{"id":9,"date":"2026-03-26T10:17:19","date_gmt":"2026-03-26T10:17:19","guid":{"rendered":"https:\/\/fisgroup.mastersofbrands.co.uk\/?page_id=9"},"modified":"2026-05-29T09:14:25","modified_gmt":"2026-05-29T09:14:25","slug":"home","status":"publish","type":"page","link":"https:\/\/fisgroup.mastersofbrands.co.uk\/","title":{"rendered":"Home"},"content":{"rendered":"<section\n    id=\"fis-block-sliding-hero-banner-block_ec3148b3cc68e662061e5fef28297308\"\n    class=\"fis-block-sliding-hero-banner cs-cream-dark-dark\"\n        data-sliding-hero\n    data-autoplay-delay=\"5000\"\n    data-effect=\"fade\">\n    <div class=\"sliding-hero-banner__swiper swiper\">\n        <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide sliding-hero-banner__slide\">\n                        <div class=\"sliding-hero-banner__slide-image\">\n                                                            <img decoding=\"async\" width=\"1800\" height=\"1198\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home.avif\" class=\"sliding-hero-banner__slide-img\" alt=\"\" aria-hidden=\"true\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home.avif 1800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-300x200.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-1024x682.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-768x511.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-1536x1022.avif 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>                                                    <\/div>\n                        <div class=\"sliding-hero-banner__slide-content cs-background\">\n                            <div class=\"sliding-hero-banner__slide-inner\">\n                                                                    <h1 class=\"sliding-hero-banner__slide-heading\" data-split-heading>Reimagining the future of food and drink<\/h1>\n                                                                                                    <p class=\"sliding-hero-banner__slide-subheading txt--light\">We help food brands make smarter decisions using insight and innovation expertise.<\/p>\n                                                                                                    <a\n                                        class=\"sliding-hero-banner__slide-cta\"\n                                        href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/services\"\n                                        >Explore our services<\/a>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                <div class=\"swiper-slide sliding-hero-banner__slide\">\n                        <div class=\"sliding-hero-banner__slide-image\">\n                                                            <img decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-raspberries.avif\" class=\"sliding-hero-banner__slide-img\" alt=\"\" aria-hidden=\"true\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-raspberries.avif 1800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-raspberries-300x200.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-raspberries-1024x683.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-raspberries-768x512.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-raspberries-1536x1024.avif 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>                                                    <\/div>\n                        <div class=\"sliding-hero-banner__slide-content cs-background\">\n                            <div class=\"sliding-hero-banner__slide-inner\">\n                                                                    <h2 class=\"sliding-hero-banner__slide-heading\" data-split-heading>Reimagining the future of food and drink<\/h2>\n                                                                                                    <p class=\"sliding-hero-banner__slide-subheading txt--light\">We help food brands make smarter decisions using insight and innovation expertise.<\/p>\n                                                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <\/div>\n    <\/div>\n\n    <div class=\"sliding-hero-banner__pagination-strip\" aria-hidden=\"true\">\n        <div class=\"swiper-pagination sliding-hero-banner__pagination\"><\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-partner-carousel-block_ff81d6f0b6e37a71e2500c9d80a3b7a8\" class=\"fis-block-partner-carousel cs-cream-dark-dark\" style=\"margin-bottom: 60px;\">\n            <div class=\"partner-carousel__title resp-width-cont\">\n            <h6>Trusted by brands across food and drink.<\/h6>\n        <\/div>\n        <div class=\"partner-carousel__fade partner-carousel__fade--left\"><\/div>\n    <div class=\"swiper partner-carousel__swiper\">\n        <div class=\"swiper-wrapper\">\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Group-14.svg')\"\n                        role=\"img\"\n                        aria-label=\"Burger King\"><\/span>\n                <\/div>\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/layer1.svg')\"\n                        role=\"img\"\n                        aria-label=\"Mondelez\"><\/span>\n                <\/div>\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Group-17.svg')\"\n                        role=\"img\"\n                        aria-label=\"Pepsico\"><\/span>\n                <\/div>\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Group-13.svg')\"\n                        role=\"img\"\n                        aria-label=\"Hilton\"><\/span>\n                <\/div>\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Group-15.svg')\"\n                        role=\"img\"\n                        aria-label=\"YO!\"><\/span>\n                <\/div>\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Group-16.svg')\"\n                        role=\"img\"\n                        aria-label=\"MARS\"><\/span>\n                <\/div>\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Page-1.svg')\"\n                        role=\"img\"\n                        aria-label=\"Hello Fresh\"><\/span>\n                <\/div>\n                                        <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Group-14.svg')\"\n                        role=\"img\"\n                        aria-label=\"Burger King\"><\/span>\n                <\/div>\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/layer1.svg')\"\n                        role=\"img\"\n                        aria-label=\"Mondelez\"><\/span>\n                <\/div>\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Group-17.svg')\"\n                        role=\"img\"\n                        aria-label=\"Pepsico\"><\/span>\n                <\/div>\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Group-13.svg')\"\n                        role=\"img\"\n                        aria-label=\"Hilton\"><\/span>\n                <\/div>\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Group-15.svg')\"\n                        role=\"img\"\n                        aria-label=\"YO!\"><\/span>\n                <\/div>\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Group-16.svg')\"\n                        role=\"img\"\n                        aria-label=\"MARS\"><\/span>\n                <\/div>\n                            <div class=\"swiper-slide partner-carousel__slide\">\n                    <span\n                        class=\"partner-carousel__logo\"\n                        style=\"--logo-url: url('https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Page-1.svg')\"\n                        role=\"img\"\n                        aria-label=\"Hello Fresh\"><\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"partner-carousel__fade partner-carousel__fade--right\"><\/div>\n<\/section>\n\n<section id=\"fis-block-text-image-stagger-block_3847469558fae37c250f21037d48b804\" class=\"fis-block-text-image-stagger cs--sage-white-dark\" >\n    <div class=\"text-image-stagger__inner resp-width-cont\">\n\n        <div class=\"text-image-stagger__col text-image-stagger__col--left\">\n                            <div class=\"text-image-stagger__content\"><h2>One group. Three connected<br \/>\ncapabilities. Every channel<br \/>\nin food and drink.<\/h2>\n<p><strong>FIS Group is a specialist food and drink consultancy built on three connected capabilities: Strategic Insight, Innovation and Optimisation, and Product Insight.<\/strong><\/p>\n<p>Clients can use them one at a time or in combination. Most use them together, because the value compounds when the research that frames the question also shapes the answer and tests the result.<\/p>\n<p>We work across every channel in food and drink. FMCG and branded manufacturers. Grocery and own label. Food service. QSR and high street. Hospitality. Out of home and on the go. Same senior team, same standards, same commercial focus, scoped around the channel you operate in and the buyer you are trying to reach.<\/p>\n<\/div>\n                    <\/div>\n\n        <div class=\"text-image-stagger__col text-image-stagger__col--right\">\n                            <div class=\"text-image-stagger__content\"><p>Our work covers the full lifecycle. The research that sharpens the question. The insight that frames the opportunity. The innovation that turns the opportunity into a product. The testing that proves it works. The commercialisation that gets it to market. And the continuous tracking that keeps it performing once it is there.<\/p>\n<p>Food and drink is the only sector we serve. Our team has worked client-side inside retailers, manufacturers and operators, which means briefs land with senior people who already know the category, and recommendations come back framed for the people who actually have to make the decision.<\/p>\n<\/div>\n                                        <div class=\"text-image-stagger__image-wrap\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-group.-Three-connected-1024x572.avif\" class=\"text-image-stagger__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-group.-Three-connected-1024x572.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-group.-Three-connected-300x168.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-group.-Three-connected-768x429.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-group.-Three-connected-1536x858.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/05\/One-group.-Three-connected.avif 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                <\/div>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_afcad3a0ef97c6391bab6b3809321020\" class=\"fis-block-centred-text-simple\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>What challenge are you facing?<\/h2>\n<p>Most briefs do not start with a service. They start with a challenge. Tell us which of these sounds most like yours.<\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-services-top-grid-block_5efde6b138eb82de296fcc03b3cab25d\" class=\"fis-block-services-top-grid\" style=\"padding-bottom: 60px;\">\n    <div class=\"services-top-grid__inner resp-width-cont\">\n\n                    <ul class=\"services-top-grid__grid\" role=\"list\">\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/decode-people-categories-and-emerging-trends\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">01<\/span>\n                            <h3 class=\"services-top-grid__name\">Decode People, Categories and Emerging Trends<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/unlock-growth-opportunities\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">02<\/span>\n                            <h3 class=\"services-top-grid__name\">Unlock Growth Opportunities<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/create-and-refine\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">03<\/span>\n                            <h3 class=\"services-top-grid__name\">Create and Refine<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/build-test-and-refine-what-wins\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">04<\/span>\n                            <h3 class=\"services-top-grid__name\">Build, Test and Refine What Wins<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/launch-and-scale-innovation-successfully\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">05<\/span>\n                            <h3 class=\"services-top-grid__name\">Launch and Scale Innovation Successfully<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                                    <li class=\"services-top-grid__card\">\n                        <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/stay-ahead-with-continuous-insight\/\" class=\"services-top-grid__card-link\">\n                            <span class=\"services-top-grid__number\" aria-hidden=\"true\">06<\/span>\n                            <h3 class=\"services-top-grid__name\">Stay Ahead with Continuous Insight<\/h3>\n                            <span class=\"services-top-grid__btn\" aria-hidden=\"true\">View<\/span>\n                        <\/a>\n                    <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-columns-over-image-block_10c7873f92a303b9bb8278391badb059\" class=\"fis-block-columns-over-image\" >\n\n            <div class=\"columns-over-image__bg\" aria-hidden=\"true\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1201\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries.avif\" class=\"columns-over-image__bg-image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries.avif 1800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries-300x200.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries-1024x683.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries-768x512.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries-1536x1025.avif 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>        <\/div>\n    \n    <div\n        class=\"columns-over-image__overlay\"\n        aria-hidden=\"true\"\n        style=\"opacity: 0.2\"><\/div>\n\n    <div class=\"columns-over-image__inner resp-width-cont\">\n\n                    <div class=\"columns-over-image__cols columns-over-image__cols--count-4\">\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3>Purpose-built facilities.<\/h3>\n<p>Testing kitchens, sensory suites and innovation labs in Bury St Edmunds, London and Birmingham, built for the complexity that food and drink research demands.<\/p>\n                    <\/div>\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3>Thirty years in food and drink.<\/h3>\n<p>Testing kitchens, sensory suites and innovation labs in Bury St Edmunds, London and Birmingham, built for the complexity that food and drink research demands.<\/p>\n                    <\/div>\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3>Straight talkers.<\/h3>\n<p>If we think you are asking the wrong question, we will tell you. If we think a different approach would serve you better, we will say so. That is what good consultancy looks like.<\/p>\n                    <\/div>\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3>Applied, not academic.<\/h3>\n<p>We do not produce research for its own sake. Every project is framed around the decision it needs to support and judged on whether it helped you make it.<\/p>\n                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_b133da991d2c0e6778427ba8ea33764d\" class=\"fis-block-centred-text-simple cs-cream-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>The work that makes the difference<\/h2>\n<p>Real commercial outcomes for real food and drink brands.<\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-grid-panel-links-block_a62e0987b9c8d7e414ab543c667e797a\" class=\"fis-block-grid-panel-links cs-cream-dark-dark\" style=\"margin-bottom: 80px;\">\n\n            <ul class=\"panel-grid resp-width-cont\">\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/case-study\/case-study-example-2\"\n        aria-label=\"Coffee Menu Innovation Support\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-1024x512.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-1024x512.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-300x150.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-768x384.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-1536x768.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan.avif 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--linen\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-dark.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Coffee Menu Innovation Support<\/h3>\n        \n                    <p class=\"post-grid-item__description\">Supporting a global coffee brand with the development of new beverages, from early concept through to launch.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/case-study\/case-study-example-1\"\n        aria-label=\"Quick-Service Menu Reinvention\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/woman-eating-burger-1024x757.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/woman-eating-burger-1024x757.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/woman-eating-burger-300x222.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/woman-eating-burger-768x568.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/woman-eating-burger.avif 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--linen\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-dark.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Quick-Service Menu Reinvention<\/h3>\n        \n                    <p class=\"post-grid-item__description\">Working with a major fast-food operator to develop customer-focused menu ideas built for scale and efficiency.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                            <li class=\"panel-grid__item\">\n                    <a\n    class=\"post-grid-item\"\n    href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/case-study\/case-study-example-3\"\n        aria-label=\"Hotel Dining Experience Upgrade\">\n\n    <div class=\"post-grid-item__image-wrap\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/hotel-dining-1024x1024.avif\" class=\"post-grid-item__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/hotel-dining-1024x1024.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/hotel-dining-300x300.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/hotel-dining-150x150.avif 150w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/hotel-dining-768x768.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/hotel-dining.avif 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        \n                <span class=\"post-grid-item__arrow\" aria-hidden=\"true\">\n            <div class=\"arrow arrow--linen\">\n                                    <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-top-right-dark.svg\" alt=\"\">\n                            <\/div>\n        <\/span>\n\n    <\/div>\n\n    <div class=\"post-grid-item__body\">\n\n                    <h3 class=\"post-grid-item__title\">Hotel Dining Experience Upgrade<\/h3>\n        \n                    <p class=\"post-grid-item__description\">Helping an international hospitality group refine its food offering to better meet changing guest expectations.<\/p>\n        \n    <\/div>\n\n<\/a>                <\/li>\n                    <\/ul>\n    \n    \n<\/section>\n\n<section id=\"fis-block-links-over-dot-matrix-block_9a56759b00c7b9b012b807ead0a9342f\" class=\"fis-block-links-over-dot-matrix cs--linen-dark-dark\" >\n\n            <div class=\"links-over-dot-matrix__matrix\" aria-hidden=\"true\">\n            <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/map-white.svg\" class=\"links-over-dot-matrix__matrix-img\" alt=\"\" \/>        <\/div>\n    \n    <div class=\"links-over-dot-matrix__inner resp-width-cont\">\n\n                    <div class=\"links-over-dot-matrix__heading\"><h2>Built for food and drink<\/h2>\n<p>Purpose-built testing kitchens, sensory suites and innovation labs across the UK, with project delivery across Europe, the United States and the Middle East.<\/p>\n<\/div>\n        \n                    <ul class=\"links-over-dot-matrix__location-grid\" role=\"list\">\n                                    <li class=\"links-over-dot-matrix__location-item\">\n                        <a class=\"links-over-dot-matrix__location-link\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/location\/bury-st-edmunds\">\n\n                                                            <div class=\"links-over-dot-matrix__location-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-300x150.avif\" class=\"attachment-medium size-medium\" alt=\"Bury St Edmunds\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-300x150.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-1024x512.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-768x384.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan-1536x768.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-kitchen-pan.avif 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                            \n                            <h3 class=\"links-over-dot-matrix__location-title\">Bury St Edmunds<\/h3>\n\n                                                            <p class=\"links-over-dot-matrix__location-desc\">Our dedicated fieldwork operations run under the NOTED Fieldwork brand, with purpose-built facilities at Bury St Edmunds (East of England) and Birmingham (Midlands). NOTED Fieldwork delivers the recruit, viewing, kitchen and group infrastructure that makes consumer fieldwork at scale possible, with its own dedicated team and operational specialism.<\/p>\n                            \n                                                            <p class=\"links-over-dot-matrix__location-explore\">Explore Location &rarr;<\/p>\n                            \n                        <\/a>\n\n                        \n                    <\/li>\n                                    <li class=\"links-over-dot-matrix__location-item\">\n                        <a class=\"links-over-dot-matrix__location-link\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/location\/kings-heath-birmingham\">\n\n                                                            <div class=\"links-over-dot-matrix__location-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"151\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-sushi-300x151.avif\" class=\"attachment-medium size-medium\" alt=\"Kings Heath Birmingham\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-sushi-300x151.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-sushi-1024x516.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-sushi-768x387.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-sushi-1536x774.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-sushi.avif 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                            \n                            <h3 class=\"links-over-dot-matrix__location-title\">Kings Heath Birmingham<\/h3>\n\n                                                            <p class=\"links-over-dot-matrix__location-desc\">Need Description<\/p>\n                            \n                                                            <p class=\"links-over-dot-matrix__location-explore\">Explore Location &rarr;<\/p>\n                            \n                        <\/a>\n\n                        \n                    <\/li>\n                                    <li class=\"links-over-dot-matrix__location-item\">\n                        <a class=\"links-over-dot-matrix__location-link\" href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/location\/mission-kitchen-london\">\n\n                                                            <div class=\"links-over-dot-matrix__location-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-300x200.avif\" class=\"attachment-medium size-medium\" alt=\"Mission Kitchen London\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-300x200.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-1024x682.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-768x511.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home-1536x1022.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-home.avif 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                <\/div>\n                            \n                            <h3 class=\"links-over-dot-matrix__location-title\">Mission Kitchen London<\/h3>\n\n                                                            <p class=\"links-over-dot-matrix__location-desc\">Our central London base at Mission Kitchen. Where strategic insight, innovation and product consultancy work runs from, where clients come for project work, and where the senior team is based. Purpose-built food and drink innovation space at the heart of the UK food and drink commercial landscape.<\/p>\n                            \n                                                            <p class=\"links-over-dot-matrix__location-explore\">Explore Location &rarr;<\/p>\n                            \n                        <\/a>\n\n                        \n                    <\/li>\n                            <\/ul>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-news-post-slider-block_a6a2c024bca806b12e88bedeace3b815\" class=\"fis-block-news-post-slider\" style=\"margin-top: 80px; margin-bottom: 80px;\">\n\n    <div class=\"flex flex-wrap resp-width-cont\">\n        <div class=\"w-full\">\n            <div class=\"header-section\">\n                                    <h2>Thinking that shapes decisions<\/h2>\n                                <div class=\"navigation\">\n                    <button class=\"slider-btn news-slider-prev\" aria-label=\"Previous\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                            <polyline points=\"15 18 9 12 15 6\" \/>\n                        <\/svg>\n                    <\/button>\n                    <button class=\"slider-btn news-slider-next\" aria-label=\"Next\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n                            <polyline points=\"9 18 15 12 9 6\" \/>\n                        <\/svg>\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"w-full\">\n            <div class=\"swiper news-slides\">\n                <div class=\"swiper-wrapper\">\n                                                                                                    <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-4\" class=\"news-card\">\n                                    <div class=\"news-card-image\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-768x576.avif\" class=\"w-full h-full object-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-768x576.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-300x225.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel-1024x768.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/noted-panel.avif 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>                                                                            <\/div>\n                                    <div class=\"news-card-content\">\n                                        <h3>Blog 4<\/h3>\n                                                                                    <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                                <span class=\"view-post\">\n                                            View Post\n                                            <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-icon-right.svg\" alt=\"\">\n                                        <\/span>\n                                    <\/div>\n                                <\/a>\n                            <\/div>\n                                                                                <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-3\" class=\"news-card\">\n                                    <div class=\"news-card-image\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-768x768.avif\" class=\"w-full h-full object-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-768x768.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-300x300.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-1024x1024.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-150x150.avif 150w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg-1536x1536.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-bunched-veg.avif 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>                                                                            <\/div>\n                                    <div class=\"news-card-content\">\n                                        <h3>Blog 3<\/h3>\n                                                                                    <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                                <span class=\"view-post\">\n                                            View Post\n                                            <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-icon-right.svg\" alt=\"\">\n                                        <\/span>\n                                    <\/div>\n                                <\/a>\n                            <\/div>\n                                                                                <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-2\" class=\"news-card\">\n                                    <div class=\"news-card-image\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"492\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-768x492.avif\" class=\"w-full h-full object-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-768x492.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-300x192.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap-1024x655.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/fis-wrap.avif 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>                                                                            <\/div>\n                                    <div class=\"news-card-content\">\n                                        <h3>Blog 2<\/h3>\n                                                                                    <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                                <span class=\"view-post\">\n                                            View Post\n                                            <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-icon-right.svg\" alt=\"\">\n                                        <\/span>\n                                    <\/div>\n                                <\/a>\n                            <\/div>\n                                                                                <div class=\"swiper-slide\">\n                                <a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/blog\/blog-1\" class=\"news-card\">\n                                    <div class=\"news-card-image\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"419\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-768x419.avif\" class=\"w-full h-full object-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-768x419.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-300x164.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-1024x559.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-1536x838.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups.avif 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>                                                                            <\/div>\n                                    <div class=\"news-card-content\">\n                                        <h3>Blog 1<\/h3>\n                                                                                    <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n                                                                                <span class=\"view-post\">\n                                            View Post\n                                            <img decoding=\"async\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/themes\/fis-group\/assets\/icons\/arrow-icon-right.svg\" alt=\"\">\n                                        <\/span>\n                                    <\/div>\n                                <\/a>\n                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_33b92ab8763285ba670bf8f605fcdff3\" class=\"fis-block-centred-text-simple cs--sage-white-white\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Let\u2019s talk about your challenge.<\/h2>\n<p>If you have a brief, a question or just want to understand whether we are the right fit, get in touch. No hard sell. Just a conversation about your challenge and whether we are the right people to help you solve it.<\/p>\n                <\/div>\n            \n                            <div class=\"centred-text-simple__buttons\">\n                                            <a\n                            class=\"btn--white-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact\"\n                            >Book a Call<\/a>\n                                    <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIS Group | Consumer insight and innovation consultancy for food and drink | UK and international<\/title>\n<meta name=\"description\" content=\"Specialist consumer insight and product innovation consultancy for food and drink businesses. Research, testing, ideation, development and commercialisation. Senior team, London home, international delivery.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIS Group | Consumer insight and innovation consultancy for food and drink | UK and international\" \/>\n<meta property=\"og:description\" content=\"Specialist consumer insight and product innovation consultancy for food and drink businesses. Research, testing, ideation, development and commercialisation. Senior team, London home, international delivery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fisgroup.mastersofbrands.co.uk\/\" \/>\n<meta property=\"og:site_name\" content=\"FIS Group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T09:14:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fisgroup.mastersofbrands.co.uk\\\/\",\"url\":\"https:\\\/\\\/fisgroup.mastersofbrands.co.uk\\\/\",\"name\":\"FIS Group | Consumer insight and innovation consultancy for food and drink | UK and international\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fisgroup.mastersofbrands.co.uk\\\/#website\"},\"datePublished\":\"2026-03-26T10:17:19+00:00\",\"dateModified\":\"2026-05-29T09:14:25+00:00\",\"description\":\"Specialist consumer insight and product innovation consultancy for food and drink businesses. 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