Founder and Group CEO
Mike is the founder of FIS (2010) and Group CEO of FIS Group today. He leads the strategic direction of the firm and senior-level client engagement across the most significant briefs, with particular focus on the integrated insight and innovation model that runs every FIS Group project.
Group Managing Director
Kelly leads day-to-day strategic work at FIS Group, specialising in premium positioning, challenger brand strategy and food and drink trend foresight. With over a decade in the speciality and fine food category, she co-hosts the Future Food Trends webinar series and leads the Appetite Shift research programme.
Group Innovation Director
Danny leads Innovation at FIS Group, overseeing ideation, concept development and co-creation. He developed the firm's integrated innovation methodologies, including the Hothouse and Future Food Pipeline Builder frameworks, and is the senior contact for NPD pipeline work and multi-year innovation programmes.
Group Insight Director
Helen leads Strategic Insight at FIS Group, covering consumer immersion, category dynamics and trend foresight. She oversees major multi-market research programmes and syndicated work including Appetite Shift, and is the senior contact for insight commissions, continuous insight infrastructure and the Future Food Trend Tracker.
Commercial Strategy Director
Dave leads commercial strategy at FIS Group, focusing on decision frameworks, opportunity scoping and translating consumer evidence into commercial thinking. He works with branded manufacturers, retailers and foodservice operators, and is the senior contact for briefs requiring both consumer insight and commercial framework expertise.
Group Commercial Director
Emma leads commercial operations at FIS Group, overseeing planning, delivery and the structures that translate engagements into delivered work. She bridges operational and commercial relationships at scale, and is the senior contact for procurement, multi-year framework agreements and the operational architecture of major programmes.
Group Sales Director
Chris leads new client acquisition and relationship management at FIS Group, serving as the senior commercial contact for prospective and existing clients. He handles initial scoping conversations, determines the right capability fit, and bridges commercial discussions with operational delivery before formal proposal development begins.
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Three purpose-built food and drink research facilities, bookable for your next project. Contact the facility lead directly or read the full location page.
Our dedicated fieldwork operations run under the NOTED Fieldwork brand, with purpose-built facilities at Bury St Edmunds (East of England) and Birmingham (Midlands). NOTED Fieldwork delivers the recruit, viewing, kitchen and group infrastructure that makes consumer fieldwork at scale possible, with its own dedicated team and operational specialism.
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Our central London base at Mission Kitchen. Where strategic insight, innovation and product consultancy work runs from, where clients come for project work, and where the senior team is based. Purpose-built food and drink innovation space at the heart of the UK food and drink commercial landscape.
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Every enquiry is read by a senior person and gets a response within one working day.
A senior lead matched to your brief. If you used the general form, a senior person reads it, identifies the right lead, and either responds themselves or routes it internally within the same day.
Yes. Every scoping call is free, properly consultative, and genuinely useful whether or not it turns into a project. Twenty minutes on a video call with a senior specialist. No sales pitch, no qualifying questions, no follow-up email sequence.
Yes. Every senior lead on our Leadership Team page has a direct email, a LinkedIn profile link and a calendar booking link. If you already know who you want to speak to, go direct.
A senior person reads the enquiry, typically within a few hours. They will either respond directly or book a short call with you to discuss the brief. From there it moves to a scoping conversation and, if the fit is right, a proposal. There is no ‘discovery phase’ or ‘qualification stage’ between the form and the first real conversation.
In some cases, yes. We hire out our facilities to trusted research partners when they are not in use for our own project work. Contact the facility lead at the location you are interested in and we will walk you through availability and rates.
We do not publish a minimum fee. We scope every project around the decision the client is trying to make, and the fee reflects the work required. If a brief is genuinely too small for us to add value, we will say so on the scoping call rather than running a project that does not earn its place.
Yes. Follow us on LinkedIn for regular thinking, food and drink insight and updates on what we are working on. No pressure, no nurture sequence, no automated emails. When you are ready, all the contact routes on this page will still be here.