhat we are writing about and what is happening in food and drink more broadly.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n\n                        <script type=\"application\/ld+json\">\n                {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Can I really contact a senior lead directly?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Every senior lead on this page has a direct email and a calendar booking link on their card. There is no gatekeeper layer. The fastest\\nway into a conversation is to go straight to the lead whose specialism fits your brief.\"}},{\"@type\":\"Question\",\"name\":\"Who will actually run my project?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The senior lead who shows up on your first scoping call. 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Following the team is a good way to see what we are working on,\\nwhat we are writing about and what is happening in food and drink more broadly.\"}}]}            <\/script>\n        \n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":17,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-31","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet The Team | The senior people who run FIS Group | Food and drink consultancy<\/title>\n<meta name=\"description\" content=\"Meet the FIS Group team. 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