Reimagining the future of food and drink

We help food brands make smarter decisions using insight and innovation expertise.

Explore our services

Reimagining the future of food and drink

We help food brands make smarter decisions using insight and innovation expertise.

One group. Three connected
capabilities. Every channel
in food and drink.

FIS Group is a specialist food and drink consultancy built on three connected capabilities: Strategic Insight, Innovation and Optimisation, and Product Insight.

Clients can use them one at a time or in combination. Most use them together, because the value compounds when the research that frames the question also shapes the answer and tests the result.

We work across every channel in food and drink. FMCG and branded manufacturers. Grocery and own label. Food service. QSR and high street. Hospitality. Out of home and on the go. Same senior team, same standards, same commercial focus, scoped around the channel you operate in and the buyer you are trying to reach.

Our work covers the full lifecycle. The research that sharpens the question. The insight that frames the opportunity. The innovation that turns the opportunity into a product. The testing that proves it works. The commercialisation that gets it to market. And the continuous tracking that keeps it performing once it is there.

Food and drink is the only sector we serve. Our team has worked client-side inside retailers, manufacturers and operators, which means briefs land with senior people who already know the category, and recommendations come back framed for the people who actually have to make the decision.

What challenge are you facing?

Most briefs do not start with a service. They start with a challenge. Tell us which of these sounds most like yours.

Purpose-built facilities.

Testing kitchens, sensory suites and innovation labs in Bury St Edmunds, London and Birmingham, built for the complexity that food and drink research demands.

Thirty years in food and drink.

Testing kitchens, sensory suites and innovation labs in Bury St Edmunds, London and Birmingham, built for the complexity that food and drink research demands.

Straight talkers.

If we think you are asking the wrong question, we will tell you. If we think a different approach would serve you better, we will say so. That is what good consultancy looks like.

Applied, not academic.

We do not produce research for its own sake. Every project is framed around the decision it needs to support and judged on whether it helped you make it.

The work that makes the difference

Real commercial outcomes for real food and drink brands.

Let’s talk about your challenge.

If you have a brief, a question or just want to understand whether we are the right fit, get in touch. No hard sell. Just a conversation about your challenge and whether we are the right people to help you solve it.