Thinking that earns its place

Our quarterly trend foresight publication, surveying 400+ consumers monthly to understand how future food trends translate into real purchasing behaviour. Over 20,000 consumer touchpoints to date. The publication sits in the Trends and Foresight section and is free to download in exchange for an email address.

A multi-phase syndicated research programme exploring how GLP-1 medications, ultra-processed food awareness and functional food demand are reshaping how UK consumers eat, think and feel about food. The summary content is free to download. Ongoing access to the in-depth phase findings, complete data and continuing wave research is available through our Syndicate Studies service for subscribers.

Most of it. Blogs, articles, trend foresight publications, white papers and syndicated study summaries are free to access. Some content (substantial publications, syndicated study summaries) requires an email address to download. Ongoing access to the deeper research behind our syndicated studies is available through our Syndicate Studies service subscription.

The Thought Leadership section showcases our published thinking, including published outputs from our syndicated research programmes. The Syndicate Studies service is the ongoing subscription model: subscribers get continuous wave research access, in-depth findings, bespoke cuts and senior food and drink interpretation throughout the year. The Thought Leadership section is the published evidence of what we produce; the Syndicate Studies service is how brands subscribe to the ongoing work.

Yes. Every piece of content has a clean URL you can share, and downloadable content can be shared within your organisation. The deeper research behind our syndicated studies is licensed through the Syndicate Studies service for organisations that want ongoing access.

Yes. We host a quarterly Future Food Trends webinar and run additional webinars on specific topics throughout the year. Registration is free and recordings are available afterwards through the Events and Webinars section.

Yes. A lot of our published thinking started as a client project or as a question we kept hearing across multiple briefs. If you want bespoke research on a specific topic, our consultancy services cover six challenge areas across the food and drink commercial cycle. The Browse by Challenge section above surfaces the right routing.

The Future Food Trend Tracker is quarterly. Syndicated study wave updates run continuously across the year. White papers and trend foresight publications are published as the research warrants them, typically four to six per year. Blogs and articles are published more frequently as the team observes things worth sharing. We aim for useful frequency rather than content volume.