{"id":1717,"date":"2026-05-19T08:39:23","date_gmt":"2026-05-19T08:39:23","guid":{"rendered":"https:\/\/fisgroup.mastersofbrands.co.uk\/?post_type=trend&#038;p=1717"},"modified":"2026-05-19T12:31:36","modified_gmt":"2026-05-19T12:31:36","slug":"hfss-legislation-compliance-for-cpgs","status":"publish","type":"trend","link":"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/trends-and-foresight\/hfss-legislation-compliance-for-cpgs","title":{"rendered":"HFSS legislation compliance for CPGS"},"content":{"rendered":"<section\n    id=\"fis-block-hero-banner-block_869d0dc9eff4da12e7a26d6246d31124\"\n    class=\"fis-block-hero-banner cs--pink-white-white \"\n        aria-labelledby=\"fis-block-hero-banner-block_869d0dc9eff4da12e7a26d6246d31124-heading\">\n    <div class=\"hero-banner__inner\">\n\n        <div class=\"hero-banner__text-panel\">\n\n                            <p class=\"hero-banner__eyebrow\">THOUGHT LEADERSHIP | TRENDS AND FORESIGHT | WHITE PAPER<\/p>\n            \n                            <h1 id=\"fis-block-hero-banner-block_869d0dc9eff4da12e7a26d6246d31124-heading\" class=\"hero-banner__heading\">HFSS legislation compliance for food and drink manufacturers: five strategic options for your portfolio<\/h1>\n            \n            \n            \n        <\/div>\n\n                    <div class=\"hero-banner__image-col\">\n                <img decoding=\"async\" width=\"1800\" height=\"938\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-panel-meeting.avif\" class=\"hero-banner__image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-panel-meeting.avif 1800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-panel-meeting-300x156.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-panel-meeting-1024x534.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-panel-meeting-768x400.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-panel-meeting-1536x800.avif 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-publication-panel-block_1d37b5a4e8fa9af2719237da01acbd91\" class=\"fis-block-publication-panel\" >\n    <div class=\"publication-panel__inner resp-width-cont\">\n\n        <!-- \u2500\u2500 Left column: title + metadata \u2500\u2500 -->\n        <div class=\"publication-panel__col publication-panel__col--main\">\n\n                            <h2 class=\"publication-panel__title\">White paper<\/h2>\n            \n            <dl class=\"publication-panel__meta\">\n\n                                    <div class=\"publication-panel__meta-row\">\n                        <dt class=\"publication-panel__meta-label\">Published<\/dt>\n                        <dd class=\"publication-panel__meta-value\">07\/05\/2026<\/dd>\n                    <\/div>\n                \n                                    <div class=\"publication-panel__meta-row\">\n                        <dt class=\"publication-panel__meta-label\">Format<\/dt>\n                        <dd class=\"publication-panel__meta-value\">PDF<\/dd>\n                    <\/div>\n                \n                                    <div class=\"publication-panel__meta-row\">\n                        <dt class=\"publication-panel__meta-label\">Reading time<\/dt>\n                        <dd class=\"publication-panel__meta-value\">15 minutes<\/dd>\n                    <\/div>\n                \n                                    <div class=\"publication-panel__meta-row\">\n                        <dt class=\"publication-panel__meta-label\">Access<\/dt>\n                        <dd class=\"publication-panel__meta-value\">Free download (email required)<\/dd>\n                    <\/div>\n                \n            <\/dl>\n\n        <a href=\"#article-download\" class=\"publication-panel__download-cta btn btn--black-ghost\">Access publication<\/a>\n\n        <\/div>\n\n        <!-- \u2500\u2500 Right column: authors + challenge areas \u2500\u2500 -->\n        <div class=\"publication-panel__col publication-panel__col--side\">\n\n                            <div class=\"publication-panel__authors\">\n                    <p class=\"publication-panel__side-label\">Authors<\/p>\n                    <ul class=\"publication-panel__author-list\" role=\"list\">\n                                                    <li class=\"publication-panel__author\">\n                                                                    <div class=\"publication-panel__author-avatar\" aria-hidden=\"true\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Danny-150x150.avif\" class=\"publication-panel__author-img\" alt=\"Danny Butt\" \/>                                    <\/div>\n                                                                <div class=\"publication-panel__author-info\">\n                                    <span class=\"publication-panel__author-name\">Danny Butt<\/span>\n                                                                            <span class=\"publication-panel__author-job\">Group Innovation Director<\/span>\n                                                                    <\/div>\n                            <\/li>\n                                                    <li class=\"publication-panel__author\">\n                                                                    <div class=\"publication-panel__author-avatar\" aria-hidden=\"true\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave-150x150.avif\" class=\"publication-panel__author-img\" alt=\"Dave Hughes\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave-150x150.avif 150w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave-300x298.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave-768x762.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/Dave.avif 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>                                    <\/div>\n                                                                <div class=\"publication-panel__author-info\">\n                                    <span class=\"publication-panel__author-name\">Dave Hughes<\/span>\n                                                                            <span class=\"publication-panel__author-job\">Commercial Strategy Director<\/span>\n                                                                    <\/div>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n            \n                            <div class=\"publication-panel__challenges\">\n                    <p class=\"publication-panel__side-label\">Challenge areas<\/p>\n                    <ul class=\"publication-panel__tag-list\" role=\"list\">\n                                                    <li class=\"publication-panel__tag\">Unlock Growth Opportunities<\/li>\n                                                    <li class=\"publication-panel__tag\">Create and Refine<\/li>\n                                                    <li class=\"publication-panel__tag\">Build, Test and Refine What Wins<\/li>\n                                            <\/ul>\n                <\/div>\n            \n        <\/div>\n\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_beecb43ce7e8d97f114c3ed6442e9aa3\" class=\"fis-block-centred-text-simple cs--blue-white-white\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>What this guide covers and why it matters now<\/h2>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-dynamic-content-block-block_77c6d5eb42c61b76d4ed111d181e2f80\" class=\"fis-block-dynamic-content-block cs--blue-white-white\" >\n    <div class=\"dynamic-content-block__inner\">\n                    <div class=\"dynamic-content-block__grid resp-width-cont\">\n                                                            <div class=\"dynamic-content-block__item dynamic-content-block__item--content\">\n                                                            <div class=\"dynamic-content-block__content wysiwyg\">\n                                    <p>HFSS legislation has fundamentally changed the commercial landscape for food and drink in the UK. Fifteen major categories, from confectionery and cereals through to ready meals and bagged snacks, face restrictions on advertising, in-store placement and promotional activity for products that score above the threshold on fat, salt and sugar. The regulations have reshaped how products reach consumers, how portfolios are structured and how innovation pipelines are prioritised.<\/p>\n<p>The commercial implications are significant. Products classified as HFSS can no longer be placed at store entrances, aisle ends or checkouts. Advertising restrictions limit when and where these products can be promoted. Promotional mechanics including multi-buy and extra-free offers are restricted. Industry estimates suggest these measures could cost manufacturers hundreds of millions of pounds in displaced revenue, with the most exposed portfolios facing substantial volume losses.<\/p>\n                                <\/div>\n                                                    <\/div>\n                                                                                <div class=\"dynamic-content-block__item dynamic-content-block__item--content\">\n                                                            <div class=\"dynamic-content-block__content wysiwyg\">\n                                    <p>This guide is written for heads of innovation, NPD directors, category leads and commercial directors at food and drink manufacturers who need a clear framework for responding. It lays out five distinct strategic options, each with real brand examples, commercial trade-offs and practical guidance on when each approach makes sense. Most portfolios will need a combination of strategies rather than a single answer, and the guide is designed to help leadership teams assess which blend fits their specific situation.<\/p>\n<p>The guide is not a summary of the regulations. It is a strategic playbook for what to do about them.<\/p>\n                                <\/div>\n                                                    <\/div>\n                                                <\/div>\n            <\/div>\n<\/section>\n\n<section id=\"fis-block-text-image-split-block_3cd5e3b71e806f805f7b9e9d3f02d545\" class=\"fis-block-text-image-split cs-cream-dark-dark\" >\n\n    <div class=\"text-image-split__cont resp-width-cont\">\n\n        <div class=\"text-image-split__text\">\n            <div class=\"text-image-split__text-inner\">\n                                    <h2 class=\"text-image-split__heading\">Contents<\/h2>\n                                                    <div class=\"text-image-split__body\"><ul>\n<li>Introduction: the scale of the challenge and why attack is the best form of defence<\/li>\n<li>What HFSS legislation means: the scoring framework, which categories are affected, and how products are classified<\/li>\n<li>The commercial implications: advertising bans, placement restrictions, promotional limitations, and the revenue at risk<\/li>\n<li>The five strategic options: a framework for choosing the right response<\/li>\n<li>Option 1: Stick. When the product cannot change and the right call is to protect what you have<\/li>\n<li>Option 2: Reformulate. Reducing fat, salt and sugar to bring the product below the threshold<\/li>\n<li>Option 3: Renovate. Going beyond reduction to add nutritional value and reframe the proposition<\/li>\n<li>Option 4: Innovate. Building HFSS-compliant products from the ground up<\/li>\n<li>Option 5: Takeover. Acquiring compliant brands to rebalance the portfolio<\/li>\n<li>Choosing your combination: which options fit which portfolio shapes<\/li>\n<li>Next steps: how to move from strategy to action<\/li>\n<\/ul>\n<\/div>\n                                            <\/div>\n        <\/div>\n\n        <div class=\"text-image-split__image-wrap\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-1024x559.avif\" class=\"text-image-split__image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-1024x559.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-300x164.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-768x419.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups-1536x838.avif 1536w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/03\/fis-focus-groups.avif 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_ef588c44cab02e1bd3e0fe3329d7a3a4\" class=\"fis-block-centred-text-simple cs--linen-white-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Three numbers from the guide<\/h2>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-columns-over-image-block_de291d9302621b86f2d758860bdd1120\" class=\"fis-block-columns-over-image\" >\n\n            <div class=\"columns-over-image__bg\" aria-hidden=\"true\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1201\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries.avif\" class=\"columns-over-image__bg-image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries.avif 1800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries-300x200.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries-1024x683.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries-768x512.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries-1536x1025.avif 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>        <\/div>\n    \n    <div\n        class=\"columns-over-image__overlay\"\n        aria-hidden=\"true\"\n        style=\"opacity: 0.2\"><\/div>\n\n    <div class=\"columns-over-image__inner resp-width-cont\">\n\n                    <div class=\"columns-over-image__cols columns-over-image__cols--count-3\">\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3><strong>40%<\/strong><\/h3>\n<p>of take-home food and drink spending in the UK is estimated to be on products classified as HFSS.<\/p>\n                    <\/div>\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3><strong>760 of 1,445<\/strong><\/h3>\n<p>brands sold in a single grocery store had entire ranges that failed the HFSS threshold, according to one industry study.<\/p>\n                    <\/div>\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3><strong>\u00a3700m<\/strong><\/h3>\n<p>the estimated cost to manufacturers of in-store placement restrictions alone, according to the Food and Drink Federation.<\/p>\n                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-article-download-block_d62f8caf005a5a23fd9560edd5141b01\" class=\"fis-block-article-download\" >\n    <div class=\"article-download__inner resp-width-cont\">\n\n        <!-- Left: text content -->\n        <div class=\"article-download__content\">\n                            <h2 class=\"article-download__title\">Download the full guide<\/h2>\n                                        <p class=\"article-download__description\">22 pages. Five strategic options. Real brand examples. 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Please try again.<\/p>\n                <\/div>\n            <\/form>\n\n                            <div class=\"article-download__confirmation\" hidden>\n                    <p class=\"article-download__confirmation-text\">We have sent the PDF to the email address you provided. If it does not arrive within a few minutes, check your spam folder. While you are here, you might find these useful too.<\/p>\n                <\/div>\n            \n        <\/div>\n\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-steps-columns-block_dbde3afbf48bf1030b7275ab4467d56e\" class=\"fis-block-steps-columns fis-block-steps-columns--with-intro cs--pink-white-white steps-columns--cols-3\" >\n    <div class=\"steps-columns__inner resp-width-cont\">\n\n                    <ol class=\"steps-columns__steps\" role=\"list\">\n\n                                    <li class=\"steps-columns__intro\" role=\"presentation\">\n                                                    <h2 class=\"steps-columns__intro-heading\">The five options at a glance<\/h2>\n                                                                            <h5 class=\"steps-columns__intro-body\">Every food and drink manufacturer facing HFSS pressure has five strategic levers. Most will need a combination. The guide walks through each one in detail with real examples.<\/h5>\n                                            <\/li>\n                \n                                    <li class=\"steps-columns__step\">\n                                                    <span class=\"steps-columns__step-number\" aria-hidden=\"true\">Step 1<\/span>\n                                                                            <h6 class=\"steps-columns__step-title\">When compliance is not feasible and the right call is to protect the existing product.<\/h6>\n                                                                            <p class=\"steps-columns__step-desc\">Some products cannot be reformulated without destroying what makes them sell. In those cases, the strategic response is to accept the restrictions, manage the commercial impact, and invest in portfolio balance elsewhere. The guide covers when this is the right call and how to manage the trade-offs, including the advertising and placement options that remain available.<\/p>\n                                            <\/li>\n                                    <li class=\"steps-columns__step\">\n                                                    <span class=\"steps-columns__step-number\" aria-hidden=\"true\">Step 2<\/span>\n                                                                            <h6 class=\"steps-columns__step-title\">Reducing fat, salt and sugar to bring the product below the HFSS threshold.<\/h6>\n                                                                            <p class=\"steps-columns__step-desc\">The most direct route to compliance, but rarely as simple as it sounds. Reducing one ingredient almost always has knock-on effects elsewhere. The guide covers how to approach reformulation strategically, what the common pitfalls are, and when reformulation alone is not enough.<\/p>\n                                            <\/li>\n                                    <li class=\"steps-columns__step\">\n                                                    <span class=\"steps-columns__step-number\" aria-hidden=\"true\">Step 3<\/span>\n                                                                            <h6 class=\"steps-columns__step-title\">Going beyond reduction to add nutritional value and reframe the entire proposition.<\/h6>\n                                                                            <p class=\"steps-columns__step-desc\">This is the option the guide recommends most strongly for manufacturers willing to take the longer view. Rather than simply removing what is bad, renovation adds what is good. Fibre, protein, functional ingredients, improved nutritional labelling. The guide covers how this approach changes the conversation from defensive to offensive, and why it aligns with where consumer demand is heading.<\/p>\n                                            <\/li>\n                                    <li class=\"steps-columns__step\">\n                                                    <span class=\"steps-columns__step-number\" aria-hidden=\"true\">Step 4<\/span>\n                                                                            <h6 class=\"steps-columns__step-title\">Building HFSS-compliant products from the ground up.<\/h6>\n                                                                            <p class=\"steps-columns__step-desc\">For portfolios where the core range will stick or reformulate, there is a compelling case for new innovation designed to be compliant from day one. The guide covers what this looks like in practice, why fresh innovation needs to work harder than ever to justify its shelf space, and what successful compliant launches have in common.<\/p>\n                                            <\/li>\n                                    <li class=\"steps-columns__step\">\n                                                    <span class=\"steps-columns__step-number\" aria-hidden=\"true\">Step 5<\/span>\n                                                                            <h6 class=\"steps-columns__step-title\">Acquiring compliant brands to rebalance the portfolio.<\/h6>\n                                                                            <p class=\"steps-columns__step-desc\">If the portfolio needs rebalancing and the budget allows, acquiring brands that are already compliant is a pragmatic option. The guide covers recent examples, what to look for in acquisition targets, and why even acquired brands may need some level of reformulation post-acquisition.<\/p>\n                                            <\/li>\n                \n            <\/ol>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_a5830c04ff4ce268dec7e7939a52c0fd\" class=\"fis-block-centred-text-simple cs-cream-dark-dark\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Need help putting one of these options into action?<\/h2>\n<p>Three FIS Group challenge areas that connect directly to the strategic options in this guide.<\/p>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-columns-over-image-block_4caa7943a66c82fe70ea7db32fb3144d\" class=\"fis-block-columns-over-image\" >\n\n            <div class=\"columns-over-image__bg\" aria-hidden=\"true\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1201\" src=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries.avif\" class=\"columns-over-image__bg-image\" alt=\"\" srcset=\"https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries.avif 1800w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries-300x200.avif 300w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries-1024x683.avif 1024w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries-768x512.avif 768w, https:\/\/fisgroup.mastersofbrands.co.uk\/wp-content\/uploads\/2026\/04\/banner-blueberries-1536x1025.avif 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>        <\/div>\n    \n    <div\n        class=\"columns-over-image__overlay\"\n        aria-hidden=\"true\"\n        style=\"opacity: 0.5\"><\/div>\n\n    <div class=\"columns-over-image__inner resp-width-cont\">\n\n                    <div class=\"columns-over-image__cols columns-over-image__cols--count-3\">\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3>Create and Refine Ideas<\/h3>\n<p>Options 3 (Renovate) and 4 (Innovate) of the guide cover ground that maps to our Create and Refine Ideas work: ideation, concept development, co-creation and the methodologies that turn HFSS pressure into proper product innovation rather than incremental reformulation. If your HFSS response involves building genuinely new propositions or reframing existing ones with added nutritional value, this is the challenge area where the relevant FIS Group services sit.<\/p>\n<p><a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/create-and-refine\">Explore Create and Refine Ideas<\/a><\/p>\n                    <\/div>\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3>Build, Test and Refine What Wins<\/h3>\n<p>Option 2 (Reformulate) of the guide maps directly to our Build, Test and Refine What Wins work: product testing of reformulated products against the original and against competitors, sensory work, claims validation, recipe development. Critical for getting reformulation right rather than compromising the product. If your HFSS response is reformulation, this is the challenge area where the relevant FIS Group services sit.<\/p>\n<p><a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/build-test-and-refine-what-wins\">Explore Build, Test and Refine What Wins<\/a><\/p>\n                    <\/div>\n                                    <div class=\"columns-over-image__col\" data-anim=\"char-reveal\" data-anim-start=\"top bottom\" data-anim-end=\"top 55%\">\n                        <h3>Unlock Growth Opportunities<\/h3>\n<p>The strategic framework section of the guide (choosing the right combination of options for your business, sequencing the portfolio response) maps to our Unlock Growth Opportunities work: opportunity mapping, platform and territory building, future food pipeline scoping in the context of regulatory pressure. If your HFSS response needs to start with strategic portfolio decisions before specific product work begins, this is the challenge area to explore first.<\/p>\n<p><a href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\/unlock-growth-opportunities\">Explore Unlock Growth Opportunities<\/a><\/p>\n                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-share-bar-block_761803ec4bcf8da9e77ba7e0ad396df6\" class=\"fis-block-share-bar\" >\n    <div class=\"share-bar__inner resp-width-cont\">\n\n        <p class=\"share-bar__label\">Share this<\/p>\n\n        <ul class=\"share-bar__list\" role=\"list\">\n\n            <li>\n                <a\n                    class=\"share-bar__btn\"\n                    href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Ffisgroup.mastersofbrands.co.uk%2Fthought-leadership%2Ftrends-and-foresight%2Fhfss-legislation-compliance-for-cpgs\"\n                    target=\"_blank\"\n                    rel=\"noopener noreferrer\"\n                    aria-label=\"Share on LinkedIn\"\n                >\n                    <iconify-icon icon=\"mdi:linkedin\" aria-hidden=\"true\"><\/iconify-icon>\n                    <span>LinkedIn<\/span>\n                <\/a>\n            <\/li>\n\n            <li>\n                <a\n                    class=\"share-bar__btn\"\n                    href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Ffisgroup.mastersofbrands.co.uk%2Fthought-leadership%2Ftrends-and-foresight%2Fhfss-legislation-compliance-for-cpgs&#038;text=HFSS%20legislation%20compliance%20for%20CPGS\"\n                    target=\"_blank\"\n                    rel=\"noopener noreferrer\"\n                    aria-label=\"Share on X \/ Twitter\"\n                >\n                    <iconify-icon icon=\"ri:twitter-x-fill\" aria-hidden=\"true\"><\/iconify-icon>\n                    <span>X \/ Twitter<\/span>\n                <\/a>\n            <\/li>\n\n            <li>\n                <a\n                    class=\"share-bar__btn\"\n                    href=\"mailto:?subject=HFSS%20legislation%20compliance%20for%20CPGS&#038;body=https%3A%2F%2Ffisgroup.mastersofbrands.co.uk%2Fthought-leadership%2Ftrends-and-foresight%2Fhfss-legislation-compliance-for-cpgs\"\n                    aria-label=\"Share by email\"\n                >\n                    <iconify-icon icon=\"mdi:email-outline\" aria-hidden=\"true\"><\/iconify-icon>\n                    <span>Email<\/span>\n                <\/a>\n            <\/li>\n\n            <li>\n                <button\n                    class=\"share-bar__btn share-bar__btn--copy\"\n                    type=\"button\"\n                    aria-label=\"Copy link\"\n                    data-url=\"https:\/\/fisgroup.mastersofbrands.co.uk\/thought-leadership\/trends-and-foresight\/hfss-legislation-compliance-for-cpgs\"\n                >\n                    <iconify-icon class=\"share-bar__copy-icon\" icon=\"mdi:link-variant\" aria-hidden=\"true\"><\/iconify-icon>\n                    <iconify-icon class=\"share-bar__check-icon\" icon=\"mdi:check\" aria-hidden=\"true\" hidden><\/iconify-icon>\n                    <span class=\"share-bar__copy-label\">Copy link<\/span>\n                <\/button>\n            <\/li>\n\n        <\/ul>\n\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-newsletter-signup-block_524794951159c3592e7ab21374731007\" class=\"fis-block-newsletter-signup cs-cream-dark-dark\" >\n    <div class=\"resp-width-cont\">\n        <div class=\"fis-block-newsletter-signup__inner\">\n\n                            <h2 class=\"fis-block-newsletter-signup__title\">Get new publications delivered<\/h2>\n            \n            <div class=\"fis-block-newsletter-signup__form-wrap\">\n                                    <p class=\"fis-block-newsletter-signup__label\">We will email you when we publish something new. No filler, no automated sequences, unsubscribe whenever you want.<\/p>\n                \n                <form id=\"newsletter-form\" class=\"fis-block-newsletter-signup__form\" novalidate>\n                    <div class=\"fis-block-newsletter-signup__field-row\">\n                        <input\n                            id=\"fis-block-newsletter-signup-block_524794951159c3592e7ab21374731007-form-name\"\n                            class=\"fis-block-newsletter-signup__input\"\n                            type=\"text\"\n                            name=\"name\"\n                            placeholder=\"Your name\"\n                            required\n                            autocomplete=\"name\" \/>\n                        <input\n                            id=\"fis-block-newsletter-signup-block_524794951159c3592e7ab21374731007-form-email\"\n                            class=\"fis-block-newsletter-signup__input\"\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Enter email\"\n                            required\n                            autocomplete=\"email\" \/>\n                    <\/div>\n                    <div class=\"fis-block-newsletter-signup__consent-row\">\n                        <label class=\"fis-block-newsletter-signup__consent-label\" for=\"fis-block-newsletter-signup-block_524794951159c3592e7ab21374731007-form-consent\">\n                            <input\n                                id=\"fis-block-newsletter-signup-block_524794951159c3592e7ab21374731007-form-consent\"\n                                class=\"fis-block-newsletter-signup__consent-input\"\n                                type=\"checkbox\"\n                                name=\"gdpr_consent\"\n                                value=\"1\" \/>\n                            I consent to receiving marketing communications.                        <\/label>\n                    <\/div>\n                    <div class=\"fis-block-newsletter-signup__submit-row\">\n                        <button class=\"fis-block-newsletter-signup__btn btn btn--black-ghost\" type=\"submit\">\n                            Sign up                        <\/button>\n                    <\/div>\n                    <p class=\"newsletter-form__message\"><\/p>\n                <\/form>\n            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"fis-block-fis-case-faq-block_3fbd5751f227c1a69957800f4b0ed12c\" class=\"fis-block-fis-case-faq cs-cream-dark-dark\" >\n    <div class=\"resp-width-cont\">\n\n                    <div class=\"fis-faq__title\">\n                <h2>FAQ<\/h2>\n            <\/div>\n        \n                    <div class=\"fis-faq__grid\">\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.00\">\n                        <h3 class=\"fis-faq__question\">What is HFSS?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>HFSS stands for high in fat, salt and sugar. It refers to a set of UK regulations that restrict the advertising, in-store placement and promotion of food and drink products that score above a defined nutritional threshold. Fifteen major categories are affected, from confectionery and cereals to ready meals and bagged snacks.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.10\">\n                        <h3 class=\"fis-faq__question\">Which food categories are affected by HFSS legislation?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Confectionery, cereals, soft drinks, bagged snacks, ice cream, cakes, biscuits, morning goods, desserts, yogurt, pizza, chips, ready meals, chocolate and sugar confectionery, and breaded and battered products. The guide covers all fifteen in detail.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.20\">\n                        <h3 class=\"fis-faq__question\">Is this guide free to download?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. The full 22-page guide is free to download in exchange for an email address. We will send you a confirmation email with the download link. No payment required.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.30\">\n                        <h3 class=\"fis-faq__question\">Who is this guide written for?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Heads of innovation, NPD directors, category leads and commercial directors at food and drink manufacturers whose portfolios include products affected by HFSS legislation. It is also useful for own label development teams at retailers and for foodservice operators managing menu compliance.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.40\">\n                        <h3 class=\"fis-faq__question\">What are the five strategic options in the guide?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Stick (accept restrictions and protect the product), Reformulate (reduce fat, salt or sugar to bring the product below threshold), Renovate (go beyond reduction to add nutritional value), Innovate (build compliant products from the ground up), and Takeover (acquire compliant brands). Most portfolios need a combination of two or more.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.50\">\n                        <h3 class=\"fis-faq__question\">Is the guide up to date?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>The guide has been updated to reflect the current state of HFSS legislation and the latest industry examples. If the regulatory landscape changes further, we will publish an updated edition and notify subscribers.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.60\">\n                        <h3 class=\"fis-faq__question\">Can FIS Group help us implement one of the five options?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Yes. Our service architecture runs across six challenge areas covering the food and drink commercial cycle. For HFSS work specifically, three challenges are most relevant: Create and Refine Ideas (for renovation and innovation programmes covering Options 3 and 4), Build, Test and Refine What Wins (for reformulation product testing covering Option 2), and Unlock Growth Opportunities (for the strategic framework work of choosing which combination of options fits your portfolio). Contact the guide&#8217;s authors directly for a scoping conversation, or use the related challenge routing in section 9 to explore the challenge area that fits your specific HFSS question.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"fis-faq__item\" data-anim=\"fade-up\" data-anim-delay=\"0.70\">\n                        <h3 class=\"fis-faq__question\">Are there any exemptions from HFSS legislation?<\/h3>\n                        <div class=\"fis-faq__answer\">\n                            <p><p>Smaller businesses with fewer than 50 employees are exempt from the placement and promotion restrictions. The guide covers the full scope of exemptions and how they apply.<\/p>\n<\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n\n                        <script type=\"application\/ld+json\">\n                {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is HFSS?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"HFSS stands for high in fat, salt and sugar. It refers to a set of UK regulations that restrict the advertising, in-store placement and promotion of food and drink products that score above a defined nutritional threshold. 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The guide covers the full scope of exemptions and how they apply.\"}}]}            <\/script>\n        \n    <\/div>\n<\/section>\n\n<section id=\"fis-block-centred-text-simple-block_ac6856258ce12ad105f54a8712c18fed\" class=\"fis-block-centred-text-simple cs--sage-white-white\" >\n        <div class=\"centred-text-simple__inner resp-width-cont\">\n        <div class=\"centred-text-simple__content\">\n\n                            <div class=\"centred-text-simple__body\">\n                    <h2>Need a strategy for your specific portfolio, not a general guide?<\/h2>\n<p>This guide covers the framework. If you need the answer for your specific brands, your specific categories and your specific commercial constraints, that is what the consultancy does. Twenty minutes on a call with the people who wrote this guide, or explore the six challenge areas to find the right route into a conversation.<\/p>\n                <\/div>\n            \n                            <div class=\"centred-text-simple__buttons\">\n                                            <a\n                            class=\"btn--white-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/what-we-do\"\n                            >Explore the six challenges<\/a>\n                                            <a\n                            class=\"btn--white-ghost\"\n                            href=\"https:\/\/fisgroup.mastersofbrands.co.uk\/contact\"\n                            >Book a Call<\/a>\n                                    <\/div>\n            \n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"template":"","trend_category":[],"class_list":["post-1717","trend","type-trend","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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